A new model of Toto's flush toilet bowl. The Japanese company said washlet sales in the US jumped 18 per cent in the first quarter of 2022 from the prior year period. Bloomberg
A new model of Toto's flush toilet bowl. The Japanese company said washlet sales in the US jumped 18 per cent in the first quarter of 2022 from the prior year period. Bloomberg
A new model of Toto's flush toilet bowl. The Japanese company said washlet sales in the US jumped 18 per cent in the first quarter of 2022 from the prior year period. Bloomberg
A new model of Toto's flush toilet bowl. The Japanese company said washlet sales in the US jumped 18 per cent in the first quarter of 2022 from the prior year period. Bloomberg

Hi-tech toilet maker Toto expects higher US sales after Covid ‘paper panic’


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Luxurious toilets complete with heated seats and cleansing jets of water are so common in Japan they’ve become almost synonymous with its culture. They’re now taking off in the US — thanks in no small part to pandemic-induced shortages of toilet paper.

Japan’s largest toilet maker Toto, which introduced the Washlet in 1980 as a hi-tech version of the bidet, said sales of the device more than doubled in the first quarter of 2020 from a year earlier, and jumped 18 per cent in the first quarter of 2022 from the prior year. The outlook for further growth is bright, despite the “toilet paper panic” being over, company executive Shinya Tamura said in an interview.

“Although Washlet sales in the US have grown significantly, they are still far behind the penetration rate in Japan,” said Mr Tamura, who is the managing executive officer in charge of Toto’s housing equipment business in North America and Europe. “I still see a great room for growth in the US.”

Toto originally introduced the electronic Washlet for hospital patients with haemorrhoids. According to the Japan Sanitary Equipment Industry Association, more than 80 per cent of Japanese households now contain such a toilet and such devices are now ubiquitous in hotels, restaurants, department stores and even public restrooms.

Their appeal is also growing internationally. The company reported first quarter overseas sales of 39 billion yen ($278 million) across their product lines, an 8 per cent increase from the same period a year earlier. Mainland China accounted for 43 per cent of sales, followed by the US on 32 per cent.

Toto started exporting the Washlet to the US in the 1980s and spent decades familiarising American consumers with the product and developing networks. The sales growth during the pandemic was “a situation where the seeds sown for decades are finally flowering,” said Nariko Yamashita, who worked as part of the marketing team in the US during the pandemic.

In 2017, Amazon featured the Washlet in its Thanksgiving gift ranking, which Mr Tamura said “paved the way for the sales boom when the pandemic hit.”

The product “flew off the shelves” in the US in 2020 as “kitchen paper, tissues, and toilet paper completely disappeared from supermarkets,” Mr Tamura said, adding that social media commentary about the benefits of bidets helped drive demand.

In addition to the US, Mr Tamura sees potential in Taiwan, Vietnam, and other South-east Asian nations. Sales in China, however, are “quite sluggish” amid continuing Covid-19 lockdowns and government efforts to suppress real-estate prices. “But this just means that the market scale has grown big enough to be sensitive to and easily affected by the economy,” he said.

Yoshihiro Nakagawa, an analyst at Mizuho said the Washlet boom in North America is likely to continue as long as the company can successfully create a strong brand image to counter similar products with cheaper prices.

Bundesliga fixtures

Saturday, May 16 (kick-offs UAE time)

Borussia Dortmund v Schalke (4.30pm) 

RB Leipzig v Freiburg (4.30pm) 

Hoffenheim v Hertha Berlin (4.30pm) 

Fortuna Dusseldorf v Paderborn  (4.30pm) 

Augsburg v Wolfsburg (4.30pm) 

Eintracht Frankfurt v Borussia Monchengladbach (7.30pm)

Sunday, May 17

Cologne v Mainz (4.30pm),

Union Berlin v Bayern Munich (7pm)

Monday, May 18

Werder Bremen v Bayer Leverkusen (9.30pm)

Key findings of Jenkins report
  • Founder of the Muslim Brotherhood, Hassan al Banna, "accepted the political utility of violence"
  • Views of key Muslim Brotherhood ideologue, Sayyid Qutb, have “consistently been understood” as permitting “the use of extreme violence in the pursuit of the perfect Islamic society” and “never been institutionally disowned” by the movement.
  • Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
  • Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
How much do leading UAE’s UK curriculum schools charge for Year 6?
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  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
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  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

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Date started: 2012

Founder: Amir Barsoum

Based: Dubai, UAE

Sector: HealthTech / MedTech

Size: 300 employees

Funding: $22.6 million (as of September 2018)

Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC

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Director: Shonali Bose

Cast: Priyanka Chopra Jonas, Farhan Akhtar, Zaira Wasim, Rohit Saraf

Three stars

Children who witnessed blood bath want to help others

Aged just 11, Khulood Al Najjar’s daughter, Nora, bravely attempted to fight off Philip Spence. Her finger was injured when she put her hand in between the claw hammer and her mother’s head.

As a vital witness, she was forced to relive the ordeal by police who needed to identify the attacker and ensure he was found guilty.

Now aged 16, Nora has decided she wants to dedicate her career to helping other victims of crime.

“It was very horrible for her. She saw her mum, dying, just next to her eyes. But now she just wants to go forward,” said Khulood, speaking about how her eldest daughter was dealing with the trauma of the incident five years ago. “She is saying, 'mama, I want to be a lawyer, I want to help people achieve justice'.”

Khulood’s youngest daughter, Fatima, was seven at the time of the attack and attempted to help paramedics responding to the incident.

“Now she wants to be a maxillofacial doctor,” Khulood said. “She said to me ‘it is because a maxillofacial doctor returned your face, mama’. Now she wants to help people see themselves in the mirror again.”

Khulood’s son, Saeed, was nine in 2014 and slept through the attack. While he did not witness the trauma, this made it more difficult for him to understand what had happened. He has ambitions to become an engineer.

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

Gender pay parity on track in the UAE

The UAE has a good record on gender pay parity, according to Mercer's Total Remuneration Study.

"In some of the lower levels of jobs women tend to be paid more than men, primarily because men are employed in blue collar jobs and women tend to be employed in white collar jobs which pay better," said Ted Raffoul, career products leader, Mena at Mercer. "I am yet to see a company in the UAE – particularly when you are looking at a blue chip multinationals or some of the bigger local companies – that actively discriminates when it comes to gender on pay."

Mr Raffoul said most gender issues are actually due to the cultural class, as the population is dominated by Asian and Arab cultures where men are generally expected to work and earn whereas women are meant to start a family.

"For that reason, we see a different gender gap. There are less women in senior roles because women tend to focus less on this but that’s not due to any companies having a policy penalising women for any reasons – it’s a cultural thing," he said.

As a result, Mr Raffoul said many companies in the UAE are coming up with benefit package programmes to help working mothers and the career development of women in general. 

Company profile: buybackbazaar.com

Name: buybackbazaar.com

Started: January 2018

Founder(s): Pishu Ganglani and Ricky Husaini

Based: Dubai

Sector: FinTech, micro finance

Initial investment: $1 million

Classification from Tour de France after Stage 17

1. Chris Froome (Britain / Team Sky) 73:27:26"

2. Rigoberto Uran (Colombia / Cannondale-Drapac) 27"

3. Romain Bardet (France / AG2R La Mondiale)

4. Fabio Aru (Italy / Astana Pro Team) 53"

5. Mikel Landa (Spain / Team Sky) 1:24"

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Total fights: 32
Wins: 28
Wins by KO: 26
Losses: 4

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Should late investors consider cryptocurrencies?

Wealth managers recommend late investors to have a balanced portfolio that typically includes traditional assets such as cash, government and corporate bonds, equities, commodities and commercial property.

They do not usually recommend investing in Bitcoin or other cryptocurrencies due to the risk and volatility associated with them.

“It has produced eye-watering returns for some, whereas others have lost substantially as this has all depended purely on timing and when the buy-in was. If someone still has about 20 to 25 years until retirement, there isn’t any need to take such risks,” Rupert Connor of Abacus Financial Consultant says.

He adds that if a person is interested in owning a business or growing a property portfolio to increase their retirement income, this can be encouraged provided they keep in mind the overall risk profile of these assets.

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Name: Dr Hassan Mohsen Elhais

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Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

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  • Senior maintenance engineer: Dh22,000 to Dh34,000 
  • Field engineer: Dh6,500 to Dh7,500
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  • Field operator: Dh5,000 to Dh7,000
In numbers: PKK’s money network in Europe

Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010

Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille

Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

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Scorebox

Sharjah Wanderers 20-25 Dubai Tigers (After extra-time)

Wanderers

Tries Gormley, Penalty

Cons Flaherty

Pens Flaherty 2

Tigers

Tries O’Donnell, Gibbons, Kelly

Cons Caldwell 2

Pens Caldwell, Cross

Updated: September 04, 2022, 4:15 AM`