Yusuff Ali, chairman of Lulu Group, said the IPO will not have any impact on its pricing model. Victor Besa / The National
Yusuff Ali, chairman of Lulu Group, said the IPO will not have any impact on its pricing model. Victor Besa / The National
Yusuff Ali, chairman of Lulu Group, said the IPO will not have any impact on its pricing model. Victor Besa / The National
Yusuff Ali, chairman of Lulu Group, said the IPO will not have any impact on its pricing model. Victor Besa / The National

Lulu targets 10% revenue boost in 2024 as ADX flotation looms


Fareed Rahman
  • English
  • Arabic

UAE retail giant Lulu Group expects up to 10 per cent revenue growth this year with plans to open new stores in the Gulf region as it moves forward with its initial public offering on the Abu Dhabi Securities Exchange.

This week, Lulu Group revealed plans to list 25 per cent of its share capital on the Abu Dhabi bourse amid the continued economic momentum and listing boom in the Emirates.

The hypermarkets operator plans to float 2,582,226,338 shares with a nominal value of Dh0.051 ($0.014) each, it said on Monday. All shares offered through the public float are being sold by the company’s sole shareholder, Lulu International Holdings.

The company projects 8 to 10 per cent annual growth in revenue for this year, as it continues to grow its business, its chief financial officer Prasad KK told The National.

“The UAE is our main market and KSA [Kingdom of Saudi Arabia] is our growth market. We are growing across the two markets,” he said.

The company's revenue in the first half of this year rose 5.6 per cent to $3.9 billion, after it reported a 5.6 per cent annual increase in revenue last year to $7.3 billion.

The UAE accounts for 36 per cent of its total revenue, followed by Saudi Arabia at 19 per cent and Oman at 17 per cent, he added.

The company did not announce the price range or how much it plans to raise through the IPO but its chief executive Saifee Rupawala said there has been an “immense response” for the IPO from international as well as regional and local investors.

The subscription period for the public float will open on October 28 and will end on November 5 for retail, institutional and senior executive tranches.

The final offer price will be determined through a book-building process and Lulu Group expects its shares to begin trading on the ADX “on or around” November 14, according to a previous statement from Lulu.

A Lulu Hypermarket in Abu Dhabi. Khushnum Bhandari / The National
A Lulu Hypermarket in Abu Dhabi. Khushnum Bhandari / The National

The Abu Dhabi-based company, which had 240 stores as of August, plans to open an additional eight this year in the UAE, Saudi Arabia and Oman. It has opened 13 stores in the Emirates so far this year and aims to add about 19 outlets in 2025, mainly in the UAE and Saudi Arabia.

“We have got a lot of opportunity to expand, especially in Saudi Arabia and the UAE,” Ashraf Ali, executive director of Lulu Group, told media in Abu Dhabi on Tuesday.

“Saudi Arabia is the biggest market … so we have got a big room to develop there. We are only present in 14 cities. We have identified 33 cities to develop in Saudi Arabia even in the interior pockets and clusters and secondary cities.”

Saudi Arabia is diversifying its economy away from oil as part of its Vision 2030 programme and is focusing on attracting more foreign investment into the kingdom in sectors including retail, tourism, technology and property.

“When you look into the UAE perspective, there is a lot of development … a lot of migration is happening. We are already working with all our real estate developers that will expand our portfolio,” Mr Ali said.

No impact on prices

MA Yusuff Ali, chairman of Lulu, said the IPO will not have any impact on its retail pricing model and the group will continue to maintain competitive rates across it outlets.

The priority is the availability of products and “we want to bring the competitive price in good quality. Now we are doing that, so we hope that this will continue”, he said during the media briefing.

Lulu sources food products from 90 countries and will continue to “support our consumers” with an uninterrupted supply of goods, the chairman added.

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Company profile

Company: Rent Your Wardrobe 

Date started: May 2021 

Founder: Mamta Arora 

Based: Dubai 

Sector: Clothes rental subscription 

Stage: Bootstrapped, self-funded 

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%3Cp%3E%3Cstrong%3EDeveloper%3A%3C%2Fstrong%3E%20Sucker%20Punch%20Productions%3Cbr%3E%3Cstrong%3EPublisher%3A%3C%2Fstrong%3E%20Sony%20Computer%20Entertainment%3Cbr%3E%3Cstrong%3EConsole%3A%3C%2Fstrong%3E%20PlayStation%202%20to%205%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%205%2F5%3C%2Fp%3E%0A
Joy%20Ride%20
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ETFs explained

Exhchange traded funds are bought and sold like shares, but operate as index-tracking funds, passively following their chosen indices, such as the S&P 500, FTSE 100 and the FTSE All World, plus a vast range of smaller exchanges and commodities, such as gold, silver, copper sugar, coffee and oil.

ETFs have zero upfront fees and annual charges as low as 0.07 per cent a year, which means you get to keep more of your returns, as actively managed funds can charge as much as 1.5 per cent a year.

There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.

Company profile

Name: Fruitful Day

Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie

Based: Dubai, UAE

Founded: 2015

Number of employees: 30

Sector: F&B

Funding so far: Dh3 million

Future funding plans: None at present

Future markets: Saudi Arabia, potentially Kuwait and other GCC countries

COMPANY PROFILE
Company name: BorrowMe (BorrowMe.com)

Date started: August 2021

Founder: Nour Sabri

Based: Dubai, UAE

Sector: E-commerce / Marketplace

Size: Two employees

Funding stage: Seed investment

Initial investment: $200,000

Investors: Amr Manaa (director, PwC Middle East) 

MATCH INFO

Uefa Champions League quarter-final, second leg (first-leg score)

Porto (0) v Liverpool (2), Wednesday, 11pm UAE

Match is on BeIN Sports

Company%C2%A0profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3ELeap%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EMarch%202021%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Ziad%20Toqan%20and%20Jamil%20Khammu%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3EPre-seed%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%3A%3C%2Fstrong%3E%20Undisclosed%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3ESeven%3C%2Fp%3E%0A
SPECS

Engine: Two-litre four-cylinder turbo
Power: 235hp
Torque: 350Nm
Transmission: Nine-speed automatic
Price: From Dh167,500 ($45,000)
On sale: Now

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

COMPANY%20PROFILE
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UAE currency: the story behind the money in your pockets
COMPANY PROFILE

Company name: Blah

Started: 2018

Founder: Aliyah Al Abbar and Hend Al Marri

Based: Dubai

Industry: Technology and talent management

Initial investment: Dh20,000

Investors: Self-funded

Total customers: 40

While you're here
UAE currency: the story behind the money in your pockets
Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Banned items
Dubai Police has also issued a list of banned items at the ground on Sunday. These include:
  • Drones
  • Animals
  • Fireworks/ flares
  • Radios or power banks
  • Laser pointers
  • Glass
  • Selfie sticks/ umbrellas
  • Sharp objects
  • Political flags or banners
  • Bikes, skateboards or scooters
Company profile

Company: Eighty6 

Date started: October 2021 

Founders: Abdul Kader Saadi and Anwar Nusseibeh 

Based: Dubai, UAE 

Sector: Hospitality 

Size: 25 employees 

Funding stage: Pre-series A 

Investment: $1 million 

Investors: Seed funding, angel investors  

THE BIO

Family: I have three siblings, one older brother (age 25) and two younger sisters, 20 and 13 

Favourite book: Asking for my favourite book has to be one of the hardest questions. However a current favourite would be Sidewalk by Mitchell Duneier

Favourite place to travel to: Any walkable city. I also love nature and wildlife 

What do you love eating or cooking: I’m constantly in the kitchen. Ever since I changed the way I eat I enjoy choosing and creating what goes into my body. However, nothing can top home cooked food from my parents. 

Favorite place to go in the UAE: A quiet beach.

Red flags
  • Promises of high, fixed or 'guaranteed' returns.
  • Unregulated structured products or complex investments often used to bypass traditional safeguards.
  • Lack of clear information, vague language, no access to audited financials.
  • Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
  • Hard-selling tactics - creating urgency, offering 'exclusive' deals.

Courtesy: Carol Glynn, founder of Conscious Finance Coaching

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

Updated: April 16, 2025, 9:10 AM`