Brookfield Plaza, a shopping mall in Manhattan's Financial District. Consumer spending in the US and around the world will only rebound gradually even after pandemic restrictions are lifted. Getty Images/AFP
Brookfield Plaza, a shopping mall in Manhattan's Financial District. Consumer spending in the US and around the world will only rebound gradually even after pandemic restrictions are lifted. Getty Images/AFP
Brookfield Plaza, a shopping mall in Manhattan's Financial District. Consumer spending in the US and around the world will only rebound gradually even after pandemic restrictions are lifted. Getty Images/AFP
Brookfield Plaza, a shopping mall in Manhattan's Financial District. Consumer spending in the US and around the world will only rebound gradually even after pandemic restrictions are lifted. Getty Ima

How the pandemic will reshape US consumers' spending habits


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David Wright, 62, stood at the door of his Replay Arcade last week, trying to look at the bright side of things. The sole owner, he’s a tenant at the Mall of Georgia, which shut for a month but reopened on May 4.

“Traffic is about 10 per cent of normal, but that’s 10 per cent better than zero,” he chuckled in a phone interview from his business just outside Atlanta.

Even with the rosy assumption that the Covid-19 virus will be contained in the coming weeks, the US economy is in for a slow and painful struggle back from this devastating public health crisis.

Consumers drive 70 per cent of US gross domestic product and they’ve been dealt multiple blows. For some it’s a direct hit to their bank account. For others it’s a shot to their psyches as earners and spenders.

The Great Depression affected people their whole lives, and that could be true now for millennials

“We can’t just flip the switch,” said Claudia Sahm, director of macroeconomic policy at the Washington Centre for Equitable Growth. “Just because you can go to the store and buy things again, doesn’t mean you will.”

There will doubtlessly be cheerleading from elected officials and business leaders as restrictions are slowly lifted. Already, there’s talk of pent-up demand as consumers dream about getting out of the house for more than groceries and prescriptions.

That may be true in some areas, like healthcare services, where important but non-urgent physician visits and medical procedures were postponed. More broadly, the reality is likely to be disappointing.

For starters, more than 33 million Americans have lost their jobs in the seven weeks since major parts of the US economy shuttered to stem the outbreak. Many may end up being out of work for the long-term, outlasting unemployment benefits that will typically end after 39 weeks, and far past the federal government’s $600 weekly supplement that’s set to expire on July 31.

“There’s willingness to spend and there’s ability to spend,” said Jack Kleinhenz, chief economist for the National Federation of Retailers. “For many people, their ability to spend has been negated.”

Severe economic shocks can even scar those who hang on to their jobs but are rattled watching friends, neighbours or relatives lose their work. Economists said it’s also worth noting this is the second recession in the space of 12 years that Americans have been told is the worst since the Great Depression.

Richard Curtin, director of the University of Michigan’s Survey of Consumers, worries the cumulative effect, especially on younger generations, could compare to the devastating impact the 1930s had on the psychology of Americans.

“The Great Depression affected people their whole lives, and that could be true now for millennials,” he said.

There’s also an additional layer this time. This crash was triggered by a virus that, itself, can kill. How that will affect consumption is unclear. The early signs from economies that are already re-opening, and from surveys of consumer attitudes, don’t look promising.

Data from China, where the virus first appeared and where many restrictions have been relaxed, point to a slow recovery of consumer spending, according to a note from economists at HSBC Bank in London. And in Sweden, though bars and restaurants have remained open throughout the contagion, patrons have largely stayed away.

Polling by YouGov showed 57 per cent of Americans were “very” or “somewhat” scared they might contract the virus. Among 26 countries surveyed since April 24, the average was 62 per cent, with only Finland below 40 per cent.

“The psychological impact of risk aversion setting in cannot be understated,” HSBC’s James Pomeroy and Fabio Balboni wrote in their May 1 note. “Until people feel safe returning to places where large crowds are prevalent – such as public transport, bars, restaurants and many recreational venues – consumer spending in this part of the economy is likely to remain subdued.”

"This might take a long, long time for people to feel comfortable again

In the US, industry groups are making a big effort to help boost confidence. Groups like the National Restaurant Association are offering extensive guidelines, often in conjunction with government agencies like the Centres for Disease Control and Prevention, on how businesses should go about reopening.

At Mr Wright’s arcade in the Atlanta area mall, he’s made every effort to keep his operation safe and reassure customers. The pinball machines and other games are spaced farther apart. Staff wear masks and gloves and add their own constant cleaning efforts. But he’s resigned to a slow return of his clientele.

“This might take a long, long time for people to feel comfortable again,” he says.

Mr Curtin, who conducts monthly surveys on consumer behaviour, expects companies will have a hard time reassuring people because risks trigger an emotional response.

“However much you enjoyed flying, or going on vacation or to a restaurant, you’ll be a little more hesitant,” he said. “The cognitive system we can turn on and off almost immediately, but emotions we can’t.”

The biog

Name: Sari Al Zubaidi

Occupation: co-founder of Cafe di Rosati

Age: 42

Marital status: single

Favourite drink: drip coffee V60

Favourite destination: Bali, Indonesia 

Favourite book: 100 Years of Solitude 

The Voice of Hind Rajab

Starring: Saja Kilani, Clara Khoury, Motaz Malhees

Director: Kaouther Ben Hania

Rating: 4/5

Jebel Ali card

1.45pm: Maiden Dh75,000 1,400m

2.15pm: Handicap Dh90,000 1,400m

2.45pm: Maiden Dh75,000 1,000m

3.15pm: Handicap Dh105,000 1,200m

3.45pm: Maiden Dh75,000 1,600m

4.15pm: Handicap Dh105,000 1,600m

4.45pm: Handicap Dh80,000 1,800m

 

The National selections

1.45pm: Cosmic Glow

2.15pm: Karaginsky

2.45pm: Welcome Surprise

3.15pm: Taamol

3.45pm: Rayig

4.15pm: Chiefdom

4.45pm: California Jumbo

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The most expensive investment mistake you will ever make

When is the best time to start saving in a pension? The answer is simple – at the earliest possible moment. The first pound, euro, dollar or dirham you invest is the most valuable, as it has so much longer to grow in value. If you start in your twenties, it could be invested for 40 years or more, which means you have decades for compound interest to work its magic.

“You get growth upon growth upon growth, followed by more growth. The earlier you start the process, the more it will all roll up,” says Chris Davies, chartered financial planner at The Fry Group in Dubai.

This table shows how much you would have in your pension at age 65, depending on when you start and how much you pay in (it assumes your investments grow 7 per cent a year after charges and you have no other savings).

Age

$250 a month

$500 a month

$1,000 a month

25

$640,829

$1,281,657

$2,563,315

35

$303,219

$606,439

$1,212,877

45

$131,596

$263,191

$526,382

55

$44,351

$88,702

$177,403

 

THE SPECS

Engine: 3.9-litre twin-turbo V8

Transmission: seven-speed dual clutch

Power: 710bhp

Torque: 770Nm

Speed: 0-100km/h 2.9 seconds

Top Speed: 340km/h

Price: Dh1,000,885

On sale: now

Tonight's Chat on The National

Tonight's Chat is a series of online conversations on The National. The series features a diverse range of celebrities, politicians and business leaders from around the Arab world.

Tonight’s Chat host Ricardo Karam is a renowned author and broadcaster who has previously interviewed Bill Gates, Carlos Ghosn, Andre Agassi and the late Zaha Hadid, among others.

Intellectually curious and thought-provoking, Tonight’s Chat moves the conversation forward.

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RESULTS

 

Catchweight 63.5kg: Shakriyor Juraev (UZB) beat Bahez Khoshnaw (IRQ). Round 3 TKO (body kick)

Lightweight: Nart Abida (JOR) beat Moussa Salih (MAR). Round 1 by rear naked choke

Catchweight 79kg: Laid Zerhouni (ALG) beat Ahmed Saeb (IRQ). Round 1 TKO (punches)

Catchweight 58kg: Omar Al Hussaini (UAE) beat Mohamed Sahabdeen (SLA) Round 1 rear naked choke

Flyweight: Lina Fayyad (JOR) beat Sophia Haddouche (ALG) Round 2 TKO (ground and pound)

Catchweight 80kg: Badreddine Diani (MAR) beat Sofiane Aïssaoui (ALG) Round 2 TKO

Flyweight: Sabriye Sengul (TUR) beat Mona Ftouhi (TUN). Unanimous decision

Middleweight: Kher Khalifa Eshoushan (LIB) beat Essa Basem (JOR). Round 1 rear naked choke

Heavyweight: Mohamed Jumaa (SUD) beat Hassen Rahat (MAR). Round 1 TKO (ground and pound)

Lightweight: Abdullah Mohammad Ali Musalim (UAE beat Omar Emad (EGY). Round 1 triangle choke

Catchweight 62kg: Ali Taleb (IRQ) beat Mohamed El Mesbahi (MAR). Round 2 KO

Catchweight 88kg: Mohamad Osseili (LEB) beat Samir Zaidi (COM). Unanimous decision

RESULTS

6.30pm Al Maktoum Challenge Round-2 – Group 1 (PA) $49,000 (Dirt) 1,900m

Winner RB Frynchh Dude, Pat Cosgrave (jockey), Helal Al Alawi (trainer)

7.05pm Al Bastakiya Trial – Conditions (TB) $50,000 (D) 1,900m

Winner El Patriota, Vagner Leal, Antonio Cintra

7.40pm Zabeel Turf – Listed (TB) $88,000 (Turf) 2,000m

Winner Ya Hayati, Mickael Barzalona, Charlie Appleby

8.15pm Cape Verdi – Group 2 (TB) $163,000 (T) 1,600m

Winner Althiqa, James Doyle, Charlie Appleby

8.50pm UAE 1000 Guineas – Listed (TB) $125,000 (D) 1,600m

Winner Soft Whisper, Frankie Dettori, Saeed bin Suroor

9.25pm Handicap (TB) $68,000 (T) 1,600m

Winner Bedouin’s Story, Frankie Dettori, Saeed bin Suroor

What it means to be a conservationist

Who is Enric Sala?

Enric Sala is an expert on marine conservation and is currently the National Geographic Society's Explorer-in-Residence. His love of the sea started with his childhood in Spain, inspired by the example of the legendary diver Jacques Cousteau. He has been a university professor of Oceanography in the US, as well as working at the Spanish National Council for Scientific Research and is a member of the World Economic Forum’s Global Future Council on Biodiversity and the Bio-Economy. He has dedicated his life to protecting life in the oceans. Enric describes himself as a flexitarian who only eats meat occasionally.

What is biodiversity?

According to the United Nations Environment Programme, all life on earth – including in its forests and oceans – forms a “rich tapestry of interconnecting and interdependent forces”. Biodiversity on earth today is the product of four billion years of evolution and consists of many millions of distinct biological species. The term ‘biodiversity’ is relatively new, popularised since the 1980s and coinciding with an understanding of the growing threats to the natural world including habitat loss, pollution and climate change. The loss of biodiversity itself is dangerous because it contributes to clean, consistent water flows, food security, protection from floods and storms and a stable climate. The natural world can be an ally in combating global climate change but to do so it must be protected. Nations are working to achieve this, including setting targets to be reached by 2020 for the protection of the natural state of 17 per cent of the land and 10 per cent of the oceans. However, these are well short of what is needed, according to experts, with half the land needed to be in a natural state to help avert disaster.

The specs

Engine: 2.0-litre 4-cyl turbo

Power: 247hp at 6,500rpm

Torque: 370Nm from 1,500-3,500rpm

Transmission: 10-speed auto

Fuel consumption: 7.8L/100km

Price: from Dh94,900

On sale: now

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Profile Idealz

Company: Idealz

Founded: January 2018

Based: Dubai

Sector: E-commerce

Size: (employees): 22

Investors: Co-founders and Venture Partners (9 per cent)

Panipat

Director Ashutosh Gowariker

Produced Ashutosh Gowariker, Rohit Shelatkar, Reliance Entertainment

Cast Arjun Kapoor, Sanjay Dutt, Kriti Sanon, Mohnish Behl, Padmini Kolhapure, Zeenat Aman

Rating 3 /stars

match info

Union Berlin 0

Bayern Munich 1 (Lewandowski 40' pen, Pavard 80')

Man of the Match: Benjamin Pavard (Bayern Munich)

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%3Cp%3ECreator%3A%20Tima%20Shomali%3C%2Fp%3E%0A%3Cp%3EStarring%3A%C2%A0Tara%20Abboud%2C%C2%A0Kira%20Yaghnam%2C%20Tara%20Atalla%3C%2Fp%3E%0A%3Cp%3ERating%3A%204%2F5%3C%2Fp%3E%0A
Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

Pros%20and%20cons%20of%20BNPL
%3Cp%3E%3Cstrong%3EPros%3C%2Fstrong%3E%0D%3C%2Fp%3E%0A%3Cul%3E%0A%3Cli%3EEasy%20to%20use%20and%20require%20less%20rigorous%20credit%20checks%20than%20traditional%20credit%20options%0D%3C%2Fli%3E%0A%3Cli%3EOffers%20the%20ability%20to%20spread%20the%20cost%20of%20purchases%20over%20time%2C%20often%20interest-free%0D%3C%2Fli%3E%0A%3Cli%3EConvenient%20and%20can%20be%20integrated%20directly%20into%20the%20checkout%20process%2C%20useful%20for%20online%20shopping%0D%3C%2Fli%3E%0A%3Cli%3EHelps%20facilitate%20cash%20flow%20planning%20when%20used%20wisely%0D%3C%2Fli%3E%0A%3C%2Ful%3E%0A%3Cp%3E%3Cstrong%3ECons%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cul%3E%0A%3Cli%3EThe%20ease%20of%20making%20purchases%20can%20lead%20to%20overspending%20and%20accumulation%20of%20debt%0D%3C%2Fli%3E%0A%3Cli%3EMissing%20payments%20can%20result%20in%20hefty%20fees%20and%2C%20in%20some%20cases%2C%20high%20interest%20rates%20after%20an%20initial%20interest-free%20period%0D%3C%2Fli%3E%0A%3Cli%3EFailure%20to%20make%20payments%20can%20impact%20credit%20score%20negatively%0D%3C%2Fli%3E%0A%3Cli%3ERefunds%20can%20be%20complicated%20and%20delayed%0D%3C%2Fli%3E%0A%3C%2Ful%3E%0A%3Cp%3E%3Cem%3ECourtesy%3A%20Carol%20Glynn%3C%2Fem%3E%3C%2Fp%3E%0A
Herc's Adventures

Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5

Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5