Ford Motor has raised the price of its Mustang Mach-E vehicles. AP
Ford Motor has raised the price of its Mustang Mach-E vehicles. AP
Ford Motor has raised the price of its Mustang Mach-E vehicles. AP
Ford Motor has raised the price of its Mustang Mach-E vehicles. AP

Why the average price of an electric vehicle has now grown to more than $60,000


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With petrol prices in the US topping $5 a gallon for the first time, the one vehicle that can alleviate pain at the pump — an electric car — is experiencing its own bout of runaway inflation.

Car makers pressed by consumer demand and rising material costs are charging more for electric vehicles across the board.

Market leader Tesla is boosting sticker prices by as much as $6,000 a car, its third increase this year, Electrek reported. Ford Motor has raised the price of its Mustang Mach-E, following a similar move by electric vehicle start-up Rivian Automotive.

And yet the buyers still keep coming.

“We’ve seen an actual acceleration in demand” at Rivian since the boost on March 1, Claire McDonough, its chief financial officer, said at a Deutsche Bank conference on Thursday.

“We had 10,000 new pre-orders with a $93,000” average selling price, she said.

The average price of an EV reached $60,984 last month, well above the $46,634 mark for the overall market, automotive researcher Edmunds reported.

That average excludes Tesla, which doesn’t share pricing data with research firms, but Electrek reported that the popular Model Y long-range model now starts at $65,990, up from $62,990.

“There is growing interest in EVs because of the gas shock, which has been going on for months and shows no signs of abating,” Jessica Caldwell, Edmund’s executive director of insights, said in an interview.

“Along with growing demand, there is very limited supply. And if anyone is going to absorb these costs, it’s probably someone looking at an EV, who generally has a higher income.”

Ms McDonough isn’t the only car executive saying that EV buyers continue to accept higher prices, even as the broader market is starting to push back on inflationary sticker prices.

“If there’s one area where I do think we have some capability to price left, it’s on our electric vehicles,” John Lawler, Ford’s chief financial officer, said on Wednesday at the Deutsche Bank Global Automotive Conference.

“So far, the pricing is sticking.”

Beyond demand, car makers are boosting EV prices because of runaway raw-material costs, which Ford sees as a $4 billion headwind for the company this year. Chief executive Jim Farley recently said it now costs $25,000 more to build a battery-powered Mustang Mach-E than a petrol-fuelled Edge SUV.

Mr Lawler said higher costs have wiped out EV profits at Ford.

“It’s not just gratuitous, take-advantage-of-the-market type of price increases,” Ms Caldwell said.

“We are seeing commodity costs going up, including the mining costs for everything that goes into an EV.”

Boosting prices is one approach car makers are taking to get EVs back in the black as demand surges. Ford also is re-engineering the Mach-E on the fly to reduce cost and improve margins.

EV price inflation also is being stimulated by the continuing semiconductor shortage, which has crimped the supply of battery-powered models because they require more chips than traditional cars.

That led Tesla chief executive Elon Musk to declare in an internal memo this week that the car maker had endured a “very tough quarter” due to supply constraints, despite delivering a record 310,048 vehicles in the year’s first three months.

“We need to rally hard to recover,” he wrote.

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The five pillars of Islam
Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
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The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

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Zakat definitions

Zakat: an Arabic word meaning ‘to cleanse’ or ‘purification’.

Nisab: the minimum amount that a Muslim must have before being obliged to pay zakat. Traditionally, the nisab threshold was 87.48 grams of gold, or 612.36 grams of silver. The monetary value of the nisab therefore varies by current prices and currencies.

Zakat Al Mal: the ‘cleansing’ of wealth, as one of the five pillars of Islam; a spiritual duty for all Muslims meeting the ‘nisab’ wealth criteria in a lunar year, to pay 2.5 per cent of their wealth in alms to the deserving and needy.

Zakat Al Fitr: a donation to charity given during Ramadan, before Eid Al Fitr, in the form of food. Every adult Muslim who possesses food in excess of the needs of themselves and their family must pay two qadahs (an old measure just over 2 kilograms) of flour, wheat, barley or rice from each person in a household, as a minimum.

UAE currency: the story behind the money in your pockets
The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

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UAE currency: the story behind the money in your pockets
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The years Ramadan fell in May

1987

1954

1921

1888

How to vote

Canadians living in the UAE can register to vote online and be added to the International Register of Electors.

They'll then be sent a special ballot voting kit by mail either to their address, the Consulate General of Canada to the UAE in Dubai or The Embassy of Canada in Abu Dhabi

Registered voters mark the ballot with their choice and must send it back by 6pm Eastern time on October 21 (2am next Friday) 

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

Updated: June 18, 2022, 5:00 AM`