Mohammed Alqasir, left, and Abdullah Aljadhai, founders of Saudi start-up Rewaa. Photo: Wa'ed Ventures
Mohammed Alqasir, left, and Abdullah Aljadhai, founders of Saudi start-up Rewaa. Photo: Wa'ed Ventures
Mohammed Alqasir, left, and Abdullah Aljadhai, founders of Saudi start-up Rewaa. Photo: Wa'ed Ventures
Mohammed Alqasir, left, and Abdullah Aljadhai, founders of Saudi start-up Rewaa. Photo: Wa'ed Ventures

Saudi Aramco’s venture capital arm leads $27m round for tech start-up Rewaa


Alkesh Sharma
  • English
  • Arabic

Riyadh-based technology start-up Rewaa has raised 100 million Saudi riyals ($26.6 million) in a Series A funding round led by Saudi Aramco's venture capital arm Wa'ed Ventures.

Saudi Telecom Company’s Corporate Innovation Fund, launched in February to invest in early stage tech companies, also participated in the round. It marked CIF’s first venture investment in the kingdom since its launch.

Other investors that participated in the round included Silicon Valley’s Graphene Ventures, Sadu Capital, Vision Ventures, Khwarizmi Ventures, RZM Investment, Derayah VC, and Abdulrahman Sulaiman Al Rajhi and Sons Investment Company, Wa'ed said in a statement on Monday.

Founded in 2018, Rewaa is an inventory management platform for the retail industry.

The software as a service start-up provides retailers with a cloud-based integrated solution that synchronises online and physical store inventory. It also offers point-of-sale and accounting modules for a fully integrated platform.

Rewa has processed more 7 billion riyals in transaction value to date, and has served more than 7,000 retailers in the kingdom and abroad, creating more 250 local jobs, the statement said.

“This investment propels us towards our vision of becoming the optimal technological partner for small and medium-sized businesses in the retail sector,” said Mohammed Alqasir, co-founder and chief executive at Rewaa.

“By contributing to the industry's digital transformation through the creation of a globally competitive product, we aim to make a significant impact on retail merchants.”

Saudi Arabia is aggressively promoting and developing its technology ecosystem, which is a key pillar of its Vision 2030 economic programme to diversify its economy away from oil.

This month, Saudi Arabia’s Crown Prince Mohammed bin Salman launched a $200 million fund to invest in domestic and international high-tech companies as part of the economic diversification plan.

The fund is part of the new strategy of the King Abdullah University of Science and Technology.

In February, Saudi Arabia announced more than $9 billion investments in its technology sector at the Leap conference.

Saudi entities also announced nine funds worth a combined $2.4 billion during the event to support the growth of start-ups in the Arab world's biggest economy, with a focus on technology.

Wa’ed Ventures is a $500 million institutional venture capital firm wholly owned by Saudi Aramco to promote economic diversification and new business growth in the kingdom by investing in high-growth tech start-ups across several sectors.

Established in 2013, it manages a portfolio of about 60 start-ups.

“Rewaa’s revolutionary approach to digitising and optimising operational processes based on efficiency and scale-up goals for SMEs perfectly addresses the needs of the typically-scattered retail industry,” said Fahad Alidi, managing director at Wa’ed Ventures.

Tax authority targets shisha levy evasion

The Federal Tax Authority will track shisha imports with electronic markers to protect customers and ensure levies have been paid.

Khalid Ali Al Bustani, director of the tax authority, on Sunday said the move is to "prevent tax evasion and support the authority’s tax collection efforts".

The scheme’s first phase, which came into effect on 1st January, 2019, covers all types of imported and domestically produced and distributed cigarettes. As of May 1, importing any type of cigarettes without the digital marks will be prohibited.

He said the latest phase will see imported and locally produced shisha tobacco tracked by the final quarter of this year.

"The FTA also maintains ongoing communication with concerned companies, to help them adapt their systems to meet our requirements and coordinate between all parties involved," he said.

As with cigarettes, shisha was hit with a 100 per cent tax in October 2017, though manufacturers and cafes absorbed some of the costs to prevent prices doubling.

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Nazanin Zaghari-Ratcliffe was born and raised in Tehran and studied English literature before working as a translator in the relief effort for the Japanese International Co-operation Agency in 2003.

She moved to the International Federation of Red Cross and Red Crescent Societies before moving to the World Health Organisation as a communications officer.

She came to the UK in 2007 after securing a scholarship at London Metropolitan University to study a master's in communication management and met her future husband through mutual friends a month later.

The couple were married in August 2009 in Winchester and their daughter was born in June 2014.

She was held in her native country a year later.

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Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

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