Among the first to introduce products made from plants that taste and cook like meat, Impossible Foods has been rapidly expanding its retail footprint. Drew Angerer / Getty
Among the first to introduce products made from plants that taste and cook like meat, Impossible Foods has been rapidly expanding its retail footprint. Drew Angerer / Getty
Among the first to introduce products made from plants that taste and cook like meat, Impossible Foods has been rapidly expanding its retail footprint. Drew Angerer / Getty
Among the first to introduce products made from plants that taste and cook like meat, Impossible Foods has been rapidly expanding its retail footprint. Drew Angerer / Getty

Plant-based burger maker Impossible Foods secures $200m in funding


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Plant-based burger maker Impossible Foods secured $200 million (Dh734.5m) in funding, less than six months after it raised the largest investment ever for a food tech startup.

It brings the total funds raised since the California-based company was founded in 2011 to $1.5 billion.

Impossible Foods, which counts Jay-Z, Reddit co-founder Alexis Ohanian and singer Katy Perry among others as its investors, said it would use the money to expand research, develop new products and for internal operations.

Among the first to introduce products made from plants that taste and cook like meat, Impossible has been rapidly expanding its retail footprint, selling its products in thousands of grocery and retail stores in the United States, including about 2,000 Walmart stores.

The new funding round, which follows the $500m funding it raised in March, was led by hedge fund Coatue and included existing investors Mirae Asset Global Investments and Temasek as well as new investor XN, the company said.

Impossible Foods and rival Beyond Meat have struck high-profile deals with several restaurant chains, including Subway and KFC, but have had to find new strategies to stay afloat as many chains were forced to limit operations due to the coronavirus pandemic.

In June, Impossible started selling its burgers online in the US through its website after beef prices shot up as the pandemic forced several meat plants to shutter.

Company name: Play:Date

Launched: March 2017 on UAE Mother’s Day

Founder: Shamim Kassibawi

Based: Dubai with operations in the UAE and US

Sector: Tech 

Size: 20 employees

Stage of funding: Seed

Investors: Three founders (two silent co-founders) and one venture capital fund

Healthy tips to remember

Here, Dr Mohamed El Abiary, paediatric consultant at Al Zahra Hospital Dubai, shares some advice for parents whose children are fasting during the holy month of Ramadan:

Gradual fasting and golden points - For children under the age of 10, follow a step-by-step approach to fasting and don't push them beyond their limits. Start with a few hours fasting a day and increase it to a half fast and full fast when the child is ready. Every individual's ability varies as per the age and personal readiness. You could introduce a points system that awards the child and offers them encouragement when they make progress with the amount of hours they fast

Why fast? - Explain to your child why they are fasting. By shedding light on the importance of abstaining from food and drink, children may feel more encouraged to give it there all during the observance period. It is also a good opportunity to teach children about controlling urges, doing good for others and instilling healthy food habits

Sleep and suhoor - A child needs adequate sleep every night - at least eight hours. Make sure to set a routine early bedtime so he/she has sufficient time to wake up for suhoor, which is an essential meal at the beginning of the day

Good diet - Nutritious food is crucial to ensuring a healthy Ramadan for children. They must refrain from eating too much junk food as well as canned goods and snacks and drinks high in sugar. Foods that are rich in nutrients, vitamins and proteins, like fruits, fresh meats and vegetables, make for a good balanced diet

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Company Profile

Company name: NutriCal

Started: 2019

Founder: Soniya Ashar

Based: Dubai

Industry: Food Technology

Initial investment: Self-funded undisclosed amount

Future plan: Looking to raise fresh capital and expand in Saudi Arabia

Total Clients: Over 50