Heston Saldanha, general manager of Sonova Consumer Hearing Middle East, believes he is a wise spender and a good saver. Chris Whiteoak / The National
Heston Saldanha, general manager of Sonova Consumer Hearing Middle East, believes he is a wise spender and a good saver. Chris Whiteoak / The National
Heston Saldanha, general manager of Sonova Consumer Hearing Middle East, believes he is a wise spender and a good saver. Chris Whiteoak / The National
Heston Saldanha, general manager of Sonova Consumer Hearing Middle East, believes he is a wise spender and a good saver. Chris Whiteoak / The National

Money & Me: ‘I quit a lucrative job in the merchant navy to chase my passion in sales’


Deepthi Nair
  • English
  • Arabic

Hailing from a seafaring family, Heston Saldanha joined the merchant navy in India, but found that life on the seas was not his true calling.

He quit his job in 1999 and decided to pursue his passion in sales instead.

“My entire family works in the merchant navy. Coming from that industry and deciding to take up a job on land was quite challenging in terms of going against the conventional way of thinking,” he says.

“Always follow your passion. I was fortunate to pursue what I liked doing, which is meeting people and talking. Whatever I've achieved today is purely because of my own conviction and following my passion.”

Mr Saldanha, who is from the Indian city of Mumbai, initially took up a corporate sales post with Hutchison Max. He moved to Dubai in 2000 working with business conglomerate Al Futtaim.

“I decided to work in Dubai for a year to make money, but there’s been no looking back since,” says the 51-year-old, who is now general manager of Sonova Consumer Hearing Middle East.

He worked for Al Futtaim for 10 years and then joined audio equipment manufacturer Sennheiser to set up their consumer division in 2011. After 12 years with Sennheiser, at the end of 2021, he set up the consumer business for Sonova.

Mr Saldanha's academic credentials include a postgraduate diploma in management with a focus on sales and marketing from the Narsee Monjee Institute of Management Studies and a bachelor of arts from Mumbai University.

He lives with his wife and daughter in Dubai, and their two sons are studying in the US and UK.

Did wealth feature in your childhood? What did you learn from it?

I come from a seafaring family, so money was available. But one of the things that struck me at a very young age was my father’s sacrifices, such as sailing for six to nine months at a stretch. This helped me learn the value of money.

What was your first job and how much did it pay?

When I was in college in Mumbai, my parents were quite conservative when it came to money. But I needed money to spend, so I took up a job with a company to sell marker pens at Nariman Point (the city’s business district) and they paid good commission. I earned around 25 Indian rupees ($0.29) for every packet I sold. When you enjoy what you're doing, it brings the best out of you.

Any early financial jolts?

Yes, when I left the merchant navy, everyone asked me why, because it was a lucrative job. As a cadet then, I used to earn around 30,000 rupees. It was a jolt knowing that my decision would have a financial implication, of not knowing what I'm going to do next. It was quite an awakening.

How do you grow your wealth?

I come from an old-school outlook on investing. I started investing in property, land and fixed deposits in India and then slowly moved to mutual funds.

Are you a spender or a saver?

I'm more of a wise spender and a good saver. If you spend wisely, you can save. I primarily spend on my kids. I have given them the best education and then let them take it forward.

Heston Saldanha is pleased that he has been able to invest in his children's education. Chris Whiteoak / The National
Heston Saldanha is pleased that he has been able to invest in his children's education. Chris Whiteoak / The National

Have you been wise with money?

Yes, seeing my dad work in the merchant navy taught me to value money. I was never a materialistic person. For me, it's not about driving the best car or doing things to impress others. I'd probably like to impress myself and be appreciated by my family.

What has been your best investment?

Properties and land in Mumbai and Goa, since they have nearly tripled in value since purchase.

Any cherished purchases?

The calling of the sea is always present in my life. While I was on a holiday in Cyprus with my family, one of the things that caught my attention was a sea-facing apartment. One of the properties I bought in Goa is beautiful and offers a full sea view. That’s a cherished purchase because it’s a holiday home I can always visit with a friend or family to relax.

How do you feel about money?

As long as you have control over money, there's nothing that can go wrong. You have to learn to control money and not vice versa. I tell my kids not to look at what they can earn but how they can value that money instead.

Any financial advice for your younger self?

I should have adopted a more millennial way of investing, such as in stocks, probably six or seven years ago. But I have no regrets.

Any key financial milestones?

Providing quality higher education to my kids is a bigger financial milestone to me than driving the best car. I can see the fruits of my labour put into their education. These hold a higher value in life to me.

What are your financial goals?

To retire early and live off some of my investments.

THE SPECS

2020 Toyota Corolla Hybrid LE

Engine: 1.8 litre combined with 16-volt electric motors

Transmission: Automatic with manual shifting mode

Power: 121hp

Torque: 142Nm

Price: Dh95,900

England's all-time record goalscorers:
Wayne Rooney 53
Bobby Charlton 49
Gary Lineker 48
Jimmy Greaves 44
Michael Owen 40
Tom Finney 30
Nat Lofthouse 30
Alan Shearer 30
Viv Woodward 29
Frank Lampard 29

BMW M5 specs

Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor

Power: 727hp

Torque: 1,000Nm

Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

On sale: Now

Price: From Dh650,000

Liverpool's all-time goalscorers

Ian Rush 339
Roger Hunt 280
Mohamed Salah 250
Gordon Hodgson 225
Billy Liddell 220

Match info

Liverpool 3
Hoedt (10' og), Matip (21'), Salah (45 3')

Southampton 0

Skoda Superb Specs

Engine: 2-litre TSI petrol

Power: 190hp

Torque: 320Nm

Price: From Dh147,000

Available: Now

A State of Passion

Directors: Carol Mansour and Muna Khalidi

Stars: Dr Ghassan Abu-Sittah

Rating: 4/5

THE SPECS

Engine: 3.6-litre V6

Transmission: eight-speed automatic

Power: 285bhp

Torque: 353Nm

Price: TBA

On sale: Q2, 2020

It's up to you to go green

Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.

“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”

When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.

He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.

“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.

One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.  

The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.

Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.

But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”

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Updated: July 21, 2025, 6:12 AM