Floward, a start-up delivering gifts and flowers in the Mena region and the UK, has secured $156 million in funding to expand operations before a planned initial public offering.
The pre-IPO series C funding round was led by Aljazira Capital, Rainwater Partners and STV, Floward said on Tuesday.
The company plans to boost its investments in mergers and acquisitions and further invest in expanding its gifting verticals with the use of technologies such as artificial intelligence.
Floward previously raised $34.2 million, including $27.5 million in June 2021 in a round led by STV and Impact46.
“Our commitment to the region has delivered 50 million flower stems in 2022, created more than 1,000 direct jobs and partnered with more than 400 brands and local talents who have produced some of the best brands on a global scale,” said Abdulaziz Al Loughani, chairman and chief executive of Floward.
The company's valuation has gone up by 3.8 times since its last funding round one and half years ago, he said.
The Covid-19 pandemic, which led to lockdowns around the world, hastened the move to digital services as consumers switched to cashless payments and online shopping.
Globally, the e-commerce market is expected to hit $55.6 trillion by 2027 at a compound annual growth rate of about 27.4 per cent, from an estimated $13 trillion in 2021, data from US-based research firm Imarc Group showed.
The UAE's e-commerce market is expected to be worth $9.2 billion in 2026, up by about 92 per cent from 2021 amid higher online sales, according to a Dubai Chamber of Commerce study.
Regional start-ups have benefitted from this shift in spending habits.
Start-ups in the Middle East, Africa, Pakistan and Turkey raised $7.2 billion through 1,473 deals last year, despite macroeconomic and geopolitical uncertainty, according to a report by data platform Magnitt.
Following the latest funding round, Floward, which was founded in 2017, plans to invest in local brands that operate in different categories of its target market, the company said.
Last year, it bought Kuwait-based Mubkhar fragrances to expand its business in the region.
Faisal AlRahbiny, chairman and chief executive of Rainwater Partners and Marco Mauri, chief investment officer of Aljazira Capital, will join the board of directors of Floward while the general partner of STV, Ahmad AlNaimi, will continue as a board member, Floward said.
“The transaction marks Aljazira Capital’s commitment to enabling local and regional business ventures that make an impact on our society,” said Naif Almesned, chief executive and managing director of Aljazira Capital.
Match info
Huddersfield Town 0
Chelsea 3
Kante (34'), Jorginho (45' pen), Pedro (80')
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Champion%20v%20Champion%20(PFL%20v%20Bellator)
%3Cp%3EHeavyweight%3A%20Renan%20Ferreira%20v%20Ryan%20Bader%20%3Cbr%3EMiddleweight%3A%20Impa%20Kasanganay%20v%20Johnny%20Eblen%3Cbr%3EFeatherweight%3A%20Jesus%20Pinedo%20v%20Patricio%20Pitbull%3Cbr%3ECatchweight%3A%20Ray%20Cooper%20III%20v%20Jason%20Jackson%3Cbr%3E%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EShowcase%20Bouts%3C%2Fstrong%3E%3Cbr%3EHeavyweight%3A%20Bruno%20Cappelozza%20(former%20PFL%20World%20champ)%20v%20Vadim%20Nemkov%20(former%20Bellator%20champ)%3Cbr%3ELight%20Heavyweight%3A%20Thiago%20Santos%20(PFL%20title%20contender)%20v%20Yoel%20Romero%20(Bellator%20title%20contender)%3Cbr%3ELightweight%3A%20Clay%20Collard%20(PFL%20title%20contender)%20v%20AJ%20McKee%20(former%20Bellator%20champ)%3Cbr%3EFeatherweight%3A%20Gabriel%20Braga%20(PFL%20title%20contender)%20v%20Aaron%20Pico%20(Bellator%20title%20contender)%3Cbr%3ELightweight%3A%20Biaggio%20Ali%20Walsh%20(pro%20debut)%20v%20Emmanuel%20Palacios%20(pro%20debut)%3Cbr%3EWomen%E2%80%99s%20Lightweight%3A%20Claressa%20Shields%20v%20Kelsey%20DeSantis%3Cbr%3EFeatherweight%3A%20Abdullah%20Al%20Qahtani%20v%20Edukondal%20Rao%3Cbr%3EAmateur%20Flyweight%3A%20Malik%20Basahel%20v%20Vinicius%20Pereira%3C%2Fp%3E%0A
The Lowdown
Kesari
Rating: 2.5/5 stars
Produced by: Dharma Productions, Azure Entertainment
Directed by: Anubhav Singh
Cast: Akshay Kumar, Parineeti Chopra
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Neo%20Mobility%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20February%202023%3Cbr%3E%3Cstrong%3ECo-founders%3A%3C%2Fstrong%3E%20Abhishek%20Shah%20and%20Anish%20Garg%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Logistics%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%2410%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Delta%20Corp%2C%20Pyse%20Sustainability%20Fund%2C%20angel%20investors%3C%2Fp%3E%0A
EA Sports FC 25
Developer: EA Vancouver, EA Romania
Publisher: EA Sports
Consoles: Nintendo Switch, PlayStation 4&5, Xbox One and Xbox Series X/S
Rating: 3.5/5
ODI FIXTURE SCHEDULE
First ODI, October 22
Wankhede Stadium, Mumbai
Second ODI, October 25
Maharashtra Cricket Association Stadium, Pune
Third ODI, October 29
Venue TBC
RESULT
Brazil 2 Croatia 0
Brazil: Neymar (69'), Firmino (90' 3)
MORE ON IRAN'S PROXY WARS
Fight card
Preliminaries:
Nouredine Samir (UAE) v Sheroz Kholmirzav (UZB); Lucas Porst (SWE) v Ellis Barboza (GBR); Mouhmad Amine Alharar (MAR) v Mohammed Mardi (UAE); Ibrahim Bilal (UAE) v Spyro Besiri (GRE); Aslamjan Ortikov (UZB) v Joshua Ridgwell (GBR)
Main card:
Carlos Prates (BRA) v Dmitry Valent (BLR); Bobirjon Tagiev (UZB) v Valentin Thibaut (FRA); Arthur Meyer (FRA) v Hicham Moujtahid (BEL); Ines Es Salehy (BEL) v Myriame Djedidi (FRA); Craig Coakley (IRE) v Deniz Demirkapu (TUR); Artem Avanesov (ARM) v Badreddine Attif (MAR); Abdulvosid Buranov (RUS) v Akram Hamidi (FRA)
Title card:
Intercontinental Lightweight: Ilyass Habibali (UAE) v Angel Marquez (ESP)
Intercontinental Middleweight: Amine El Moatassime (UAE) v Francesco Iadanza (ITA)
Asian Featherweight: Zakaria El Jamari (UAE) v Phillip Delarmino (PHI)
Results
%3Cp%3E%0D%3Cstrong%3EElite%20men%3C%2Fstrong%3E%0D%3Cbr%3E1.%20Amare%20Hailemichael%20Samson%20(ERI)%202%3A07%3A10%0D%3Cbr%3E2.%20Leornard%20Barsoton%20(KEN)%202%3A09%3A37%0D%3Cbr%3E3.%20Ilham%20Ozbilan%20(TUR)%202%3A10%3A16%0D%3Cbr%3E4.%20Gideon%20Chepkonga%20(KEN)%202%3A11%3A17%0D%3Cbr%3E5.%20Isaac%20Timoi%20(KEN)%202%3A11%3A34%0D%3Cbr%3E%3Cstrong%3EElite%20women%3C%2Fstrong%3E%0D%3Cbr%3E1.%20Brigid%20Kosgei%20(KEN)%202%3A19%3A15%0D%3Cbr%3E2.%20Hawi%20Feysa%20Gejia%20(ETH)%202%3A24%3A03%0D%3Cbr%3E3.%20Sintayehu%20Dessi%20(ETH)%202%3A25%3A36%0D%3Cbr%3E4.%20Aurelia%20Kiptui%20(KEN)%202%3A28%3A59%0D%3Cbr%3E5.%20Emily%20Kipchumba%20(KEN)%202%3A29%3A52%3C%2Fp%3E%0A
Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Earth under attack: Cosmic impacts throughout history
- 4.5 billion years ago: Mars-sized object smashes into the newly-formed Earth, creating debris that coalesces to form the Moon
- 66 million years ago: 10km-wide asteroid crashes into the Gulf of Mexico, wiping out over 70 per cent of living species – including the dinosaurs.
- 50,000 years ago: 50m-wide iron meteor crashes in Arizona with the violence of 10 megatonne hydrogen bomb, creating the famous 1.2km-wide Barringer Crater
- 1490: Meteor storm over Shansi Province, north-east China when large stones “fell like rain”, reportedly leading to thousands of deaths.
- 1908: 100-metre meteor from the Taurid Complex explodes near the Tunguska river in Siberia with the force of 1,000 Hiroshima-type bombs, devastating 2,000 square kilometres of forest.
- 1998: Comet Shoemaker-Levy 9 breaks apart and crashes into Jupiter in series of impacts that would have annihilated life on Earth.
-2013: 10,000-tonne meteor burns up over the southern Urals region of Russia, releasing a pressure blast and flash that left over 1600 people injured.
FIXTURES
Monday, January 28
Iran v Japan, Hazza bin Zayed Stadium (6pm)
Tuesday, January 29
UAEv Qatar, Mohamed Bin Zayed Stadium (6pm)
Friday, February 1
Final, Zayed Sports City Stadium (6pm)
What went into the film
25 visual effects (VFX) studios
2,150 VFX shots in a film with 2,500 shots
1,000 VFX artists
3,000 technicians
10 Concept artists, 25 3D designers
New sound technology, named 4D SRL
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Teaching your child to save
Pre-school (three - five years)
You can’t yet talk about investing or borrowing, but introduce a “classic” money bank and start putting gifts and allowances away. When the child wants a specific toy, have them save for it and help them track their progress.
Early childhood (six - eight years)
Replace the money bank with three jars labelled ‘saving’, ‘spending’ and ‘sharing’. Have the child divide their allowance into the three jars each week and explain their choices in splitting their pocket money. A guide could be 25 per cent saving, 50 per cent spending, 25 per cent for charity and gift-giving.
Middle childhood (nine - 11 years)
Open a bank savings account and help your child establish a budget and set a savings goal. Introduce the notion of ‘paying yourself first’ by putting away savings as soon as your allowance is paid.
Young teens (12 - 14 years)
Change your child’s allowance from weekly to monthly and help them pinpoint long-range goals such as a trip, so they can start longer-term saving and find new ways to increase their saving.
Teenage (15 - 18 years)
Discuss mutual expectations about university costs and identify what they can help fund and set goals. Don’t pay for everything, so they can experience the pride of contributing.
Young adulthood (19 - 22 years)
Discuss post-graduation plans and future life goals, quantify expenses such as first apartment, work wardrobe, holidays and help them continue to save towards these goals.
* JP Morgan Private Bank
