An ‘all-scenario smart ecosystem’ is Huawei’s vision to create a fully connected world. Through HUAWEI Ads, marketers can connect with their audience using the immersive digital advertising marketplace backed by the tech giant's robust digital infrastructure, coupled with enriched data and insights.
Creating exceptional campaigns for the most engaging customer experiences; HUAWEI Ads builds on great ideas using four core pillars — ‘Precision Targeting’, ‘Lookalike Modeling’, ‘Private Audience’ and ‘Insight Analysis’. ‘Precision Targeting’ is a method centred on data and audience insights, and ‘Lookalike Modeling’ uses a private real-time technique involving AI to identify similarities between users. Additionally, ‘Private Audiences’ focuses on consumers’ behaviour to reconnect with them, while ‘Insight Analysis’ provides critical insights on campaign data from multiple touchpoints, enabling marketers to reach their audience in the most impactful ways.
According to an MMA WARC study, two in three MENA marketers have adopted a mobile-first approach with their marketing strategy, while 86% of respondents agreed that the pandemic had improved mobile marketing capabilities. Following the trend, HUAWEI Ads held the HUAWEI Ads Spring Summit 2022 in Dubai, welcoming key industry leaders, Huawei’s partners, agencies and marketers at the W Hotel, the Palm. Through the summit, visitors explored the platform’s advertising capabilities and learnt about maximising the effectiveness of their campaigns using tools such as Open Advertiser Identifier (OAID), which complies with users’ preferences and showcases personalised advertisements accordingly while complying with their privacy preferences and local privacy policies.
The summit offered participants access to an exclusive introductory Ramadan offer and incentive packages. The first package included a 20% to 50% incentive based on Ramadan ads consumption, 10% additional Huawei Products, and free-landing page placements. At the same time, the second package featured a 25% discount on sponsored sessions and services (100% SOV premium Huawei inventory only accessible through this deal), as well as premium exposure slots and free-landing page placements.
A primary advantage of digital advertising is reaching an audience cost-effectively and measurably. With a large consumer base of over 730+ million monthly active users, HUAWEI Ads can support brands with clear objectives and tactics to capitalise on the digital advertising industry. Huawei’s 1+8+N strategy envisions bringing the HUAWEI Ads offering to the company’s portfolio of smart TVs, tablets, and IoT (Internet of Things) devices.
To learn more about HUAWEI Ads, you can reach out to adsmea@huawei.com.
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
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Profile of RentSher
Started: October 2015 in India, November 2016 in UAE
Founders: Harsh Dhand; Vaibhav and Purvashi Doshi
Based: Bangalore, India and Dubai, UAE
Sector: Online rental marketplace
Size: 40 employees
Investment: $2 million
A Cat, A Man, and Two Women
Junichiro Tamizaki
Translated by Paul McCarthy
Daunt Books
Killing of Qassem Suleimani
Traits of Chinese zodiac animals
Tiger:independent, successful, volatile
Rat:witty, creative, charming
Ox:diligent, perseverent, conservative
Rabbit:gracious, considerate, sensitive
Dragon:prosperous, brave, rash
Snake:calm, thoughtful, stubborn
Horse:faithful, energetic, carefree
Sheep:easy-going, peacemaker, curious
Monkey:family-orientated, clever, playful
Rooster:honest, confident, pompous
Dog:loyal, kind, perfectionist
Boar:loving, tolerant, indulgent
Reading List
Practitioners of mindful eating recommend the following books to get you started:
Savor: Mindful Eating, Mindful Life by Thich Nhat Hanh and Dr Lilian Cheung
How to Eat by Thich Nhat Hanh
The Mindful Diet by Dr Ruth Wolever
Mindful Eating by Dr Jan Bays
How to Raise a Mindful Eaterby Maryann Jacobsen
Getting there
Flydubai flies direct from Dubai to Tbilisi from Dh1,025 return including taxes
BEACH SOCCER WORLD CUP
Group A
Paraguay
Japan
Switzerland
USA
Group B
Uruguay
Mexico
Italy
Tahiti
Group C
Belarus
UAE
Senegal
Russia
Group D
Brazil
Oman
Portugal
Nigeria
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
more from Janine di Giovanni
ENGLAND SQUAD
Goalkeepers: Jack Butland, Jordan Pickford, Nick Pope
Defenders: John Stones, Harry Maguire, Phil Jones, Kyle Walker, Kieran Trippier, Gary Cahill, Ashley Young, Danny Rose, Trent Alexander-Arnold
Midfielders: Eric Dier, Jordan Henderson, Dele Alli, Jesse Lingard, Raheem Sterling, Ruben Loftus-Cheek, Fabian Delph
Forwards: Harry Kane, Jamie Vardy, Marcus Rashford, Danny Welbeck
The line up
Friday: Giggs, Sho Madjozi and Masego
Saturday: Nas, Lion Bbae, Roxanne Shante and DaniLeigh
Sole DXB runs from December 6 to 8 at Dubai Design District. Weekend pass is Dh295 while a one day pass is Dh195. Tickets are available from www.soledxb.com
The specs
Engine: 4.0-litre flat-six
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
TALE OF THE TAPE
Floyd Mayweather
- Height
- Weight
- Reach
- Record
Conor McGregor
- Height
- Weight
- Reach
- Record
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