David Haddad is well-dressed.
In dark blue jeans, a light blue shirt and a dark blazer, the 28-year-old Lebanese Canadian looks professional as well as casual at an after-work social occasion.
Owner of the innovative public relations enterprise PubliSeek, Mr Haddad thinks it is all part of business.
"People are dressing in different ways," Mr Haddad says. "It's partly a personal thing and partly based on what your business goals are."
While there are no figures to convey the impact of fashion on the profits of small businesses, some small to medium business (SME) owners swear by a fashionable dress sense and take it as seriously as proper accounting. It is crucial to look presentable and connect with people, some of them say.
A sense of fashion "is important for all businesses, but especially important for small businesses in which the 4 Ps of marketing - product, place, price and promotion - have a fifth P - people," says Stephanie Ost, owner of modelling agency and image consultancy SO Famous in Dubai.
"First impressions make a big difference and many people will subconsciously make judgments on a business's professionalism and ability based on this first encounter," the 27-year-old former model from Germany says.
Different cultures and businesses have different attitudes to fashion and looks. In California, Mr Haddad says, he once came across a technology entrepreneur who was meeting a potential investor for half a million dollars in flip-flops. "But looks are a significant factor here," he says of Dubai.
As an SME owner Mr Haddad socialises with potential clients and employers at art gallery openings and similar events at least once a week.
"If you are not dressed right, how will people decide who to speak with?" he asks. "You need that extra edge to stand out in the crowd."
That said looks also need to be combined with skills, knowledge and professionalism, he says.
Because "people are brands in themselves", Mr Haddad says, it is important to be well-groomed along with having a firm handshake.
While the "proper" fashion and dress sense is subjective, there are some red lines that SME owners should not cross, he says.
"For example, you do not wear a mini skirt to a black-tie event or a formal meeting and, equally, you do not wear evening make-up to a business lunch," Ms Ost says. "In business situations, it is important to look smart in well-fitting attire that flatters the body; make-up should be natural looking and behaviour should be professional and genuine."
Mr Haddad would dress casually for a day at the desk, but if he is meeting someone where first impression counts, he prefers wearing a jacket, not necessarily a tie, paired with dark leather shoes with jeans or chinos. He does not believe in investing in luxury items, but says he would typically spend US$100 (Dh367) for a shirt and up to $500 for a jacket.
There is a subtle difference between fashion and style, and professionals such as Ms Ost and Mr Haddad place more emphasis on the individual sense of style to leave a mark. While fashion is seasonal and fleeting, style is more indelible.
"SME owners should develop and recognise their own personal style, a style that they are comfortable with, which enhances their natural beauty and personality," Ms Ost says.
Among the tips for SME owners who want to improve their image is studying successful businesspeople and taking note of how they dress, speak and conduct themselves, she says.
"A well-groomed SME [owner] gives the impression of success and professionalism, both of which are vital in today's competitive business world", says Ms Ost, who indulges once in a while in the latest accessories and clothes.
Both business owners agree it is a good idea to invest in a dress or a suit, though not necessarily expensive ones.
"If you meet people, it has a positive return on investment," Mr Haddad says.
ssahoo@thenational.ae
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
How to join and use Abu Dhabi’s public libraries
• There are six libraries in Abu Dhabi emirate run by the Department of Culture and Tourism, including one in Al Ain and Al Dhafra.
• Libraries are free to visit and visitors can consult books, use online resources and study there. Most are open from 8am to 8pm on weekdays, closed on Fridays and have variable hours on Saturdays, except for Qasr Al Watan which is open from 10am to 8pm every day.
• In order to borrow books, visitors must join the service by providing a passport photograph, Emirates ID and a refundable deposit of Dh400. Members can borrow five books for three weeks, all of which are renewable up to two times online.
• If users do not wish to pay the fee, they can still use the library’s electronic resources for free by simply registering on the website. Once registered, a username and password is provided, allowing remote access.
• For more information visit the library network's website.
Read more about the coronavirus
More from Rashmee Roshan Lall
Zayed Sustainability Prize
More from Neighbourhood Watch:
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
The specs: 2017 Ford F-150 Raptor
Price, base / as tested Dh220,000 / Dh320,000
Engine 3.5L V6
Transmission 10-speed automatic
Power 421hp @ 6,000rpm
Torque 678Nm @ 3,750rpm
Fuel economy, combined 14.1L / 100km
Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
Paatal Lok season two
Directors: Avinash Arun, Prosit Roy
Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong
Rating: 4.5/5
The specs
Engine: 0.8-litre four cylinder
Power: 70bhp
Torque: 66Nm
Transmission: four-speed manual
Price: $1,075 new in 1967, now valued at $40,000
On sale: Models from 1966 to 1970
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
Mohammed bin Zayed Majlis
UAE currency: the story behind the money in your pockets
New schools in Dubai
The specs: 2018 Opel Mokka X
Price, as tested: Dh84,000
Engine: 1.4L, four-cylinder turbo
Transmission: Six-speed auto
Power: 142hp at 4,900rpm
Torque: 200Nm at 1,850rpm
Fuel economy, combined: 6.5L / 100km
Kalra's feat
- Becomes fifth batsman to score century in U19 final
- Becomes second Indian to score century in U19 final after Unmukt Chand in 2012
- Scored 122 in youth Test on tour of England
- Bought by Delhi Daredevils for base price of two million Indian rupees (Dh115,000) in 2018 IPL auction
ACC%20T20%20Women%E2%80%99s%20Championship
%3Cp%3E%3Cstrong%3EUAE%20fixtures%3C%2Fstrong%3E%3Cbr%3EFriday%2C%20June%2017%20v%20Oman%3Cbr%3ESaturday%2C%20June%2018%20v%20Singapore%3Cbr%3EMonday%2C%20June%2020%20v%20Malaysia%3Cbr%3EWednesday%2C%20June%2022%20v%20Qatar%3Cbr%3EFriday%2C%20June%2024%2C%20semi-final%3Cbr%3ESaturday%2C%20June%2025%2C%20final%3Cbr%3E%20%3Cbr%3E%3Cstrong%3EUAE%20squad%3A%3C%2Fstrong%3E%20Chaya%20Mughal%20(captain)%2C%20Esha%20Oza%2C%20Indhuja%20Nandakumar%2C%20Kavisha%20Kumari%2C%20Khushi%20Sharma%2C%20Lavanya%20Keny%2C%20Priyanjali%20Jain%2C%20Rithika%20Rajith%2C%20Samaira%20Dharnidharka%2C%20Sanchin%20Singh%2C%20Siya%20Gokhale%2C%20Suraksha%20Kotte%2C%20Theertha%20Satish%2C%20Vaishnave%20Mahesh%3C%2Fp%3E%0A
Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Fasset%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2019%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammad%20Raafi%20Hossain%2C%20Daniel%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%3C%2Fstrong%3E%20%242.45%20million%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2086%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-series%20B%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Investcorp%2C%20Liberty%20City%20Ventures%2C%20Fatima%20Gobi%20Ventures%2C%20Primal%20Capital%2C%20Wealthwell%20Ventures%2C%20FHS%20Capital%2C%20VN2%20Capital%2C%20local%20family%20offices%3C%2Fp%3E%0A
The specs: McLaren 600LT
Price, base: Dh914,000
Engine: 3.8-litre twin-turbo V8
Transmission: Seven-speed automatic
Power: 600hp @ 7,500rpm
Torque: 620Nm @ 5,500rpm
Fuel economy 12.2.L / 100km
