YouGov won contracts in the Kurdish region of Iraq for commercial market research and public opinion polling. Above, the main square of Erbil. Safin Hamed/ AFP
YouGov won contracts in the Kurdish region of Iraq for commercial market research and public opinion polling. Above, the main square of Erbil. Safin Hamed/ AFP

Middle East ‘opportunities’ boost bottom line for Britain’s YouGov



New deals in the GCC states and Iraq helped to boost Middle East revenues by 22 per cent for the market researcher YouGov.

Contracts with Emirates Airline, PepsiCo, Saudi Telecom and UAE government agencies contributed to revenue of £7.3 million (Dh42.8m) in the year ending July 31, the British-headquartered company said yesterday.

It also won contracts in the Kurdish region of Iraq for commercial market research and public opinion polling, leading to the establishment of a branch office in the “rapidly expanding economy”, YouGov said.

“The economic opportunities in the Middle East region, including its young population profile, continue to attract interest and investment from international and regional businesses despite the political instabilities.

“YouGov’s regional footprint and panel make us well positioned to service the resulting research requirements and deliver further growth.”

After starting out as a political pollster, YouGov has branched out into market research services and established a presence outside of the United Kingdom. Europe, the United States and the Middle East are its three areas of focus.

The company said revenue growth for the Middle East was higher than its original expectations. During the year it grew adjusted operating profit by 18 per cent to £1.5m.

An increasingly important contributor to growth was Brandindex, a service that enables YouGov to advise companies about the public’s perception of their brands.

“Our panel, which now covers 21 countries in the Middle East and North Africa, continues to be regarded as the regional leader in terms of quality and has supported growth of our online data services which grew revenue by 26 per cent in the year,” according to YouGov.

The company said its partnership with the Dubai-based Al Aan TV to provide surveys for their pan-regional Arab language channels continued to help to promote YouGov’s brand regionally.

The London Stock Exchange-listed company said it would raise its dividend by 20 per cent to 0.6 pence. It followed pre-tax profit for the year ended July 31 rising to £1.5m from £440,000 a year earlier. In afternoon trading yesterday, the shares were up 3.5 pence at 73 pence apiece.

tarnold@thenational.ae

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Premier League clubs spent £230 million (Dh1.15 billion) on January transfers, the second-highest total for the mid-season window, the Sports Business Group at Deloitte said in a report.

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Director: Kangana Ranaut, Krish Jagarlamudi

Producer: Zee Studios, Kamal Jain

Cast: Kangana Ranaut, Ankita Lokhande, Danny Denzongpa, Atul Kulkarni

Rating: 2.5/5

Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia
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Spending an excessive amount of time on the phone.

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The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

SCHEDULE

Saturday, April 20: 11am to 7pm - Abu Dhabi World Jiu-Jitsu Festival and Para jiu-jitsu.

Sunday, April 21: 11am to 6pm - Abu Dhabi World Youth (female) Jiu-Jitsu Championship.

Monday, April 22: 11am to 6pm - Abu Dhabi World Youth (male) Jiu-Jitsu Championship.

Tuesday, April 23: 11am-6pm Abu Dhabi World Masters Jiu-Jitsu Championship.

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Company profile

Date started: January, 2014

Founders: Mike Dawson, Varuna Singh, and Benita Rowe

Based: Dubai

Sector: Education technology

Size: Five employees

Investment: $100,000 from the ExpoLive Innovation Grant programme in 2018 and an initial $30,000 pre-seed investment from the Turn8 Accelerator in 2014. Most of the projects are government funded.

Partners/incubators: Turn8 Accelerator; In5 Innovation Centre; Expo Live Innovation Impact Grant Programme; Dubai Future Accelerators; FHI 360; VSO and Consult and Coach for a Cause (C3)

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