How Emiratisation works for women at Masdar, TDIC and Emal



In Abu Dhabi, the government sector is by far the largest employer, including for female Emiratis.

At Masdar, a company under the Abu Dhabi government's strategic investment arm Mubadala, nearly 40 per cent of the staff are Emiratis. Of them, 17, or about 20 per cent, are women.

“We do not differentiate between male and female employees, and we hire based on performance,” said Maha Al Mansouri, Masdar’s director of human resources and Emiratisation.

The challenges that Emirati women face when they come into the workforce include balancing work and family life, and juggling the multiple roles they play as mother, daughter and wife, Ms Al Mansouri said.

At Masdar, women can take the benefit of an hour’s nursing time at any time of the day until a child is 18 months old, and they also have flexible work hours at Masdar. Masdar focuses on advancing renewable energy through education, research, investment and commercialisation.

Its current headquarters does not yet have a nursery for female employees, but its new office at Masdar City will. The office at the new location is expected to open at the end of next year.

The Emiratisation rate at Abu Dhabi’s Tourism Development and Investment Company (TDIC) has reached 41 per cent, of which 47 per cent are women.

Two TDIC programmes, Tamkeen Graduate Programme and Tumouh Professional Development Programme, offer opportunities to both male and female Emiratis.

“We haven’t had any challenges recruiting Emirati females,” said Budoor Al Khalidi, TDIC’s head of recruitment and employee relations. “On the contrary, we’ve been able to meet and identify some of the strongest candidates who also happen to be women.”

They go on business trips, attend construction site inspections and lead professional groups in a mixed environment, Ms Al Khalidi said.

TDIC is developing Saadiyat Island, which will house the Zayed National Museum, the Louvre Abu Dhabi, the Guggenheim Abu Dhabi Museum, the Performing Arts Centre and the Maritime Museum. It is also behind Desert Islands, a tourism project in the islands of Al Gharbia.

This year, Samar Al Mansoori became the first woman to join TDIC’s senior management team. She is the executive director of project services following her service as a director of procurement.

Abu Dhabi's aluminium smelter company Emirates Aluminium, or Emal, says the role of Emirati women is central to its growth plans as it sets into the second phase of its operations.

Several of them are set to work on the factory floor. Najeeba Al Jabri, senior manager for engineering and asset management, will work on the potline at the factory. Others who are ready to rough it out in the second phase include the senior engineer of process control Shaikha Al Shehhi, the development engineer Nadia Ahmad, the project procurement manager Nadera Abdulla Al Marzouqi and the senior project engineer Inaam Al Marzouqi.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Price, base / as tested Dh274,000 (estimate)

Engine 3.0-litre inline six-cylinder

Gearbox  Nine-speed automatic

Power 245hp @ 4,200rpm

Torque 500Nm @ 1,600rpm

Fuel economy, combined 6.4L / 100km

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A MINECRAFT MOVIE

Director: Jared Hess

Starring: Jack Black, Jennifer Coolidge, Jason Momoa

Rating: 3/5

Results

5pm: Al Maha Stables – Maiden (PA) Dh80,000 (Turf) 1,600m; Winner: Reem Baynounah, Fernando Jara (jockey), Mohamed Daggash (trainer)

5.30pm: Wathba Stallions Cup – Maiden (PA) Dh70,000 (T) 1,600m; Winner: AF Afham, Tadhg O’Shea, Ernst Oertel

6pm: Emirates Fillies Classic – Prestige (PA) Dh100,000 (T) 1,600m; Winner: Ghallieah, Sebastien Martino, Jean-Claude Pecout

6.30pm: Emirates Colts Classic – Prestige (PA) Dh100,000 (T) 1,600m; Winner: Yas Xmnsor, Saif Al Balushi, Khalifa Al Neyadi

7pm: The President’s Cup – Group 1 (PA) Dh2,500,000 (T) 2,200m; Winner: Somoud, Adrie de Vries, Jean de Roualle

7.30pm: The President’s Cup – Listed (TB) Dh380,000 (T) 1,400m; Winner: Haqeeqy, Dane O’Neill, John Hyde.

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WRESTLING HIGHLIGHTS
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LIVING IN...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

THE BIO

Age: 33

Favourite quote: “If you’re going through hell, keep going” Winston Churchill

Favourite breed of dog: All of them. I can’t possibly pick a favourite.

Favourite place in the UAE: The Stray Dogs Centre in Umm Al Quwain. It sounds predictable, but it honestly is my favourite place to spend time. Surrounded by hundreds of dogs that love you - what could possibly be better than that?

Favourite colour: All the colours that dogs come in

New Zealand 57-0 South Africa

Tries: Rieko Ioane, Nehe Milner-Skudder (2), Scott Barrett, Brodie Retallick, Ofa Tu'ungfasi, Lima Sopoaga, Codie Taylor. Conversions: Beauden Barrett (7). Penalty: Beauden Barrett

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The specs

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