Saad Al Barrak took Kuwait's Zain Group to staggering heights before the global financial crisis checked his progress. Having left behind his 'patriarchal' role with the company, he now looks to new ventures in the telecoms sector as well as his extended family. Ben Flanagan reports
There is no dividing line between family and business life for Saad Al Barrak.
The Kuwaiti executive was behind the meteoric rise of Zain Group, which he grew from a small-time telecoms operator to a behemoth with US$8 billion (Dh29.38bn) in revenues.
Mr Al Barrak says treating his employees like family members was key to his success at Zain, one of the largest telecoms groups in the Middle East.
And so when he made his surprise exit as the head of Zain Group in 2010, the company lost more than a chief executive. It lost its patriarch.
"I only like to work with people whom I really love. It's really a family relationship," he says. "We are a cult, so we really stick together."
The "cult" he created at Zain Group is described in Mr Al Barrak's book A Passion for Adventure, which was published in March.
He is currently in publicity overdrive to plug the book, aided by Antoine Aboukhalil, the former head of corporate communications at Zain. The fact that Mr Aboukhalil is helping with the public relations drive is testament to the loyalty inspired by his former boss.
"All the people who have worked with me are life friends until today. This friendship even gets stronger and stronger," says Mr Al Barrak.
He does not quite look like a business guru as he arrives to speak to The National.
He wanders into the reception of an upmarket Dubai hotel wearing a bright red Hugo Boss T-shirt, blue jeans and trainers.
"I am travelling 90 per cent of my time, and I studied abroad, so I am so used to western dress," he says.
His diminutive stature is countered by his ebullience, as he bounds up to a hotel suite occupied by Mr Aboukhalil. In the lift, Mr Al Barrak cracks jokes, partly centred on the fact that his former employee has a much larger hotel room than he does.
As he sits in the suite, which has views over the fountains of the Burj Khalifa, he conducts interviews with a series of obscure American radio stations to plug his book.
Mr Al Barrak gesticulates with one hand as he conducts the interviews, trotting out a series of well-rehearsed soundbites.
If his business associates are like kin, his actual family plays a key role in Mr Al Barrak's life.
"I have a great family and a big family. It really is a family that I love and am really proud of," he says.
Mr Al Barrak says that his childhood was generally happy, but he was hit hard by the death of his father when he was 16.
He studied in the United States and the United Kingdom, where he earned a doctorate in technology management. This explains his nickname at Zain: the doctor.
His time in the US was key in developing his management style, says Mr Al Barrak.
"I learnt a lot from my American experience, and I wanted to carry these ideals to our part of the world."
"Our part of the world was very much dominated by the older style of 'command and control' in business … of control freaks. And my style was totally the opposite to that."
His approach to handling staff is to give them freedom and support and tolerate their mistakes, he says.
"The only sustainable competitive advantage is your people. It's not your product, it's not your capital, it's not your market. Therefore we have to treat people as partners, never as employees."
Mr Al Barrak's book details how he took over as chief executive of a small Kuwait operator, MTC, in 2002. The business had 300,000 subscribers then, but just six years later it had grown into an international empire with 72 million customers and operations across the Middle East and Africa.
In 2005, Zain acquired the African mobile network Celtel for a reported $3.4bn.
But the financial downturn put the brakes on Mr Al Barrak's acquisition spree, as key shareholders desperately looked to raise cash. The firm later sold off its African operations to India's Bharti Airtel for $9bn.
As Zain's headline-grabbing acquisitions were undone, Mr Al Barrak's wings had been clipped. He quit as chief executive of Zain Group in 2010, before resigning as head of its Saudi Arabian arm last year.
Peers in the industry paid testament to Mr Al Barrak's achievements at Zain.
"The expansion he made for Zain was really great," says Osman Sultan, the chief executive of du. "He's a very warm person. He likes to move forward on a vision, and that's a good thing."
But Mr Sultan hints that the former Zain boss could have set the bar too high in his ambitions.
"He wanted to run fast. And probably, at some point, was not followed by a lot of people."
Zain has floundered since Mr Al Barrak's departure. A sale of the company to Etisalat fell through, as did a planned divestment of its Saudi Arabian arm.
"Zain has changed direction completely," said Mr Al Barrak. "They don't want to do more acquisitions or grow. They want to focus on the Middle Eastern assets, which are really great assets. So there is a total departure of the original direction we had."
He says that the late Kuwaiti businessman Nasser Al Kharafi, who originally recruited him for the job, was his "guru and my most beloved person".
Ironically, it was the Kharafi family that led the calls to sell off Zain. But Mr Al Barrak said he bears no ill-feeling towards them for that.
"The Kharafi family in general is really like my family," he said. "These are the shareholders, who have invested heavily in [Zain Group]. Hard times came along: the 2008 financial crisis. And it is their right to see what best serves their interests."
Mr Al Barrak is not one to sit still. Since leaving Zain, he has set up ILA Group, an investment firm specialising in niche telecoms companies.
Next year he will attempt to raise up to $1bn to invest in smaller telecoms players in emerging markets.
Having found his calling in the telecoms business, it seems the sector hasn't heard the last of Mr Al Barrak.
"I love change," he says. "I don't like to sit like a retired emperor."
bflanagan@thenational.ae
How Alia's experiment will help humans get to Mars
Alia’s winning experiment examined how genes might change under the stresses caused by being in space, such as cosmic radiation and microgravity.
Her samples were placed in a machine on board the International Space Station. called a miniPCR thermal cycler, which can copy DNA multiple times.
After the samples were examined on return to Earth, scientists were able to successfully detect changes caused by being in space in the way DNA transmits instructions through proteins and other molecules in living organisms.
Although Alia’s samples were taken from nematode worms, the results have much bigger long term applications, especially for human space flight and long term missions, such as to Mars.
It also means that the first DNA experiments using human genomes can now be carried out on the ISS.
Medicus AI
Started: 2016
Founder(s): Dr Baher Al Hakim, Dr Nadine Nehme and Makram Saleh
Based: Vienna, Austria; started in Dubai
Sector: Health Tech
Staff: 119
Funding: €7.7 million (Dh31m)
'Lost in Space'
Creators: Matt Sazama, Burk Sharpless, Irwin Allen
Stars: Molly Parker, Toby Stephens, Maxwell Jenkins
Rating: 4/5
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
Best Foreign Language Film nominees
Capernaum (Lebanon)
Cold War (Poland)
Never Look Away (Germany)
Roma (Mexico)
Shoplifters (Japan)
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3C%2Fstrong%3E%3A%20ASI%20(formerly%20DigestAI)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202017%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Quddus%20Pativada%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Artificial%20intelligence%2C%20education%20technology%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%243%20million-plus%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20GSV%20Ventures%2C%20Character%2C%20Mark%20Cuban%3C%2Fp%3E%0A
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
NO OTHER LAND
Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal
Stars: Basel Adra, Yuval Abraham
Rating: 3.5/5
Profile
Company name: Jaib
Started: January 2018
Co-founders: Fouad Jeryes and Sinan Taifour
Based: Jordan
Sector: FinTech
Total transactions: over $800,000 since January, 2018
Investors in Jaib's mother company Alpha Apps: Aramex and 500 Startups
Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
Round 3: February 7-9, Dubai Autodrome – Dubai
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
THE SPECS
Engine: 6.75-litre twin-turbocharged V12 petrol engine
Power: 420kW
Torque: 780Nm
Transmission: 8-speed automatic
Price: From Dh1,350,000
On sale: Available for preorder now
The%20specs%3A%202024%20Mercedes%20E200
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%20four-cyl%20turbo%20%2B%20mild%20hybrid%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E204hp%20at%205%2C800rpm%20%2B23hp%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E320Nm%20at%201%2C800rpm%20%2B205Nm%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E9-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E7.3L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENovember%2FDecember%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh205%2C000%20(estimate)%3C%2Fp%3E%0A
UAE Rugby finals day
Games being played at The Sevens, Dubai
2pm, UAE Conference final
Dubai Tigers v Al Ain Amblers
4pm, UAE Premiership final
Abu Dhabi Harlequins v Jebel Ali Dragons
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
RACE CARD
6.30pm: Madjani Stakes Group 2 (PA) Dh97,500 (Dirt) 1,900m
7.05pm: Maiden (TB) Dh82,500 (D) 1,400m
7.40pm: Maiden (TB) Dh82,500 (D) 1,600m
8.15pm: Handicap (TB) Dh87,500 (D) 2,200m
8.50pm: Dubai Creek Mile Listed (TB) Dh132,500 (D) 1,600m
9.25pm: Conditions (TB) Dh120,000 (D) 1,900m
10pm: Handicap (TB) Dh92,500 (D) 1,400m
The biogs
Name: Zinah Madi
Occupation: Co-founder of Dots and links
Nationality: Syrian
Family: Married, Mother of Tala, 18, Sharif, 14, Kareem, 2
Favourite Quote: “There is only one way to succeed in anything, and that is to give it everything.”
Name: Razan Nabulsi
Occupation: Co-founder of Dots and Links
Nationality: Jordanian
Family: Married, Mother of Yahya, 3.5
Favourite Quote: A Chinese proverb that says: “Be not afraid of moving slowly, be afraid only of standing still.”
More from Armen Sarkissian
The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
The specs
Engine: 2.9-litre twin-turbo V6
Power: 540hp at 6,500rpm
Torque: 600Nm at 2,500rpm
Transmission: Eight-speed auto
Kerb weight: 1580kg
Price: From Dh750k
On sale: via special order
Manchester City 4
Otamendi (52) Sterling (59) Stones (67) Brahim Diaz (81)
Real Madrid 1
Oscar (90)
PLAY-OFF%20DRAW
%3Cp%3EBarcelona%20%20v%20Manchester%20United%0D%3Cbr%3E%0D%3Cbr%3EJuventus%20v%20Nantes%20%0D%3Cbr%3E%0D%3Cbr%3ESporting%20Lisbon%20v%20Midtjylland%20%0D%3Cbr%3E%0D%3Cbr%3EShakhtar%20Donetsk%20v%20Rennes%20%0D%3Cbr%3E%0D%3Cbr%3EAjax%20v%20Union%20Berlin%0D%3Cbr%3E%0D%3Cbr%3EBayer%20Leverkusen%20v%20Monaco%20%0D%3Cbr%3E%0D%3Cbr%3ESevilla%20v%20PSV%20Eindhoven%0D%3Cbr%3E%0D%3Cbr%3ESalzburg%20v%20Roma%3C%2Fp%3E%0A
THE BIO
Bio Box
Role Model: Sheikh Zayed, God bless his soul
Favorite book: Zayed Biography of the leader
Favorite quote: To be or not to be, that is the question, from William Shakespeare's Hamlet
Favorite food: seafood
Favorite place to travel: Lebanon
Favorite movie: Braveheart
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
FIGHT CARD
Welterweight Mostafa Radi (PAL) v Tohir Zhuraev (TJK)
Catchweight 75kg Leandro Martins (BRA) v Anas Siraj Mounir (MAR)
Flyweight Corinne Laframboise (CAN) v Manon Fiorot (FRA)
Featherweight Ahmed Al Darmaki (UAE) v Bogdan Kirilenko (UZB)
Lightweight Izzedine Al Derabani (JOR) v Atabek Abdimitalipov (KYG)
Featherweight Yousef Al Housani (UAE) v Mohamed Arsharq Ali (SLA)
Catchweight 69kg Jung Han-gook (KOR) v Elias Boudegzdame (ALG)
Catchweight 71kg Usman Nurmagomedov (RUS) v Jerry Kvarnstrom (FIN)
Featherweight title Lee Do-gyeom (KOR) v Alexandru Chitoran (ROU)
Lightweight title Bruno Machado (BRA) v Mike Santiago (USA)
Results
1. New Zealand Daniel Meech – Fine (name of horse), Richard Gardner – Calisto, Bruce Goodin - Backatorps Danny V, Samantha McIntosh – Check In. Team total First round: 200.22; Second round: 201.75 – Penalties 12 (jump-off 40.16 seconds) Prize €64,000
2. Ireland Cameron Hanley – Aiyetoro, David Simpson – Keoki, Paul Kennedy – Cartown Danger Mouse, Shane Breen – Laith. Team total 200.25/202.84 – P 12 (jump-off 51.79 – P17) Prize €40,000
3. Italy Luca Maria Moneta – Connery, Luca Coata – Crandessa, Simone Coata – Dardonge, Natale Chiaudani – Almero. Team total 130.82/198.-4 – P20. Prize €32,000
