The Maserati Ghibli will be delivered to customers in the UAE this month. Courtesy Maserati
The Maserati Ghibli will be delivered to customers in the UAE this month. Courtesy Maserati

Maserati races ahead of luxury-brand rivals as Middle East sales jump 44%



Maserati, the Italian car maker, outperformed other top luxury brands in the Middle East last year, recording a 44 per cent jump in sales compared with 2012.

“In January 2014 we have sold as many cars as we did in the whole of 2007,” said Umberto Maria Cini, the managing director Maserati Middle East and Africa.

Among its competitors, Porsche registered the next best increase in sales, of 26 per cent, followed by Rolls-Royce at 17 per cent and Mercedes at 16.7 per cent. Audi and BMW had increases of 16.3 per cent and 15 per cent, respectively.

Maserati, the Fiat-Chrysler owned brand, owned brand expects sales to increase with the introduction of the Ghibli, which will be delivered to customers in UAE from this month.

It is Maserati’s entry level model priced at about Dh285,000. And although only launched last October, it was one of the reasons Maserati increased its sales globally by 158 per cent, said Mr Cini.

In the UAE it is the Dh410,000 Quattroporte that is popular.

“The Quattroporte is our most popular model here without a doubt,” said Mr Cini. “The GranTurismo has extremely good numbers and we expect the Ghibli to spike sales. Historically we have a 70/30 split in sales between Dubai and Abu Dhabi. In the last four months we started to notice a big pickup in Abu Dhabi sales to the point the last two months it was 60/40 in favour of Dubai.”

The car maker is gearing up for the anticipated demand by investing in new facilities.

“We are opening up new facilities for after-sales service in the UAE and the major cities around the GCC,” said Mr Cini. “We are opening a facility on Mohammed Bin Zayed Road between Dubai and Sharjah, one in Riyadh and one in Dammam.

Mr Cini said the company was looking at the possibility of opening another showroom next year. “At the moment we will remain with two points of sale but we are looking at another for 2015 when we deliver our new SUV the Levante when we will need more space.”

Maserati’s global 2012 sales were €634 million (Dh3.18 billion), a fraction of Fiat-Chrysler’s €84bn group revenue.

Fiat has invested €1.4bn to build factories and develop models, with a target of delivering 50,000 cars by 2015, up from just over 6,000 cars in 2012.

ascott@thenational.ae

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
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Price: From Dh330,000 (estimate)
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Premier Futsal 2017 Finals

Al Wasl Football Club; six teams, five-a-side

Delhi Dragons: Ronaldinho
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Mumbai Warriors: Ryan Giggs
Chennai Ginghams: Hernan Crespo
Telugu Tigers: Deco
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Alaves 1 (Perez 65' pen)

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Profile

Co-founders of the company: Vilhelm Hedberg and Ravi Bhusari

Launch year: In 2016 ekar launched and signed an agreement with Etihad Airways in Abu Dhabi. In January 2017 ekar launched in Dubai in a partnership with the RTA.

Number of employees: Over 50

Financing stage: Series B currently being finalised

Investors: Series A - Audacia Capital 

Sector of operation: Transport

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Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.

 

Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year

 

Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month

 

Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30 

 

Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse

 

Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth

 

Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances

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