Majid Al Futtaim is using artificial intelligence (AI) and other advanced technologies to process customer orders quickly at its stores . Image courtesy of Majid Al Futtaim Retail
Majid Al Futtaim is using artificial intelligence (AI) and other advanced technologies to process customer orders quickly at its stores . Image courtesy of Majid Al Futtaim Retail
Majid Al Futtaim is using artificial intelligence (AI) and other advanced technologies to process customer orders quickly at its stores . Image courtesy of Majid Al Futtaim Retail
Majid Al Futtaim is using artificial intelligence (AI) and other advanced technologies to process customer orders quickly at its stores . Image courtesy of Majid Al Futtaim Retail

Majid Al Futtaim group rolls out AI enabled system to process sales orders faster


Fareed Rahman
  • English
  • Arabic

Majid Al Futtaim, the Middle East’s largest mall operator, is using artificial intelligence (AI) and other advanced technologies to process customer orders quickly as it aims to boost sales.

The company this week rolled out a new automated Micro Fulfillment Centre at its Carrefour store in Ibn Battuta Mall that is expected to slash the time required to process the online orders by half, Majid Al Futtaim said in a statement on Thursday.

The company is planning to start a similar system in other stores in the first half of this year.

Online sales have increased in the wake of the coronavirus pandemic related movement restrictions.

“In partnership with Takeoff, the automated technologies will help us fulfil customers’ orders faster, while minimising human errors, and utilising our colleagues’ skills to better serve our customers,” Hani Weiss, chief executive of Majid Al Futtaim Retail, said.

The new automated facility was inaugurated by Omar Sultan Al Olama, minister of state for artificial intelligence, digital economy and remote work applications along with other top executives from the company, according to the statement.

“Communities served by Carrefour Ibn Battuta will find it more convenient to order online as a result of the newly implemented technology," the company said.

A dedicated inventory placement machine uses AI to allocate storage space for stock depending on each item’s popularity, drastically improving stock availability for orders, according to the company.

“This guarantees up to 200 accurate orders are sent out every hour to get products to customers in nearby communities on-time and in perfect condition.”

Carrefour has recorded 220 per cent surge in online orders in 2020 amid the coronavirus pandemic.

Majid Al Futtaim operates over 350 Carrefour stores in 17 countries, serving more than 750,000 customers daily.

The company's full year 2020 earnings fell 19 per cent as movement restrictions to stem the spread of Covid-19 affected revenue of the group's divisions.

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Sheikh Dhiyab bin Isa (ruled 1761-1793) Built Qasr Al Hosn as a watchtower to guard over the only freshwater well on Abu Dhabi island.

Sheikh Shakhbut bin Dhiyab (ruled 1793-1816) Expanded the tower into a small fort and transferred his ruling place of residence from Liwa Oasis to the fort on the island.

Sheikh Tahnoon bin Shakhbut (ruled 1818-1833) Expanded Qasr Al Hosn further as Abu Dhabi grew from a small village of palm huts to a town of more than 5,000 inhabitants.

Sheikh Khalifa bin Shakhbut (ruled 1833-1845) Repaired and fortified the fort.

Sheikh Saeed bin Tahnoon (ruled 1845-1855) Turned Qasr Al Hosn into a strong two-storied structure.

Sheikh Zayed bin Khalifa (ruled 1855-1909) Expanded Qasr Al Hosn further to reflect the emirate's increasing prominence.

Sheikh Shakhbut bin Sultan (ruled 1928-1966) Renovated and enlarged Qasr Al Hosn, adding a decorative arch and two new villas.

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