Illycaffe, one of Italy’s largest coffee roasters, is changing its strategy to focus on boosting retail sales as it expands in the US.
The company, best known for premium coffee sold mainly in hotels, restaurants and cafes, will target consumers at home as the pandemic locked down cities from New York to Los Angeles, according to Chairman Andrea Illy.
The Trieste-based firm has already changed its strategy, boosting at-home sales to 50 per cent of the total, up from 40 per cent before the coronavirus hit.
Illy is looking to expand in the US after selling a minority stake to private equity group Rhone Capital, opening up capital for the family-owned roaster for the first time since 1933. The company is going through a generational change, with shares and voting rights being passed on to the fourth generation of the Illy family.
“It’s not so much about equity as it’s about strategy ... and we consider Rhone a strategic partner,” Mr Illy said.
“We really hope to fully benefit from their network of relations and expertise in the US market to accelerate growth.”
The company intends to grow in the US by investing more in digital marketing and tapping its partnership with online retailer Amazon.com.
The company is also looking at increasing its portfolio and the number of retail points where its coffee is sold. That’s all on top of the traditional subscription services Illy already offers through its own e-commerce channels.
Most of the growth will happen organically, Mr Illy said. While he said he doesn’t currently see opportunity to expand via acquisitions, he doesn’t rule it out either as its new American partners may open doors to fresh opportunities.
He declined to comment on the exact size of the stake but said it wasn’t “far off” the level of about 20 per cent reported by Italian newspapers.
“I don’t see at the moment, but I may be underestimating some opportunities that I don’t know of,” he said.
“This will be part of the possible synergies and benefits of having an American partner like Rhone. It might open up some opportunities we don’t see at the moment.”
Company Profile:
Name: The Protein Bakeshop
Date of start: 2013
Founders: Rashi Chowdhary and Saad Umerani
Based: Dubai
Size, number of employees: 12
Funding/investors: $400,000 (2018)
Global state-owned investor ranking by size
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How the bonus system works
The two riders are among several riders in the UAE to receive the top payment of £10,000 under the Thank You Fund of £16 million (Dh80m), which was announced in conjunction with Deliveroo's £8 billion (Dh40bn) stock market listing earlier this year.
The £10,000 (Dh50,000) payment is made to those riders who have completed the highest number of orders in each market.
There are also riders who will receive payments of £1,000 (Dh5,000) and £500 (Dh2,500).
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Date started: December 2015
Founders: Kerem Kuyucu and Cagatay Ozcan
Sector: Technology and home services
Based: Jumeirah Lake Towers, Dubai
Size: 55 employees and 100,000 cleaning requests a month
Funding: The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups.
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Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
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