ServiceMarket is tapping into a growing trend of offering home services online. Getty Images
ServiceMarket is tapping into a growing trend of offering home services online. Getty Images

UAE start-up ServiceMarket.com raises $4m in latest funding round



The UAE start-up ServiceMarket.com, an online home services marketplace, said it successfully closed a funding round, raising $4 million from venture capital firm AddVenture and Dubai-based Emaar Industries and Investments (EII).

This is the company’s fourth funding round, following its seed and angel rounds in 2013 and 2015, respectively, as well as a $3m Series A round completed in 2016. The total amount invested in the company so far is $8m.

“We have been following ServiceMarket’s traction within Dubai and they have received positive feedback from users on its ease of use, speed and convenience,” said Waleed Dhaduk, the acting chief executive of EII, an associate of Emaar Properties. “This investment makes strategic sense for EII under our technology platform, since ServiceMarket offers services that complement our ecosystem.”

ServiceMarket, which allows customers to find and book home services, served more than 150,000 customers last year alone, generating more than $30m in sales revenue. It has grown manyfold in just a few years by launching new services, partnering with service providers and adopting proprietary technology, the company said. It has so far expanded to eight cities in the region and plans to grow further in the rest of the Middle East, North African markets and beyond.

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Investors such as EII and VC funds are actively supporting start-ups in the UAE, which is among the top priorities of the Government to develop entrepreneurship. EII’s investment is also in trend with traditional brick-and-mortar players in property, home improvement and consumer goods investing in technology start-ups that operate in the same space. Some examples are Ikea’s acquisition of TaskRabbit in the United States and Walmart partnering with Handy.com to offer assembly services to its customers.

“The size of the home services market in the GCC region is around $20 billion to $30bn annually, and less than 1 per cent of these services are found and booked online,” said ServiceMarket’s founder Bana Shomali.

“Compare that to travel, hotels, flights and entertainment, where 50 to 80 per cent of these services are bought online in developed markets. "ServiceMarket’s ambition is to deliver home services online to consumers in the region," she said.

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Burnley 0

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Raheem Sterling 35', 49'

Ferran Torres 65'

 

 

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Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal

Stars: Basel Adra, Yuval Abraham

Rating: 3.5/5

The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind
UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Real estate tokenisation project

Dubai launched the pilot phase of its real estate tokenisation project last month.

The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.

Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

In numbers: PKK’s money network in Europe

Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010

Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille

Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

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Fuel economy, combined: 7.0L / 100km