Lincolnshire-based Jones Food Company, which operates Europe’s largest vertical farm, wants to expand its concept to the Emirates. Courtesy James Deavin/Jones Food Company
Lincolnshire-based Jones Food Company, which operates Europe’s largest vertical farm, wants to expand its concept to the Emirates. Courtesy James Deavin/Jones Food Company
Lincolnshire-based Jones Food Company, which operates Europe’s largest vertical farm, wants to expand its concept to the Emirates. Courtesy James Deavin/Jones Food Company
Lincolnshire-based Jones Food Company, which operates Europe’s largest vertical farm, wants to expand its concept to the Emirates. Courtesy James Deavin/Jones Food Company

How two British companies are battling it out for a share of UAE’s $1m FoodTech prize


Alice Haine
  • English
  • Arabic

While the coronavirus pandemic has flagged up the world’s reliance on globalisation and international travel, it also highlighted something far more crucial – the importance of food security.

A global race is underway to address this issue and the UAE has thrown down a challenge to all-comers to come up with answers. Two British companies are now in the running to win a share of a $1 million prize from the UAE FoodTech Challenge, a competition that aims to find agritech solutions to the food security issues that plague the globe.

Lincolnshire-based Jones Food Company (JFC), which operates Europe’s largest vertical farm, while London’s SafetyNet Technologies, which has developed an LED-equipped netting system to help fishermen avoid snaring certain species with their catch, are among 12 finalists competing for the prize on November 17 and 18. More than 435 entrants from 68 countries entered the contest.

Pioneers of the technological revolution in farming believe that bringing agriculture indoors allows a number of advances including control of the environment. In countries where the climate may not be conducive to growing this means a supply of fresh produce all year, regardless of the outdoor conditions.

Jones Food Company, which has 4,000 square metres of growing space, can produce up to to 100 tonnes of herbs and leafy greens a year. Courtesy James Deavin/Jones Food Company
Jones Food Company, which has 4,000 square metres of growing space, can produce up to to 100 tonnes of herbs and leafy greens a year. Courtesy James Deavin/Jones Food Company

Since the facility is completely self-contained, there is no need for pesticide or herbicide, with produce grown using hydroponic technology, without soil and with 95 per cent less water used than in traditional farming – ideal for the UAE.

“What we saw in the UAE is a combination of factors which made domestic farming for certain produce quite tricky – the climate, the lack of stable arable land, and the kind of high urban levels, with the populations concentrated in urban areas,” said Will Parry of Jones Food Company on the decision to enter the FoodTech Challenge.

“We see vertical farming as a prime solution to these issues where you can supply super-fresh produce within a few days to a growing urban population. So we saw the UAE as the perfect partner for us, but we didn't have any boots on the ground there and this competition is a great way to learn about the market and … build relationships in order to help us launch into the country.”

Increasing the UAE's self-sufficiency, indigenous food production capabilities and reducing food waste are key priorities for the country's government, which unveiled its food security strategy in 2018. It aims to produce 60 per cent more food by 2051 and halve the amount of food wasted each year by 2030.

The Pisces device, produced by SafetyNet Technologies, helps fishermen avoid snaring certain species with their catch. Courtesy SafetyNet Technologies
The Pisces device, produced by SafetyNet Technologies, helps fishermen avoid snaring certain species with their catch. Courtesy SafetyNet Technologies

Like many desert nations, the UAE has limited access to fresh water and only 1 per cent of its land is arable, meaning the country faces significant hurdles in producing food to sustain its rapidly expanding population.

With the UAE importing between 80 to 90 per cent of its food, according to the FoodTech Challenge, and the country’s average temperate expected to increase by 2.5 Celsius by 2050, food production faces a number of difficulties.

"When we launched the challenge over a year ago, we could never have anticipated the situation we find ourselves in today," said Mariam Almheiri, minister of state for food and water security, which is hosting the competition with Abu Dhabi company Tamkeen.

The Covid-19 pandemic and its impact on global food chains has reiterated the need for us to reduce our reliance on food imports and to find new ways of producing food.

"The Covid-19 pandemic and its impact on global food chains has reiterated the need for us to reduce our reliance on food imports and to find new ways of producing food, with technology-enabled home farming being one particular area of promise."

SafetyNet Technologies, another UK finalist, said the UAE’s mission aligns with its own bid to create technology that can help a growing global population that’s dependent on fish as a primary source of protein.

“The UAE is a really large market and they eat double the average of the global consumption of fish, so it's quite a high fish-consuming country,” said Nadia Laabs, co-founder and chief operating officer at the company.

“Their fisheries sector has been growing year on year. I think this is one area where we would like to be able to help them harvest the ocean sustainably and responsibly feed the growing population.”

Not yet active in the UAE, JFC is a UK-grown business that started operations in 2016 when founder James Lloyd-Jones saw a television programme about vertical farming.

After carrying out some research, Mr Lloyd-Jones concluded that in order for the venture to work, he had to build the biggest farm he could, which he did in Scunthorpe, Lincolnshire.

Because JFC is completely self-contained, there is no need for pesticide or herbicide, with produce grown using hydroponic technology, without soil and with 95 per cent less water used than in traditional farming. Courtesy James Deavin/Jones Food Company
Because JFC is completely self-contained, there is no need for pesticide or herbicide, with produce grown using hydroponic technology, without soil and with 95 per cent less water used than in traditional farming. Courtesy James Deavin/Jones Food Company

Today, the farm is the largest in Europe with 4,000 square metres of growing space, the equivalent of 26 tennis courts, which is capable of growing between 50 to 100 tonnes of herbs and leafy greens a year.

“What you have is an extremely land-efficient, resource-efficient, indoor environment that can control the growing conditions with absolute precision in order to create the best product possible,” said Mr Parry.

He said JFC’s concept would help the UAE reduce its reliance on international imports because the farm can grow at scale and at volume, which would drastically reduce food miles.

Like British consumers, UAE shoppers increasingly like to buy food that has not travelled a long way and with the pandemic disrupting supply chains “in a way we’ve never seen before”, the need for vertical farming has never been more obvious, said Mr Parry.

While the UAE already has a handful of vertical farms in operation, Mr Parry says JFC has an advantage as it can build large farms that measure up to 10,000 square metres.

“Scale is a key part in terms of fulfilling large retail contracts and serving significant chunks of the population,” he said.

The company, which plans to open a second UK facility next year in an undisclosed location, also has the muscle of British online supermarket Ocado, which last year became the lead investor in JFC, taking the total the company has raised so far to around £10 million.

“They really are the leader on grocery automation, logistics, engineering and construction and we have that muscle behind us," said Mr Parry. "There really are no other vertical farm builders that bring all that to the table.”

If JFC won the contest, Mr Parry said the company would use the money to help start up its UAE arm, with Abu Dhabi a good fit initially and the focus set to be on leafy greens such as kale, pak choi and lettuce as well as herbs.

The co-founders of SafetyNet Technolgoies Nadia Laabs (left), Dan Watson (centre) and Aran Dasan (right). Mr Watson came up with the concept for the company while studying design engineering at Glasgow University. Courtesy SafetyNet Technologies
The co-founders of SafetyNet Technolgoies Nadia Laabs (left), Dan Watson (centre) and Aran Dasan (right). Mr Watson came up with the concept for the company while studying design engineering at Glasgow University. Courtesy SafetyNet Technologies

For SafetyNet Technologies, a company started in 2011 by Dan Watson, the journey to the UAE has taken a little longer.

Mr Watson was studying design engineering at Glasgow University when he was asked to design a solution for a recurrent global issue. After reading about Norwegian fishermen being fined for discarding fish they didn’t want from their catch, he came across scientific papers from the 1970s where scientists noticed interesting behavioural responses from fish to light.

He contacted scientists that were looking at light as a bycatch mitigation – a technique used to reduce the catch of non-target species – and started developing tools for that.

“The initial prototype was a hardware that would fit into the nets and was literally a ring that lit up,” said Ms Laabs.

Today that device has evolved into Pisces, a product designed with UK fisheries that uses different frequency, intensity and polarisation of light to attract or repel species of fish, depending on what fishermen want to catch.

“Right now about one in 10 fish that are caught are actually the wrong fish,” said Ms Laabs. “They could either be juvenile, an endangered species or just non-market species that can’t be sold easily.”

With stricter fishing regulations in the EU, the US and elsewhere, Ms Laabs said fishermen must now land all the fish they catch rather than throw them overboard.

“So this leads to over 9 million tonnes of fish being discarded each year that are currently caught wrongly," she said.

Using a precision fishing product that only catches the desired species reduces waste, as applying light technology can reduce the bycatch by up to 90 per cent.

Pak Paiso, an artisanal fisherman in Muncar, Indonesia, with the Pisces device. Courtesy SafetyNet Technologies
Pak Paiso, an artisanal fisherman in Muncar, Indonesia, with the Pisces device. Courtesy SafetyNet Technologies

Like JFC, SafetyNet has not entered the UAE market but is operating in the UK, across parts of the EU, South America and Southeast Asia.

The company, which raised £1.1m last year from three investment organisations, rolled out the Pisces product in March at the start of the global Covid-19 pandemic.

However, within days SafetyNet was forced to send its 10 London employees to work from home during the lockdown, even furloughing some staff over the summer.

"Given that the sales weren't turning out as we'd hoped and given the market downturn, furlough was one of the options we agreed on as a company for cost saving," said Ms Laabs.

SafetyNet, which sells hardware kits to major supermarkets and fisheries, initially projected sales of 100 units by the end of the year, but so far the tally is four.

The company operates on a service model, as it regularly configures the device depending on what the fisheries want to catch.

Both SatefyNet and JFC will pitch their solutions during a two-day online final ceremony on November 17 and 18, with four winners sharing the prize fund and receiving a place with a UAE-run accelerator programme to help them bring their companies to the UAE market.

For SafetyNet this offers the chance to test its technology on fish native to the UAE, such as Spanish mackerel, emperors and groupers.

"We’d like to perform some of our trials there to see how effective they can be for those markets and then hopefully be able to supply the relevant fisheries as well," said Ms Laabs.

COMPANY%20PROFILE
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Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

Bharat

Director: Ali Abbas Zafar

Starring: Salman Khan, Katrina Kaif, Sunil Grover

Rating: 2.5 out of 5 stars

Ziina users can donate to relief efforts in Beirut

Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”

ESSENTIALS

The flights

Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.

The hotels

Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.

The tours

A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages. 

You may remember …

Robbie Keane (Atletico de Kolkata) The Irish striker is, along with his former Spurs teammate Dimitar Berbatov, the headline figure in this season’s ISL, having joined defending champions ATK. His grand entrance after arrival from Major League Soccer in the US will be delayed by three games, though, due to a knee injury.

Dimitar Berbatov (Kerala Blasters) Word has it that Rene Meulensteen, the Kerala manager, plans to deploy his Bulgarian star in central midfield. The idea of Berbatov as an all-action, box-to-box midfielder, might jar with Spurs and Manchester United supporters, who more likely recall an always-languid, often-lazy striker.

Wes Brown (Kerala Blasters) Revived his playing career last season to help out at Blackburn Rovers, where he was also a coach. Since then, the 23-cap England centre back, who is now 38, has been reunited with the former Manchester United assistant coach Meulensteen, after signing for Kerala.

Andre Bikey (Jamshedpur) The Cameroonian defender is onto the 17th club of a career has taken him to Spain, Portugal, Russia, the UK, Greece, and now India. He is still only 32, so there is plenty of time to add to that tally, too. Scored goals against Liverpool and Chelsea during his time with Reading in England.

Emiliano Alfaro (Pune City) The Uruguayan striker has played for Liverpool – the Montevideo one, rather than the better-known side in England – and Lazio in Italy. He was prolific for a season at Al Wasl in the Arabian Gulf League in 2012/13. He returned for one season with Fujairah, whom he left to join Pune.

Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
WHAT IS A BLACK HOLE?

1. Black holes are objects whose gravity is so strong not even light can escape their pull

2. They can be created when massive stars collapse under their own weight

3. Large black holes can also be formed when smaller ones collide and merge

4. The biggest black holes lurk at the centre of many galaxies, including our own

5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed

RESULT

Los Angeles Galaxy 2 Manchester United 5

Galaxy: Dos Santos (79', 88')
United: Rashford (2', 20'), Fellaini (26'), Mkhitaryan (67'), Martial (72')

UAE currency: the story behind the money in your pockets
Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
yallacompare profile

Date of launch: 2014

Founder: Jon Richards, founder and chief executive; Samer Chebab, co-founder and chief operating officer, and Jonathan Rawlings, co-founder and chief financial officer

Based: Media City, Dubai 

Sector: Financial services

Size: 120 employees

Investors: 2014: $500,000 in a seed round led by Mulverhill Associates; 2015: $3m in Series A funding led by STC Ventures (managed by Iris Capital), Wamda and Dubai Silicon Oasis Authority; 2019: $8m in Series B funding with the same investors as Series A along with Precinct Partners, Saned and Argo Ventures (the VC arm of multinational insurer Argo Group)

Our legal consultants

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

GOLF’S RAHMBO

- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Small%20Things%20Like%20These
%3Cp%3EDirector%3A%20Tim%20Mielants%3Cbr%3ECast%3A%20Cillian%20Murphy%2C%20Emily%20Watson%2C%20Eileen%20Walsh%3Cbr%3ERating%3A%204%2F5%3C%2Fp%3E%0A
Afghanistan fixtures
  • v Australia, today
  • v Sri Lanka, Tuesday
  • v New Zealand, Saturday,
  • v South Africa, June 15
  • v England, June 18
  • v India, June 22
  • v Bangladesh, June 24
  • v Pakistan, June 29
  • v West Indies, July 4
The biog

Place of birth: Kalba

Family: Mother of eight children and has 10 grandchildren

Favourite traditional dish: Al Harees, a slow cooked porridge-like dish made from boiled cracked or coarsely ground wheat mixed with meat or chicken

Favourite book: My early life by Sheikh Dr Sultan bin Muhammad Al Qasimi, the Ruler of Sharjah

Favourite quote: By Sheikh Zayed, the UAE's Founding Father, “Those who have no past will have no present or future.”

The team

Videographer: Jear Velasquez 

Photography: Romeo Perez 

Fashion director: Sarah Maisey 

Make-up: Gulum Erzincan at Art Factory 

Models: Meti and Clinton at MMG 

Video assistant: Zanong Maget 

Social media: Fatima Al Mahmoud