Divyashree Shukla says she splits her savings and investments between the UAE and India. Pawan Singh / The National
Divyashree Shukla says she splits her savings and investments between the UAE and India. Pawan Singh / The National
Divyashree Shukla says she splits her savings and investments between the UAE and India. Pawan Singh / The National
Divyashree Shukla says she splits her savings and investments between the UAE and India. Pawan Singh / The National

My Abu Dhabi Salary: ‘I earn up to Dh100,000 a year in communications’


Felicity Glover
  • English
  • Arabic

Divyashree Shukla is a marketing and communications specialist who moved to Abu Dhabi 12 months ago, shortly after getting married.

Ms Shukla, who is from India and lives with her husband on Reem Island, graduated with a master’s degree in journalism and mass communications seven years ago.

She currently works as a senior account executive and copywriter at a digital marketing agency in the capital.

“I had a successful career in India as a communications specialist for one of the leading consumer brands there and I was earning enough to sustain a decent standard of living,” Ms Shukla, 28, says.

However, after moving to the UAE, Ms Shukla says she faced numerous challenges in finding a job as she lacked local experience.

How many jobs did you apply for when you arrived in Abu Dhabi?

I wish I could show you my emails – I sent almost 200 to 250 emails to a lot of companies, to be honest, and perhaps heard back from about 10. But I got a job that I was aiming for.

What is your current salary?

Right now, I'm earning between Dh84,000 and Dh100,000 ($22,872 to $27,229) a year as a senior account executive and copywriter.

However, in India, I was roughly making Dh7,300 a month, or 2 million Indian rupees ($24,000) a year, which is almost the same as what I get here. However, there is a much higher cost of living and expenses here.

Have you negotiated for a salary rise before?

Despite my desire to negotiate a higher salary, the gender pay gap and my lack of local experience made it difficult. For example, in the US, women earn about 80 cents for every dollar earned by men. For now, I am focused on doing my best work and building my experience, so that I can negotiate more effectively in the future.

I know that whatever I'm earning right now is also pegged much lower and I know I deserve more, but then obviously, because you're new to a country, you don't have much local experience.

So, you have to prove yourself, and then maybe you can negotiate better in future. How can you prove that? I can only prove it by my work, by doing my best work in the organisation.

Do you have investments and savings?

I have diversified my risk by splitting my savings between my home country and the UAE. In my home country, I have split my portfolio between a savings account and securities. In the UAE, most of my money is currently in savings, but I plan to start investing in the market soon.

I am also a big believer in investing in gold, as it has a global market that transcends national borders, politics, religions, and race.

If you buy jewellery with a making charge of less than 15 per cent, you can start earning from it in the second year onwards. So, that is my speculation, what I play with.

Have you started saving for retirement?

I started saving for my retirement in 2016. I invest 10 per cent to 15 per cent of my savings each year in government-backed debt in my home country.

India is one of the fastest-growing economies in the world and it’s on track to become the third-largest economy in the world by 2030. This investment gives me healthy returns and, by the time I retire, I will have a decent amount of money.

If I continue to contribute Dh10,000 per year for 30 years, I will have over Dh700,000 in my retirement savings.

Do you have any debt?

No. I don't believe in using money I haven't earned to buy things. I am not easily swayed by the opinions or actions of others, so I do not feel the need to impress people. That is why I believe in not spending my money before I have earned it and stay away from debt.

It gives you peace of mind and you don’t have the baggage of repaying a debt that you have taken out to fulfil your wishes.

Do you have an emergency fund?

Aside from my savings fund, I keep a one-month emergency fund in cash at my place in case an emergency occurs and I can utilise that money.

Divyashree Shukla says her parents taught her to save first and spend later. Pawan Singh / The National
Divyashree Shukla says her parents taught her to save first and spend later. Pawan Singh / The National

Have you ever inherited a sum of money?

I've not inherited much. I come from a middle-class background.

I just want to work hard to earn enough money to help and support my parents when they are old and build a family that I am grateful for.

Were you taught how to handle money as a child?

Yes, of course. My mum always taught us to save some amount of money before spending it on anything. In our tradition, elders give some amount to children on any occasion, such as birthdays or festivals, as a gesture of their blessing.

My parents have always instilled in us the mentality of “saving first and spending later”.

Since I started earning in 2016, I have always aimed to save some money for an emergency fund and then spend it on either travel, food, or shopping.

Although I did not receive any formal education in personal finance, I believe it's incredibly important, especially for women, to be financially independent wherever they are.

What are your biggest monthly expenses?

Rent, utilities, and groceries are the major expenses for me, but I used to spend a lot on taxis as well. Taxis are expensive in the UAE, so getting my driver's license has saved me a lot of money.

I would go from point A to point B in a taxi and spend almost Dh100 or Dh120 for a trip. But when you are driving a car, the petrol is quite cheap … and you can roam around Abu Dhabi for a week.

Financial freedom is working because you want to, not because you have to
Divyashree Shukla,
a marketing and communications specialist

How do you budget your salary with the rising cost of living?

Inflation is a global problem, not just one in the UAE. I use three ways to tackle it.

First, as a working professional, I try to work hard to achieve a salary increase of more than 5 per cent to keep my income above inflation.

Second, I ensure that my savings are invested in a way that gives me a return of around 6 per cent to 7 per cent. Third, I control my spending by buying household consumables in bulk and mostly buying things when there is a great discount available. This helps me to keep my money in check.

Do you worry about money?

I honestly don’t worry about money. I am not a person who gets bothered by what is happening around me. I am a person who generally focuses on what I wish to do, what I want to do and I will do my best and focus on my work.

I believe that money follows excellence. I have grown up with that mentality, that you don’t have to run after money … and I got it from my parents.

What is your idea of financial freedom?

Financial freedom is working because you want to, not because you have to. It’s more like loving what you do and working because you wish to do it.

Do you want to be featured in My Salary, a weekly column that explores how people around the world manage their earnings? Write to pf@thenationalnews.com to share your story

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The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

• Tap started in May 2013 in Kuwait, allowing Middle East businesses to bill, accept, receive and make payments online “easier, faster and smoother” via goSell and goCollect. It supports more than 10,000 merchants. Monthly fees range from US$65-100, plus card charges of 2.75-3.75 per cent and Dh1.2 per sale.

2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

What is Folia?

Prince Khaled bin Alwaleed bin Talal's new plant-based menu will launch at Four Seasons hotels in Dubai this November. A desire to cater to people looking for clean, healthy meals beyond green salad is what inspired Prince Khaled and American celebrity chef Matthew Kenney to create Folia. The word means "from the leaves" in Latin, and the exclusive menu offers fine plant-based cuisine across Four Seasons properties in Los Angeles, Bahrain and, soon, Dubai.

Kenney specialises in vegan cuisine and is the founder of Plant Food Wine and 20 other restaurants worldwide. "I’ve always appreciated Matthew’s work," says the Saudi royal. "He has a singular culinary talent and his approach to plant-based dining is prescient and unrivalled. I was a fan of his long before we established our professional relationship."

Folia first launched at The Four Seasons Hotel Los Angeles at Beverly Hills in July 2018. It is available at the poolside Cabana Restaurant and for in-room dining across the property, as well as in its private event space. The food is vibrant and colourful, full of fresh dishes such as the hearts of palm ceviche with California fruit, vegetables and edible flowers; green hearb tacos filled with roasted squash and king oyster barbacoa; and a savoury coconut cream pie with macadamia crust.

In March 2019, the Folia menu reached Gulf shores, as it was introduced at the Four Seasons Hotel Bahrain Bay, where it is served at the Bay View Lounge. Next, on Tuesday, November 1 – also known as World Vegan Day – it will come to the UAE, to the Four Seasons Resort Dubai at Jumeirah Beach and the Four Seasons DIFC, both properties Prince Khaled has spent "considerable time at and love". 

There are also plans to take Folia to several more locations throughout the Middle East and Europe.

While health-conscious diners will be attracted to the concept, Prince Khaled is careful to stress Folia is "not meant for a specific subset of customers. It is meant for everyone who wants a culinary experience without the negative impact that eating out so often comes with."

Updated: November 08, 2023, 7:04 AM`