Ghyna Kabbara, a Lebanese expat in the UAE, plans to move away from abundance and embrace sustainability for Ramadan this year as residents increasingly exercise restraint in solidarity with their peers suffering in conflict zones.
“I used to see Ramadan as a season of excess: overflowing tables, lavish iftars and impulse shopping while fasting,” the PR director and content creator says.
“But now I see Ramadan through a different lens. It’s not just about cutting down on unnecessary purchases but redefining generosity, not by how much we serve, but by how consciously we consume. For me, that means making more intentional choices: choosing local over imported, supporting seasonal produce and resisting the urge to overbuy.
“It’s about ensuring nothing goes to waste. That’s why I’m drawn to initiatives that embrace this shift, from farm-to-table choices to thoughtfully curated iftars that prioritise local ingredients and minimise waste.”
Consumers in the UAE are expected to spend $10 billion in the retail sector during Ramadan this year, a 9 per cent year-on-year growth, according to Redseer Strategy Consultants. Sectors closely linked to Ramadan, such as food services, retail and travel, are expected to see the highest increase in spending, the consultancy says.
Family outings and social dining experiences will drive increased demand. Ramadan-specific shopping behaviour, such as gifting, exclusive collections and increased grocery purchases, will also fuel growth. Led by the expat population, travel intent – both domestic and international – is high, Redseer data shows.
Consumer willingness to spend more has risen 5 per cent annually on the UAE’s positive economic outlook, according to Abhishek Rajput, engagement manager at Redseer.
Greater willingness to spend is also reflected in consumers’ decision-making, which is shifting away from price as the pressure on their wallets has eased due to slower growth in the rental index and inflation compared to last year, he says.
Shopping during Ramadan is expected to be channel-agnostic, Mr Rajput adds, with 64 per cent of consumers planning to shop through both online and offline.
Ms Kabbara says recent geopolitical events in the region are driving a shift in Ramadan spending patterns this year.
She describes it as “a hesitation before reaching for a product, a recalibration of what feels necessary, and a deeper awareness of who I am supporting, the brands I choose, the businesses I sustain, the impact of every purchase”.
“This Ramadan, I find myself choosing differently … I see it happening in the UAE, too. People are thinking differently, consuming more consciously and making choices with greater awareness,” she says. “I focus on supporting businesses that value care over convenience. Beyond food, I am shifting small habits. Choosing what lasts. Letting go of what is unnecessary. Giving with intention.”
Echoing her thoughts, Haneen Dabain, co-founder of UAE price comparison portal Pricena.com, says recent regional events will have a similar impact on consumers’ Ramadan spending patterns to last year.
Many shoppers will choose local brands over products from countries or companies associated with conflicts, in solidarity with people affected, she says.
“Expats are increasingly using Instagram shops and social media influencers to discover and shop for Ramadan essentials, such as modest fashion, handcrafted Eid gifts, and organic dates. Local and home-grown businesses are relying more and more on social media to showcase their products and promote exclusive Ramadan collections, highlighting offers and exclusive discount codes,” she adds.
“Additionally, pop-up markets have seen a growing interest during Ramadan, as they offer unique and handmade products from local businesses, small fashion brands, and organic food providers. More expats are choosing to support these businesses over international brands in response to the current geopolitical conflict.”
Carol Glynn, founder of Conscious Finance Coaching, says recent geopolitical events have increased economic uncertainty for some, which can result in more cautious spending. Others may spend more because they wish to celebrate and focus on joy during hard times.
“For many, there is a heightened awareness of the need for financial security, which may encourage a more focused and intentional budgeting and prioritisation of essentials over luxury purchases,” Ms Glynn says.
“Over the years, I’ve observed a shift in how expats in the UAE approach Ramadan spending. Previously, there was a stronger tendency toward lavish iftars, frequent social gatherings, and impulse spending on gifts and new purchases. While this still happens, there’s now a growing awareness of financial wellness, and more people are setting spending limits, seeking discounts, and planning ahead for Ramadan expenses.
“One notable change is the increasing preference for home-cooked meals instead of expensive restaurant iftars. I've noticed many are also prioritising donations and community giving over material purchases.”
Tips to manage Ramadan expenses
Set a budget in advance, Ms Glynn suggests. Before Ramadan begins, list your expected expenses, including groceries, iftars, gifts and donations. Allocate an amount you are comfortable with and stick to it. Remember what it cost last year and plan accordingly, she says.
Ms Dabain advises shoppers to always double-check discounts and compare prices on platforms to ensure they are legitimate. A great way to prevent impulse buys is to wait a few hours before finalising your purchase, she adds.
When shopping on a website or app for the first time, look for first-purchase discounts or exclusive app-only offers. Another tip is to leave items in your cart for a day or two. Stores often send discount codes to encourage you to complete your purchase.
More expats are choosing to support small local businesses over international brands in response to the current geopolitical conflict
Haneen Dabain,
co-founder of Pricena.com
Ms Glynn encourages smart shopping for groceries. “Plan meals in advance and buy in bulk to take advantage of Ramadan promotions. Avoid overbuying, which often leads to food waste,” she says.
“Be intentional with iftars. While it’s tempting to dine out frequently, home-cooked meals can be just as special and significantly more budget-friendly. If dining out, look for early-bird discounts or group deals.
“Give within your means. Charity and giving are central to Ramadan, but it's important to ensure they align with your financial situation. There are many ways to give back, including volunteering or contributing time instead of money.”
She also suggests planning gifts thoughtfully. Instead of buying expensive presents, consider meaningful yet budget-friendly alternatives such as home-made treats, personalised gifts, or even quality time with loved ones.
“Keep track of your expenses throughout the month,” Ms Glynn says. “This will help you stay accountable and avoid unnecessary purchases. It will also help you prepare better for next year.”
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
The five pillars of Islam
1. Fasting
2. Prayer
3. Hajj
4. Shahada
5. Zakat
Rocketman
Director: Dexter Fletcher
Starring: Taron Egerton, Richard Madden, Jamie Bell
Rating: 3 out of 5 stars
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
AS IT STANDS IN POOL A
1. Japan - Played 3, Won 3, Points 14
2. Ireland - Played 3, Won 2, Lost 1, Points 11
3. Scotland - Played 2, Won 1, Lost 1, Points 5
Remaining fixtures
Scotland v Russia – Wednesday, 11.15am
Ireland v Samoa – Saturday, 2.45pm
Japan v Scotland – Sunday, 2.45pm
Abu Dhabi Sustainability Week
Zayed Sustainability Prize
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Guadalajara 2 (Zaldivar 03’, Pulido 90')
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Produced by: Reliance Entertainment with Chalk and Cheese Films
Director: Tushar Hiranandani
Cast: Taapsee Pannu, Bhumi Pednekar, Prakash Jha, Vineet Singh
Rating: 3.5/5 stars
U19 World Cup in South Africa
Group A: India, Japan, New Zealand, Sri Lanka
Group B: Australia, England, Nigeria, West Indies
Group C: Bangladesh, Pakistan, Scotland, Zimbabwe
Group D: Afghanistan, Canada, South Africa, UAE
UAE fixtures
Saturday, January 18, v Canada
Wednesday, January 22, v Afghanistan
Saturday, January 25, v South Africa
UAE squad
Aryan Lakra (captain), Vriitya Aravind, Deshan Chethyia, Mohammed Farazuddin, Jonathan Figy, Osama Hassan, Karthik Meiyappan, Rishabh Mukherjee, Ali Naseer, Wasi Shah, Alishan Sharafu, Sanchit Sharma, Kai Smith, Akasha Tahir, Ansh Tandon
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Director: Jesse Armstrong
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Asia Cup Qualifier
Final
UAE v Hong Kong
TV:
Live on OSN Cricket HD. Coverage starts at 5.30am
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Director: Lee Isaac Chung
Starring: Glen Powell, Daisy Edgar-Jones, Anthony Ramos
Rating: 2.5/5
In numbers: China in Dubai
The number of Chinese people living in Dubai: An estimated 200,000
Number of Chinese people in International City: Almost 50,000
Daily visitors to Dragon Mart in 2018/19: 120,000
Daily visitors to Dragon Mart in 2010: 20,000
Percentage increase in visitors in eight years: 500 per cent
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
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Places to go for free coffee
- Cherish Cafe Dubai, Dubai Investment Park, are giving away free coffees all day.
- La Terrace, Four Points by Sheraton Bur Dubai, are serving their first 50 guests one coffee and four bite-sized cakes
- Wild & The Moon will be giving away a free espresso with every purchase on International Coffee Day
- Orange Wheels welcome parents are to sit, relax and enjoy goodies at ‘Café O’ along with a free coffee
Six large-scale objects on show
- Concrete wall and windows from the now demolished Robin Hood Gardens housing estate in Poplar
- The 17th Century Agra Colonnade, from the bathhouse of the fort of Agra in India
- A stagecloth for The Ballet Russes that is 10m high – the largest Picasso in the world
- Frank Lloyd Wright’s 1930s Kaufmann Office
- A full-scale Frankfurt Kitchen designed by Margarete Schütte-Lihotzky, which transformed kitchen design in the 20th century
- Torrijos Palace dome
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
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Our legal advisor
Ahmad El Sayed is Senior Associate at Charles Russell Speechlys, a law firm headquartered in London with offices in the UK, Europe, the Middle East and Hong Kong.
Experience: Commercial litigator who has assisted clients with overseas judgments before UAE courts. His specialties are cases related to banking, real estate, shareholder disputes, company liquidations and criminal matters as well as employment related litigation.
Education: Sagesse University, Beirut, Lebanon, in 2005.
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Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
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Price: On request
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