Najla Al Midfa, chief executive of Sharjah Entrepreneurship Centre (Sheraa). Chris Whiteoak / The National
Najla Al Midfa, chief executive of Sharjah Entrepreneurship Centre (Sheraa). Chris Whiteoak / The National
Najla Al Midfa, chief executive of Sharjah Entrepreneurship Centre (Sheraa). Chris Whiteoak / The National
Najla Al Midfa, chief executive of Sharjah Entrepreneurship Centre (Sheraa). Chris Whiteoak / The National

Exclusive: Sharjah's Sheraa to support 100 start-ups a year


Alkesh Sharma
  • English
  • Arabic

The Sharjah Entrepreneurship Centre, which has supported more than 150 start-ups since it was established in 2016, aims to increase this number to 100 companies a year and establish its own fund in 2023 to invest in potential ideas and ventures.

Sheraa plans to capitalise on its existing strengths in 2023 and will focus on three industries — education technology (EdTech), clean technology (CleanTech) and creative industries, such as art and culture — with the aim of producing unicorns, or companies with a valuation of $1 billion or more, chief executive Najla Al Midfa said.

“We aim to support 100 start-ups a year, without losing a personal touch with the founders and their teams. So far, we are averaging 20 a year and it will be a big jump,” Ms Al Midfa told The National ahead of this weekend's two-day Sharjah Entrepreneurship Festival 2022, which is organised by Sheera.

“We also need to think about generating new capital for start-ups and are planning to establish our own fund. The initiative is at an early stage and still being studied … on how we can support them [start-ups] through funding not just using equity ... equity funding is one instrument but what are the other instruments whether it's revenue sharing or some form of debt.”

Ms Al Midfa said Sheraa was lucky to have a strong education base with top universities in Sharjah. Chris Whiteoak / The National
Ms Al Midfa said Sheraa was lucky to have a strong education base with top universities in Sharjah. Chris Whiteoak / The National

Sheraa, which means to sail in Arabic, is Sharjah’s initiative to develop a robust ecosystem for entrepreneurship and innovation in the northern emirate.

By the end of 2021, it had supported 122 start-ups that have raised a cumulative total of $128 million in investments, generated $187 million in revenue, and created 1,400 jobs. This year, Sheraa supported 40 start-ups.

In the past few years, it is great to see Sharjah putting itself on the map of the global start-up ecosystem
Najla Al Midfa,
chief executive of Sheraa

Headquartered at the Sharjah Research, Technology and Innovation Park, the non-profit government organisation also has innovation hubs at the American University of Sharjah and University of Sharjah.

“Sharjah already has natural strengths in three sectors — EdTech, CleanTech and [the] creative economy. If we continue to build up on these strengths, we are more likely to be on a journey to support start-ups in becoming the next unicorns,” Ms Al Midfa said.

Currently, Sheraa does not take equity in the start-ups that it supports but it helps them to access funding through its corporate partners such as Air Arabia, Crescent Enterprises, Sharjah Media City and SRTIP. So far, it has been able to support start-ups with $1.5 million in grant funding.

“This is quite valuable for start-ups as they don’t need to dilute their equity at an early stage. On average, they [start-ups] are provided with $30,000 to $50,000 in grants,” Ms Al Midfa said.

“We also help them in securing contracts or POCs [proof of concepts] that are paid, so they deploy their solutions, products, and services at customers’ sites and get paid for it — that is our way of facilitating capital for them.”

A POC is what start-ups use to demonstrate to a corporation that their technology is financially viable.

Over the years, Sheraa has improved the brand image of Sharjah and made the emirate a new magnet for entrepreneurs, said Ms Al Midfa.

“These are some of our biggest accomplishments. We were very lucky to have a strong education base with top universities in the emirate. When we started, we already had 30,000 students … a huge talent base … at one place and it made our life much easier.

“Six years ago, no one was thinking about Sharjah when it comes to start-ups … the first name [had] always been Dubai. In the past few years, it is great to see Sharjah putting itself on the map of the global start-up ecosystem,” Ms Al Midfa said.

In June 2020, Sharjah was ranked at the top spot in a list of high-growth, activation-phase start-up ecosystems globally. Antonie Robertson / The National
In June 2020, Sharjah was ranked at the top spot in a list of high-growth, activation-phase start-up ecosystems globally. Antonie Robertson / The National

In June 2020, Sharjah was ranked first in a list of high-growth, activation-phase start-up ecosystems globally.

According to the Global Start-up Ecosystem Report, launched by policy advisory and research organisation Start-up Genome, an activation-phase ecosystem is characterised as having up to 1,000 start-ups.

Despite various positive catalysts, “fresh capital” is one area where accelerators and policymakers need to focus on, Ms Al Midfa said.

“That’s an area that we still need to develop in Sharjah … to be honest there aren’t many VCs [venture capitalists] in Sharjah … most of them are in Dubai or Abu Dhabi or Cairo that are the big epicentres of start-ups.

“We need to develop [the] funding landscape further in Sharjah. At early stages, we do have entities like Crescent Ventures, but we would like to see more … Sheraa is acting as a catalyst to encourage more Sharjah investors to invest in Sharjah entrepreneurs.”

Ms Al Midfa said Sheraa pivoted very quickly during the pandemic and moved its programmes online. Chris Whiteoak / The National
Ms Al Midfa said Sheraa pivoted very quickly during the pandemic and moved its programmes online. Chris Whiteoak / The National

Despite the Covid-19 pandemic, regional start-ups continued to boom and attract financing to support their operations.

Total financing from venture capital funds in the Middle East surged 132 per cent to almost $2 billion last year, with the total number of deals up 5 per cent to 410, according to data platform Magnitt.

“I am very proud of our response to Covid. We pivoted very quickly and moved our programmes online,” Ms Al Midfa said.

Ms Al Midfa said Sheera accelerated the adoption of new technologies and “now it’s much easier to tap into global markets, now you can hire talent from anywhere in the world”.

During the pandemic, Sheraa created a $1 million Start-up Solidarity Fund to help companies struggling to cope with the impact of Covid-19.

It also launched a Dh1 million initiative to help regional start-ups within the health and food technology space, which are working to mitigate challenges posed by the coronavirus.

Destroyer

Director: Karyn Kusama

Cast: Nicole Kidman, Toby Kebbell, Sebastian Stan

Rating: 3/5 

UAE release: January 31 

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
HAJJAN
%3Cp%3EDirector%3A%20Abu%20Bakr%20Shawky%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cbr%3EStarring%3A%20Omar%20Alatawi%2C%20Tulin%20Essam%2C%20Ibrahim%20Al-Hasawi%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cbr%3ERating%3A%204%2F5%3C%2Fp%3E%0A
Match info:

Real Betis v Sevilla, 10.45pm (UAE)

SPEC%20SHEET%3A%20APPLE%20IPAD%20PRO%20(12.9%22%2C%202022)
%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%2012.9-inch%20Liquid%20Retina%20XDR%2C%202%2C732%20x%202%2C048%2C%20264ppi%2C%20wide%20colour%2C%20True%20Tone%2C%20ProMotion%2C%201%2C600%20nits%20max%2C%20Apple%20Pencil%20hover%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EChip%3A%3C%2Fstrong%3E%20Apple%20M2%2C%208-core%20CPU%2C%2010-core%20GPU%2C%2016-core%20Neural%20Engine%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%20Storage%20%E2%80%93%20128GB%2F256GB%2F512GB%20%2F%201TB%2F2TB%3B%20RAM%20%E2%80%93%208GB%2F16GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPlatform%3A%3C%2Fstrong%3E%20iPadOS%2016%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMain%20camera%3A%3C%2Fstrong%3E%20Dual%2012MP%20wide%20(f%2F1.8)%20%2B%2010MP%20ultra-wide%20(f%2F2.4)%2C%202x%20optical%2F5x%20digital%2C%20Smart%20HDR%204%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%20ProRes%204K%20%40%2030fps%2C%204K%20%40%2024%2F25%2F30%2F60fps%2C%20full%20HD%20%40%2025%2F30%2F60fps%2C%20slo-mo%20%40%20120%2F240fps%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFront%20camera%3A%3C%2Fstrong%3E%20TrueDepth%2012MP%20ultra-wide%20(f%2F2.4)%2C%202x%2C%20Smart%20HDR%204%2C%20Centre%20Stage%2C%20Portrait%2C%20Animoji%2C%20Memoji%3B%20full%20HD%20%40%2025%2F30%2F60fps%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAudio%3A%3C%2Fstrong%3E%20Four-speaker%20stereo%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBiometrics%3A%3C%2Fstrong%3E%20Face%20ID%2C%20Touch%20ID%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20USB-C%2C%20smart%20connector%20(for%20folio%2Fkeyboard)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%20Up%20to%2010%20hours%20on%20Wi-Fi%3B%20up%20to%20nine%20hours%20on%20cellular%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFinish%3A%3C%2Fstrong%3E%20Silver%2C%20space%20grey%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20iPad%2C%20USB-C-to-USB-C%20cable%2C%2020-watt%20power%20adapter%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20WiFi%20%E2%80%93%20Dh4%2C599%20(128GB)%20%2F%20Dh4%2C999%20(256GB)%20%2F%20Dh5%2C799%20(512GB)%20%2F%20Dh7%2C399%20(1TB)%20%2F%20Dh8%2C999%20(2TB)%3B%20cellular%20%E2%80%93%20Dh5%2C199%20%2F%20Dh5%2C599%20%2F%20Dh6%2C399%20%2F%20Dh7%2C999%20%2F%20Dh9%2C599%3C%2Fp%3E%0A
Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
ELIO

Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett

Directors: Madeline Sharafian, Domee Shi, Adrian Molina

Rating: 4/5

While you're here
UAE currency: the story behind the money in your pockets
Email sent to Uber team from chief executive Dara Khosrowshahi

From: Dara

To: Team@

Date: March 25, 2019 at 11:45pm PT

Subj: Accelerating in the Middle East

Five years ago, Uber launched in the Middle East. It was the start of an incredible journey, with millions of riders and drivers finding new ways to move and work in a dynamic region that’s become so important to Uber. Now Pakistan is one of our fastest-growing markets in the world, women are driving with Uber across Saudi Arabia, and we chose Cairo to launch our first Uber Bus product late last year.

Today we are taking the next step in this journey—well, it’s more like a leap, and a big one: in a few minutes, we’ll announce that we’ve agreed to acquire Careem. Importantly, we intend to operate Careem independently, under the leadership of co-founder and current CEO Mudassir Sheikha. I’ve gotten to know both co-founders, Mudassir and Magnus Olsson, and what they have built is truly extraordinary. They are first-class entrepreneurs who share our platform vision and, like us, have launched a wide range of products—from digital payments to food delivery—to serve consumers.

I expect many of you will ask how we arrived at this structure, meaning allowing Careem to maintain an independent brand and operate separately. After careful consideration, we decided that this framework has the advantage of letting us build new products and try new ideas across not one, but two, strong brands, with strong operators within each. Over time, by integrating parts of our networks, we can operate more efficiently, achieve even lower wait times, expand new products like high-capacity vehicles and payments, and quicken the already remarkable pace of innovation in the region.

This acquisition is subject to regulatory approval in various countries, which we don’t expect before Q1 2020. Until then, nothing changes. And since both companies will continue to largely operate separately after the acquisition, very little will change in either teams’ day-to-day operations post-close. Today’s news is a testament to the incredible business our team has worked so hard to build.

It’s a great day for the Middle East, for the region’s thriving tech sector, for Careem, and for Uber.

Uber on,

Dara

Planes grounded by coronavirus

British Airways: Cancels all direct flights to and from mainland China 

Hong Kong-based Cathay Pacific: Cutting capacity to/from mainland China by 50 per cent from Jan. 30

Chicago-based United Airlines: Reducing flights to Beijing, Shanghai, and Hong Kong

Ai Seoul:  Suspended all flights to China

Finnair: Suspending flights to Nanjing and Beijing Daxing until the end of March

Indonesia's Lion Air: Suspending all flights to China from February

South Korea's Asiana Airlines,  Jeju Air  and Jin Air: Suspend all flights

The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

MATCH INFO

Uefa Champions League quarter-final second leg:

Juventus 1 Ajax 2

Ajax advance 3-2 on aggregate

ENGLAND WORLD CUP SQUAD

Eoin Morgan (captain), Moeen Ali, Jonny Bairstow, Jos Buttler (wicketkeeper), Tom Curran, Joe Denly, Alex Hales, Liam Plunkett, Adil Rashid, Joe Root, Jason Roy, Ben Stokes, David Willey, Chris Woakes, Mark Wood

Real estate tokenisation project

Dubai launched the pilot phase of its real estate tokenisation project last month.

The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.

Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.

Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
Manchester City (0) v Liverpool (3)

Uefa Champions League, quarter-final, second leg

Where: Etihad Stadium
When: Tuesday, 10.45pm
Live on beIN Sports HD

Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20HyveGeo%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202023%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Abdulaziz%20bin%20Redha%2C%20Dr%20Samsurin%20Welch%2C%20Eva%20Morales%20and%20Dr%20Harjit%20Singh%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3ECambridge%20and%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%208%3Cbr%3E%3Cstrong%3EIndustry%3A%20%3C%2Fstrong%3ESustainability%20%26amp%3B%20Environment%3Cbr%3E%3Cstrong%3EFunding%3A%20%3C%2Fstrong%3E%24200%2C000%20plus%20undisclosed%20grant%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EVenture%20capital%20and%20government%3C%2Fp%3E%0A
RESULT

Valencia 3

Kevin Gameiro 21', 51'

Ferran Torres 67'

Atlanta 4

Josip Llicic 3' (P), 43' (P), 71', 82'

Mumbai Indians 213/6 (20 ov)

Royal Challengers Bangalore 167/8 (20 ov)

Karwaan

Producer: Ronnie Screwvala

Director: Akarsh Khurana

Starring: Irrfan Khan, Dulquer Salmaan, Mithila Palkar

Rating: 4/5

UAE currency: the story behind the money in your pockets

Various Artists 
Habibi Funk: An Eclectic Selection Of Music From The Arab World (Habibi Funk)
​​​​​​​

The specs

Engine: 2-litre 4-cylinder and 3.6-litre 6-cylinder

Power: 220 and 280 horsepower

Torque: 350 and 360Nm

Transmission: eight-speed automatic

Price: from Dh136,521 VAT and Dh166,464 VAT 

On sale: now

David Haye record

Total fights: 32
Wins: 28
Wins by KO: 26
Losses: 4

Pathaan
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Siddharth%20Anand%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Shah%20Rukh%20Khan%2C%20Deepika%20Padukone%2C%20John%20Abraham%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%203%2F5%3C%2Fp%3E%0A
Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

Updated: December 18, 2022, 2:07 PM`