Millennials prefer to use digital tools to manage their assets in real time. Getty Images
Millennials prefer to use digital tools to manage their assets in real time. Getty Images
Millennials prefer to use digital tools to manage their assets in real time. Getty Images
Millennials prefer to use digital tools to manage their assets in real time. Getty Images

Five ways millennials are changing the world of private banking


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Are the expectations of millennials really so different from those of their elders when it comes to their finances? In substance, not really. But in form, certainly.

Almost 80 per cent of millennials would like to use digital tools to manage their assets in the future, versus only a third of baby boomers, research by EY shows.

This research is also backed up by the Capstone Millennials project launched by Lombard Odier to better understand the financial hopes and concerns of new generations.

Based on the studies led by students from two top French business schools — ESCP Paris and IAE Nice — in 2021, private banks today must offer the next generation real online and offline investment experiences and, above all, respond to their desire to be involved and align their investments with their values.

We have discovered five key trends and expectations of millennials that we can observe in private banking and are also relevant in the UAE.

1. Involvement: I want to decide my own investments and challenge the financial analyses

Millennials want to be key players in their wealth management and a majority want to be actively involved in decision-making.

They often obtain information of their own accord and don't hesitate to challenge their banker on their analyses and proposals. They want a degree of autonomy as well as access to their assets at all times mainly through digital channels.

2. Communication: my bank must adjust to my pace

Communication methods are crucial to millennials They expect a high degree of transparency and access to information at any time. But this does not mean they are looking for a digital-only relationship.

They appreciate face-to-face contact for matters that require careful thought and discussion but for everyday matters, they prefer email or instant messaging.

In their eyes, it’s the institution that must adapt to their preferred channels and habits, and not the other way round. They expect a high degree of reactivity but they also want to make contact through less formal channels.

3. Knowledge: I want to understand what I am investing in

A strong desire to learn emerged from all the surveys. Millennials don’t only want to invest in opportunities; they want to understand what makes them opportunities.

Millennials want specific, innovative investment solutions that are designed thematically to deal with the issues that concern them the most and align their investments to their values
Arnaud Leclercq,
Lombard Odier

Their age, their lack of financial awareness — which they admit to — and their habits as consumers of content mean they expect clear, educational explanations and prefer short, digital formats.

4. Network: I prefer a banker I can identify with

Even though they expect a high level of experience and professionalism, millennials want to detach themselves from certain formalities and aren’t impressed by the “decorum” of private banks.

They also want a banker they can identify with, whether it’s in terms of age, mindset or shared interests. In short, someone who could be part of their personal and professional ecosystem, with whom they expect a mutual development of their network.

5. Sustainability: measuring the investment impact is key

Sustainability is a major aspect and goes far beyond awareness. Millennials want specific, innovative investment solutions that are designed thematically to deal with the issues that concern them the most and align their investments to their values.

Investing via a sustainable strategy is not enough for them. They want to be able to gauge the concrete effects and the impact, understand the mechanisms and their footprint and avoid greenwashing.

To them, sustainable investing does not mean relinquishing returns. Millennials want financial performance, sustainability and they favour clear reporting on impact — through digital and interactive tools.

In these fast-changing times with rapid digitalisation, sustainability and ever-changing models, millennials can teach us a lot. They inspire us and challenge us every day.

Their needs are constantly changing, but their initial expectations remain much the same: they want to protect and grow their wealth. And it is up to us to strike the right balance between heritage and innovation.

Arnaud Leclercq is Partner Holding Privé and head of new markets at Lombard Odier

COMPANY%20PROFILE
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Conflict, drought, famine

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It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.

Band Aid

Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
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Following the single’s success, the idea to stage a rock concert evolved.
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The combined event was broadcast to an estimated worldwide audience of 1.5 billion.

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The total rose to 254,000 in the year to June 2021, followed by steep jumps to 634,000 in the year to June 2022 and 906,000 in the year to June 2023.

The latest available figure of 728,000 for the 12 months to June 2024 suggests levels are starting to decrease.

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- Keep device software up-to-date. Most come with basic operating system, so users should ensure that they always have the latest version

- Besides a strong password, use two-step authentication. There should be a second log-in step like adding a code sent to your mobile number

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Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh

Based: Cairo, Egypt

Sector: transport

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Investment: approximately $80 million

Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani

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1987

1954

1921

1888

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Company name: SimpliFi

Started: August 2021

Founder: Ali Sattar

Based: UAE

Industry: Finance, technology

Investors: 4DX, Rally Cap, Raed, Global Founders, Sukna and individuals

The five pillars of Islam

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The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

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Red flags
  • Promises of high, fixed or 'guaranteed' returns.
  • Unregulated structured products or complex investments often used to bypass traditional safeguards.
  • Lack of clear information, vague language, no access to audited financials.
  • Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
  • Hard-selling tactics - creating urgency, offering 'exclusive' deals.

Courtesy: Carol Glynn, founder of Conscious Finance Coaching

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Countries have been coming up with ways to restrict and monitor the use of non-commercial drones to keep them from trespassing on controlled areas such as airports.

"Drones vary in size and some can be as big as a small city car - so imagine the impact of one hitting an airplane. It's a huge risk, especially when commercial airliners are not designed to make or take sudden evasive manoeuvres like drones can" says Saj Ahmed, chief analyst at London-based StrategicAero Research.

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The UAE has drawn serious measures to ensure users register their devices under strict new laws. Authorities have urged that users must obtain approval in advance before flying the drones, non registered drone use in Dubai will result in a fine of up to twenty thousand dirhams under a new resolution approved by Sheikh Hamdan bin Mohammed, Crown Prince of Dubai.

Mr Ahmad suggest that "Hefty fines running into hundreds of thousands of dollars need to compensate for the cost of airport disruption and flight diversions to lengthy jail spells, confiscation of travel rights and use of drones for a lengthy period" must be enforced in order to reduce airport intrusion.

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