The Middle East's e-commerce sector, which is growing at the fastest pace globally with online sales expected to double to $48.8 billion (Dh179.3bn) by 2021, is to expand thanks to a rise in grocery spending.
This expenditure offers a new segment of expansion for e-commerce players, as shoppers' demand for convenience prompts the growth of other consumer sectors and delivery services, according to a report by Fitch Solutions Macro Research, a unit of Fitch Group.
The UAE will be one of the leading players, with e-commerce spending in the country increasing 170 per cent to $27.1bn in 2022, from $9.7bn in 2017.
"Rising incomes will support consumer demand for higher quality food as they move up the price point to purchase more premium food varieties as well as organic food, which tend to be priced higher," said the report.
Consumers are likely to pay for convenience services related to their food purchases, which “includes being receptive to convenience store formats, meal deliveries and online grocery delivery.”
With many young and affluent customers, deep internet penetration and advanced networks for logistics, the Middle East’s e-commerce sector is growing faster than anywhere else in the world.
As of March this year, internet penetration in the region was 64.5 per cent, higher than the global average of 54.5 per cent, according to data by Statista.
Mergers and acquisitions in the sector have also picked up pace in the past year after Amazon acquired Souq.com for $650m in 2017.
Noon.com, the $1 billion joint venture between UAE businessman Mohamed Alabbar and Saudi Arabia's Public Investment Fund, signed an agreement with eBay in June that will enable its customers to purchase products listed online in the United States and other
countries.
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This Noon initiative is similar to those by other global e-commerce companies such as Amazon, which acquired Whole Foods in June last year for $13.7bn, and Alibaba, which launched its own grocery platform Hema in 2016.
“Noon.com’s expansion into the grocery sector aims to target one of the highest consumer spending segments in the UAE. This expansion into grocery helps to target a different consumer base and appeal to consumer’s needs throughout the day,” said the Fitch report.
But Noon is relatively late to the game in the region. Its competitor e-commerce platforms and grocery majors have been rolling out their online grocery delivery services in recent years.
“Noon.com’s biggest competitor Souq.com has been offering online grocery delivery since 2016, under the brand name of Souq Superstore. While Carrefour, which operates in the Middle East under a franchise partnership with Majid Al Futtaim, already offers online grocery delivery services,” said the Fitch report.
Another dominant grocery player, the Lulu Group, has citywide storage locations and transportation to make door-to-door deliveries. The company will also be strengthening its omnichannel strategy on this front by expanding into pick-up services.
Spinneys, which plans to open 18 more stores in the UAE by 2020, is also looking to launch an online platform in the coming years.
At a glance
Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.
Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year
Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month
Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30
Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse
Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth
Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances
Roll of honour 2019-2020
Dubai Rugby Sevens
Winners: Dubai Hurricanes
Runners up: Bahrain
West Asia Premiership
Winners: Bahrain
Runners up: UAE Premiership
UAE Premiership
Winners: Dubai Exiles
Runners up: Dubai Hurricanes
UAE Division One
Winners: Abu Dhabi Saracens
Runners up: Dubai Hurricanes II
UAE Division Two
Winners: Barrelhouse
Runners up: RAK Rugby
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
MATCH INFO
Fixture: Ukraine v Portugal, Monday, 10.45pm (UAE)
TV: BeIN Sports
The rules on fostering in the UAE
A foster couple or family must:
- be Muslim, Emirati and be residing in the UAE
- not be younger than 25 years old
- not have been convicted of offences or crimes involving moral turpitude
- be free of infectious diseases or psychological and mental disorders
- have the ability to support its members and the foster child financially
- undertake to treat and raise the child in a proper manner and take care of his or her health and well-being
- A single, divorced or widowed Muslim Emirati female, residing in the UAE may apply to foster a child if she is at least 30 years old and able to support the child financially
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”