All the business class seats on the Boeing 777-200s for the Boston route come with the ability to be turned into a fully lie-flat bed. Jeff Topping / The National
All the business class seats on the Boeing 777-200s for the Boston route come with the ability to be turned into a fully lie-flat bed. Jeff Topping / The National

Executive travel: Bliss en route to Boston with Emirates Airline business class



Five hours into an Emirates direct flight to Boston, Massachusetts and you'll find the decision to pay for a business class seat suddenly becomes justifiable.

After tucking into a freshly made Virgin Mary and nibbling at the cheese board placed in front of me, I headed to the bathroom, taking a peek through the curtain at the poor souls in economy. Watching the passengers trying to stretch their legs out makes the decision to splash out nearly Dh20,000 for a round-trip ticket on this 13-hour flight – as opposed to less than Dh5,000 in cattle class – seem worth it.

Because the pleasure comes with all the extra space you get.

You may still have to listen to the incessant wailing of a three-month-old child and the toilets may still resemble a Portaloo, (albeit one that stocks Paco Rabanne aftershave), but the real difference is that unlike those cooped up in coach, you get a good three feet of legroom. This means that there’s no awkward shuffling to the end of a row to let other passengers out to use the lavatory.

And the best thing is that all business class seats on the Boeing 777-200s Emirates uses on the Boston route come with the ability to be turned into a fully lie-flat bed – making all the difference for the executive flying overnight.

Just press one button on the armrest and your Jetsons-style bed whirrs down to stretch flat. And you get deluxe warm blankets, fuzzy socks and a comfortable mattress too so there’s none of the uncomfortable stickiness you get when trying to doze in coach.

Of course, as with all things on an aircraft, the experience isn’t quite as luxurious in reality as it sounds. With your feet supported on what is effectively an extended foot rest so that the rest of the seat can fold back into itself, the experience is perhaps a little more like sleeping on a high-tech camp bed or caravan bunk than one would have hoped.

But given the alternative of no sleep in economy and suffering that awkward moment when your neighbour falls asleep and leans his head on your shoulder, it’s an extravagance that leaves you feeling five times better at the end of the flight.

Q&A

What’s the seat like?

Much bigger than in economy. At 5’8” tall, I could stretch my legs out fully and still not touch the seat in front. The seat fits all of the functions into the side of the chair which joins the seat next to you, effectively screening you from your neighbour. There is a special privacy screen too which you can raise or lower at the touch of a button. And there is a massage function.

What about storage?

You can’t keep a bag under the seat in front of you so everything must be stowed in a tiny shelf in the seat which is large enough to hold spectacles and a novel but not much else. The seat pocket can hold an average sized laptop while everything else must go into overhead storage. There’s a shelf on the floor too for storing shoes so you don’t have to spend the final ten minutes of the flight fishing around under the seat in front for your sandals.

And the in flight entertainment?

As you would expect with Emirates there are literally thousands of channels of films, music and video games to explore. This is operated by an iPad-style device which pops out of the side of the seat. Annoyingly, mine wedged into the seat and no amount of yanking by the friendly cabin crew could release it. Also there is no Wi-Fi available on the Boston route – irritating if you want to work.

Anything else?

Book your complimentary chauffeur service to the airport later – especially Abu Dhabi residents. My flight left at 9.45am yet the Emirates chauffeur service insisted on picking me up in Abu Dhabi at 04.45am. Even taking the drive to Dubai into consideration and the two-hour processing time in the airport, I had an extra hour on my hands.

Top five best business class seats

1. Qatar Airways

2. Oman Air

3. Singapore Airlines

4. Cathay Pacific

5. Etihad Airways

Source: World Airline Awards 2013

lbarnard@thenational.ae

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Rashid & Rajab

Director: Mohammed Saeed Harib

Stars: Shadi Alfons,  Marwan Abdullah, Doaa Mostafa Ragab 

Two stars out of five 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

The specs

Engine: 6.2-litre supercharged V8

Power: 712hp at 6,100rpm

Torque: 881Nm at 4,800rpm

Transmission: 8-speed auto

Fuel consumption: 19.6 l/100km

Price: Dh380,000

On sale: now