Sharjah's Beeah unveils new high-tech headquarters shaped like sand dunes


Alkesh Sharma
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Beeah Group, the environmental management company based in Sharjah, officially opened the doors to its new headquarters on Wednesday.

Driven by latest technologies, such as artificial intelligence, the new campus will set new benchmarks for future workplaces as the “office of the future”, Beeah said.

The new office will include contactless pathways with facial recognition check-in, a virtual concierge, smart meeting rooms and a companion app to automate day-to-day tasks for employees.

The new compound was inaugurated by Sheikh Dr Sultan bin Muhammad Al Qasimi, Ruler of Sharjah.

Powered by solar energy and integrating the latest technologies aimed at achieving net-zero emission, the campus is one of the last landmarks designed by the late Iraqi-British architect Zaha Hadid.

“The building is a landmark to the future-forward vision … reaffirming the emirate as sustainability capital of the Middle East, a goal that we are driven to achieve as an organisation,” said Salim bin Mohammed Al Owais, chairman of the board of directors at Beeah.

The new building is equipped to operate at LEED Platinum standards, the highest standards for energy efficiency in the world, and realise net-zero emissions.

The curvilinear features of the headquarters mimic the intersection of sand dunes, symbolic of its location in the desert landscape of Al Sajaa in Sharjah.

“The building is a manifestation of our twin-pillared strategy of sustainability and digitalisation,” said Khaled Al Huraimel, Beeah’s group chief executive.

“This strategy has led to diversification and growth of the group’s businesses, not only across industries but also across geographies. The new headquarters will be our base of operations as we continue to pursue ways our businesses can make global impact.”

Earlier this year, Beeah said it was transforming into a holding group and would have a new visual identity.

Its portfolio consists of several key businesses, including Beeah Tandeef for waste collection and city cleaning, Beeah Recycling for waste processing and material recovery, Beeah Energy for clean and renewable power, Beeah Environment Services for consulting, research and innovation, Beeah Digital for future technologies and digital ventures, and Beeah Transport for green mobility and autonomous transportation.

The company says its new headquarters will set new benchmarks for future workplaces as the office of the future. Photo: Beeah
The company says its new headquarters will set new benchmarks for future workplaces as the office of the future. Photo: Beeah

The new headquarters will serve as a centre for management and administration for all the group’s businesses, the company said.

“The building is not only sustainable and digitally enabled, but it also achieves an unparalleled environment for employee comfort and productivity.

“It demonstrates that by adopting future-ready systems, we can achieve environmental targets and improve quality of life at the same time,” said Mr Al Huraimel.

The new office has contactless pathways with facial recognition check-in, a virtual concierge, smart meeting rooms and a companion app to automate day-to-day tasks for its employees. Photo: Beeah
The new office has contactless pathways with facial recognition check-in, a virtual concierge, smart meeting rooms and a companion app to automate day-to-day tasks for its employees. Photo: Beeah
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants

Updated: May 30, 2023, 12:00 PM