Ahoy. Astern. Amidships. Aboveboard. Belowdecks and take in the topsail.
You may be surprised to hear that all these words mean something – but only to people who own boats.
You could join this community, however, by buying the Mythos 122, a bespoke yacht with a 3,510 horsepower engine, manufactured by Riva, a European boat manufacturing firm. It can achieve a top speed of 25 knots (miles per hour, to the uninitiated), houses five cabins, has three decks that can accommodate 20 people, and weighs 140,000 kilograms. One is produced every two years.
It even has a compartment in which to keep a jet ski, and another, smaller boat.
But those with jittery sea legs should look away now: it retails for Dh80 million.
“It’s practically a jewel,” says Gregor Stinner, chief executive of Art Marine, the company that sells Riva yachts in the UAE.
“We’re talking to the management of the Qatari Royal Fleet,” he says.
Mr Stinner reckons that it isn’t overpriced. “Any boat in that range is between €13 million (Dh64m) and €15m,” he says. “You’re paying for the name, and for the individual design.”
That, and the boat’s nine separate bathrooms.
It is built from aluminium, rather than carbon fibre, as is more common with luxury yachts. “We [wanted it to feel as] though it were a traditional boat,” says Mr Stinner.
“We are not keen on ‘showy’ yachts,” says the company’s designer, Mauro Micheli. “The keyword is ‘removing’, not ‘adding’.”
The yacht’s target audience consists of exactly one person, according to Mr Stinner: Sheikh Hamdan bin Mohammed, Crown Prince of Dubai.
“I cannot see anyone better taking it,” he adds.
business@thenational.ae
UAE currency: the story behind the money in your pockets
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
The specs: 2018 Volkswagen Teramont
Price, base / as tested Dh137,000 / Dh189,950
Engine 3.6-litre V6
Gearbox Eight-speed automatic
Power 280hp @ 6,200rpm
Torque 360Nm @ 2,750rpm
Fuel economy, combined 11.7L / 100km
UAE currency: the story behind the money in your pockets
Killing of Qassem Suleimani
Tips to keep your car cool
- Place a sun reflector in your windshield when not driving
- Park in shaded or covered areas
- Add tint to windows
- Wrap your car to change the exterior colour
- Pick light interiors - choose colours such as beige and cream for seats and dashboard furniture
- Avoid leather interiors as these absorb more heat
Company%20Profile
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