You might say it’s a golden age for smartphones - certainly in the Middle East where mobile penetration has increased rapidly in the past few years.
And, as smartphone makers jostle amid high competition, they have literally turned part of the market gold.
Following on from the likes of gold Apple iPhones, Microsoft has unveiled special gold editions of its Lumia 830 and 930 devices in the UAE.
While the Lumia 830 will be priced at Dh1,349, the Lumia 930 will be priced at Dh1,799. Both will be available in Axiom stores across the UAE, starting this week.
“The shades of gold have always been revered as a symbol of luxury especially in the Middle East region,” said Jon French, vice president Middle East, Microsoft Mobile Devices.
“We are excited to bring exclusive editions of flagship Lumia devices that tap into the pulse points of the regional lifestyle community.”
business@thenational.ae
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UAE currency: the story behind the money in your pockets
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What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.