Bachani brothers Sharad, left, and Rohit work with a chain of suppliers across the Far East as well as some in the United States and Europe. Pawan Singh / The National
Bachani brothers Sharad, left, and Rohit work with a chain of suppliers across the Far East as well as some in the United States and Europe. Pawan Singh / The National

Dubai brothers conjure up innovative creations



On October 21 this year, Marty McFly and Doc Brown arrived into a world of wearable technology, unmanned drones and head-mounted displays.

In many ways, futurists say the 2015 of reality is more technologically advanced than the world that McFly and the madcap inventor Brown landed in when they travelled in a time machine from the year 1989 in the film Back to the Future Part II.

The Dubai-based tech innovator Sharad Bachani, 35, might agree. Recent products unveiled by Merlin Digital – the company he runs with his brother Rohit that sells and develops innovative creations – include immersive 3D, a virtual reality-based headset device that allows users to walk in a parallel world, “which could be very close to a real world, because computer graphics are very advanced these days”, says Mr Bachani, who created this update to Google’s Cardboard glasses.

Other new creations include the company’s Smart Wallet that can alert the owner of its whereabouts if it is stolen.

Last year the duo were asked to develop an app for the UAE government, allowing tourists to take a virtual tour of Abu Dhabi's Grand Mosque, without actually setting foot in it. And Sharjah's government has commissioned them to create the Sharjah VR App, a 360° guide to the emirate.

Although the home-grown business also finds and distributes the latest innovations from around the world, Sharad, the older brother, is the mastermind behind its inventions.

He was given his first computer, a Commodore 64, in 1992 when he was 12, three years after Back to the Future Part II came out. By the time he reached 15, his passion for building computers had turned into a "semi business".

“By 16 I literally had to be pushed out of the house because there were so many computer parts that mum and dad would have to step over,” he recalls. “I moved to a shop in Bur Dubai doing what I was doing at home but now under this official banner, SSS Electronics.”

Rohit later joined the company when it relocated to the Al Ain Centre, also in Bur Dubai, selling desktop computers built by Sharad.

“We used to buy the components and assemble the computers,” says Rohit, 33.

The brothers found the computer industry a crowded market and quickly learnt to diversify into a technology-based electronics company.

The brand name was changed to Merlin Electronics in 2001 and later Merlin Digital – named after a book Sharad had read about the mythical wizard Merlin.

“We wanted to connect with the idea that these were magical products and we had a little logo – ‘add a little magic to your life’ with a small hat on the Merlin logo,” says Sharad.

While Sharad loves to create, he has learnt not to waste time on developing products already in the market. “Twenty years ago I was trying to make my own MP3 player, as music is one of my biggest passions,” he says. “The MP3 format had just come out and I wanted to come up with a device that would allow MP3s to be portable.”

When he found a company in South Korea doing just that he offered to help market the product. “They didn’t speak much English at their factory, but I made a few phone calls, got a few samples, took a leap of faith and sent them money to send the product over. Three years before the iPod came out, we had an MP3 player with an FM transmitter, which was magical because no one had thought of it in this market,” says Sharad.

The product was Merlin Digital’s first big break and helped them to distribute to major retailers such as Al Futtaim, Plug Ins and Dubai Duty Free. The company now has contracts with Virgin Megastore, as well as three of its own stores in Sharjah, Abu Dhabi and Dubai.

Today the brothers work with a chain of suppliers across the Far East as well as some in the United States and Europe.

“These are companies that have great manufacturing processes in place, great product ideas, but they don’t have the distribution networks of a Sony or Samsung,” says Sharad.

“They look for people like us to market these products for them. We now have a strong channel in the Middle East and we are developing one in Mumbai and a few other Indian cities.”

While they are happy to market the ideas of others, Sharad continues to develop his own concepts; he currently has patents for two of his inventions.

His latest is a sensor and virtual reality headset that measures your heart rate variability and projects scenic imagery and guidance on the headset depending on the sensor’s results. He is also working on a new solar sunshade fan cooler, with a patent pending.

The brothers say it is an exciting time to be introducing the world to new technological innovations. “Everything is changing so quickly, and it’s getting better,” says Sharad.

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COMPANY PROFILE
Name: Akeed

Based: Muscat

Launch year: 2018

Number of employees: 40

Sector: Online food delivery

Funding: Raised $3.2m since inception 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

The National's picks

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5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

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MATCH INFO

Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid

When: April 25, 10.45pm kick-off (UAE)
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Second leg: May 1, Santiago Bernabeu, Madrid

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COMPANY PROFILE

Company name: Letstango.com

Started: June 2013

Founder: Alex Tchablakian

Based: Dubai

Industry: e-commerce

Initial investment: Dh10 million

Investors: Self-funded

Total customers: 300,000 unique customers every month

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In numbers: PKK’s money network in Europe

Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010

Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille

Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

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