Anghami's logo is projected onto the Burj Khalifa, in Dubai. Streaming services have grown in popularity in the Middle East. Photo: Anghami
Anghami's logo is projected onto the Burj Khalifa, in Dubai. Streaming services have grown in popularity in the Middle East. Photo: Anghami
Anghami's logo is projected onto the Burj Khalifa, in Dubai. Streaming services have grown in popularity in the Middle East. Photo: Anghami
Anghami's logo is projected onto the Burj Khalifa, in Dubai. Streaming services have grown in popularity in the Middle East. Photo: Anghami

Anghami and OSN+ merge to create biggest streaming platform in Middle East


Sarmad Khan
  • English
  • Arabic

Dubai-based entertainment streaming service OSN+ and Nasdaq-listed Anghami are merging their businesses to create one of the Middle East’s largest streaming platforms, to better compete with international rivals such as Spotify and Netflix.

The deal to combine the two companies involves cash investment of up to $50 million from OSN Group in Anghami, the companies said in a joint statement on Tuesday.

The combined business will boast $100 million in revenue and bring more than 120 million registered users and 2.5 million paying subscribers on one platform, they said.

“Joining forces with OSN+ is a leap in Anghami’s journey to reinvent entertainment in the Arab World,” said Elie Habib, co-founder of Anghami, who is also set to lead the combined business.

“We’re bringing together technology, music and video to build a comprehensive media ecosystem.”

Streaming services have grown in popularity among the digital-savvy population in the Middle East, which has become an attractive market for entertainment and technology companies over the past decade.

Music streaming services in particular have grown their subscriber base in the past few years, as the cloud-based model enables users to gain access to content on demand, with the option to download tracks for offline listening.

The global music streaming market is projected to hit $103 billion by 2030, growing at a compound annual rate of about 15 per cent from more than $34.5 billion in 2022, according to Research and Markets.

The merger of the region’s two home-grown brands will offer consumers “unprecedented digital aggregation” of premium movies, TV shows, music, podcasts and more, the companies said.

The OSN Group will invest in Anghami at a valuation of $3.65 per share, 3.9 times Anghami’s average stock price for the past month.

The transaction is expected to close in the first quarter of 2024, subject to “customary closing conditions and regulatory approvals”.

After closure of the deal, Anghami intends to maintain the listing of its ordinary shares on the Nasdaq as OSN Group will become a majority shareholder in the company.

Anghami listed its shares on the Nasdaq in February last year. Chris Whiteoak / The National
Anghami listed its shares on the Nasdaq in February last year. Chris Whiteoak / The National

The final amount of the OSN Group's cash investment in Anghami and the final number of Anghami securities to be issued in a private placement to OSN is “subject to adjustment based on the terms of the definitive transaction agreement”, the companies said.

In addition to its stake in Anghami, OSN will continue to run its linear TV business OSNtv, which will be led by Joe Kawkabani as group chief executive.

“As two home-grown entities with an unmatched understanding of the local market, we are confident that this new offering will change the face of the regional streaming landscape," Mr Kawkabani said.

Anghami was founded in 2012 in Beirut, before moving to Abu Dhabi in 2021 to set up in the Abu Dhabi Global Market, with the support of the Abu Dhabi Investment Office.

In February last year, it became the first technology company from the Arab world to list on New York's Nasdaq exchange.

Over the years, Anghami has broadened its portfolio beyond music streaming. It now provides in-house production, branded music and video content, concerts and live events, a record label for Arab artists, podcasts, a music lounge with live entertainment, and exclusive and original Arabic content.

In August, SRMG Ventures, the venture capital arm of Saudi Research and Media Group, invested $5 million in Anghami to bolster its growth.

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-      Don’t do it more than once in three days

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A homegrown card payment scheme launched by the National Payments Corporation of India and backed by the Reserve Bank of India, the country’s central bank

RuPay process payments between banks and merchants for purchases made with credit or debit cards

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Name: Sari Al Zubaidi

Occupation: co-founder of Cafe di Rosati

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Favourite drink: drip coffee V60

Favourite destination: Bali, Indonesia 

Favourite book: 100 Years of Solitude 

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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home. 

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Always use only regulated platforms

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Courtesy: Crystal Intelligence

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Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.

Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.

Roll of honour 2019-2020

Dubai Rugby Sevens
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What is the FNC?

The Federal National Council is one of five federal authorities established by the UAE constitution. It held its first session on December 2, 1972, a year to the day after Federation.
It has 40 members, eight of whom are women. The members represent the UAE population through each of the emirates. Abu Dhabi and Dubai have eight members each, Sharjah and Ras al Khaimah six, and Ajman, Fujairah and Umm Al Quwain have four.
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Federal draft laws must first pass through the FNC for recommendations when members can amend the laws to suit the needs of citizens. The draft laws are then forwarded to the Cabinet for consideration and approval. 
Since 2006, half of the members have been elected by UAE citizens to serve four-year terms and the other half are appointed by the Ruler’s Courts of the seven emirates.
In the 2015 elections, 78 of the 252 candidates were women. Women also represented 48 per cent of all voters and 67 per cent of the voters were under the age of 40.
 

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Updated: November 21, 2023, 9:28 AM`