Michelin is rolling out five branches of its one-stop shop in Abu Dhabi. Regis Duvignau / Reuters
Michelin is rolling out five branches of its one-stop shop in Abu Dhabi. Regis Duvignau / Reuters

Michelin Man has designs on Abu Dhabi



The Michelin man is about to embrace the capital.

The tyre giant is rolling out five branches of its one-stop shops in Abu Dhabi as it caters to surging demand.

The company has opened five TyrePlus branches in the capital, which offer customers extra services such as braking or air-conditioned refilling.

"The customer needs more than just a tyre change, so we train the technicians here as well in oil change and brakes and shock absorbers, all of the ancillary works alongside tyres," said Christopher Preston, the chief executive of Al Fahim's automotive division, which distributes Michelin Tyres in cooperation with Central Motors & Equipment.

"What that means is not only can the customer get a full service here, but we can identify all of the safety and maintenance issues when he comes for the tyres," he added.

TyrePlus, a franchise of Michelin, already has 30 branches in the Arabian Gulf, 10 of them in Dubai, which it entered in 2008.

"We wanted first to find the best location and be sure that our model is really successful for the dealers, so we started in Dubai as the headquarters was in Dubai so it's easier to control and monitor everything," said Herve Skrzypczak, TyrePlus franchise manager for Africa, India and the Middle East.

"We adjusted all the standard operational procedures coming from the rest of the world. We first stabilised the results in Dubai and then we can start to expand the network when we are sure that it's successful," he added.

Tyre sales are a competitive business in the UAE, where hot temperatures mean drivers have to change them regularly. But the extra services offered by TyrePlus as well as its locations, two of which are downtown in Abu Dhabi's Al Bateen and Salam areas, may set the company apart.

"There is a move to move all car maintenance out to the Mussaffah area and the municipality is very cautious about allowing other works," Mr Preston noted.

The company aims to increase its presence to around 15 branches in Abu Dhabi over the next three or four years.

The specs

AT4 Ultimate, as tested

Engine: 6.2-litre V8

Power: 420hp

Torque: 623Nm

Transmission: 10-speed automatic

Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)

On sale: Now

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Director: Jared Hess

Starring: Jack Black, Jennifer Coolidge, Jason Momoa

Rating: 3/5

ICC T20 Rankings

1. India - 270 ranking points

 

2. England - 265 points

 

3. Pakistan - 261 points

 

4. South Africa - 253 points

 

5. Australia - 251 points 

 

6. New Zealand - 250 points

 

7. West Indies - 240 points

 

8. Bangladesh - 233 points

 

9. Sri Lanka - 230 points

 

10. Afghanistan - 226 points

 
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  • Finals (including semi-finals and third-placed game): June 5–9, 2019
  • Euro 2020 play-off draw: November 22, 2019
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A foster couple or family must:

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The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

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