Saxo Bank is considering investing in the sponsorship of a leading Formula One racing team, according to the bank’s chief executive.
“I would like to dip my toe into the water with Formula One but I need to find a modest way of trying it out,” said Lars Christensen, the CEO, while in Abu Dhabi to attend this weekend’s Grand Prix.
“There’s a possibility you might see us as a small sponsor. In all sports you have to be at the top of the game and it would have to be with one of the bigger teams.”
For five years the bank has sponsored a cycling team owned by the 1996 Tour de France winner Bjarne Riis, which helped raise Saxo Bank’s profile in the mass market, said Mr Christensen.
The cycling team ranked sixth in the International Cycling Union’s 2013 world ranking.
“There are also some high-net-worth opportunities in cycling as it is very much becoming the new golf for some in the hedge fund industry,” Mr Christensen said.
As part of Saxo Bank’s global push to attract rich customers, he said it would refine its marketing budget next year.
Away from sport, Saxo Bank plans to partner with a UAE bank to offer a flagship trading product to exploit rich people’s desire to manage their wealth directly.
The Middle East currently accounts for 8 or 9 per cent of the Danish investment bank’s global revenues, Mr Christensen said.
While Europe and Asia Pacific account for a bigger share of the bank’s business, Mr Christensen said there was potential for the Middle East’s share to grow by several percentage points.
“This region is clearly one where you have high-net-worth individuals,” he said. “There’s a higher concentration of bigger clients compared to western Europe, where we have a broader investment basis.”
Mr Christensen said the bank had “good traction” with its White Label trading platform in the region. And it was in the process of providing the platform to a UAE bank which he declined to name.
White Label – aimed at banks, brokerages and other finance companies – enables financial institutions to offer customers access to financial markets through an online trading product.
Cheaper than designing their own products, the platform allows banks to outsource their post-trading processes and other back-office operations to Saxo.
However, customers would see only the local bank’s branding, while Saxo’s role remains hidden.
In recent years, investors have become more comfortable in taking a hands-on approach to managing their wealth in the wake of financial scandals such as the US$85 billion Ponzi scheme of the disgraced financier Bernard Madoff.
tarnold@thenational.ae
Stage 2
1. Mathieu van der Poel (NED) Alpecin-Fenix 4:18:30
2. Tadej Pogacar (SLV) UAE Team Emirates 0:00:06
3. Primoz Roglic (SLV) Jumbo-Visma 0:00:06
4. Wilco Kelderman (NED) Bora-Hansgrohe 0:00:06
5. Julian Alaphilippe (FRA) Deceuninck-QuickStep 0:00:08
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NO OTHER LAND
Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal
Stars: Basel Adra, Yuval Abraham
Rating: 3.5/5
UAE v Gibraltar
What: International friendly
When: 7pm kick off
Where: Rugby Park, Dubai Sports City
Admission: Free
Online: The match will be broadcast live on Dubai Exiles’ Facebook page
UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)
if you go
Fire and Fury
By Michael Wolff,
Henry Holt
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UAE currency: the story behind the money in your pockets
AIR
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EBen%20Affleck%3Cbr%3E%3Cbr%3E%3Cstrong%3EStars%3A%20%3C%2Fstrong%3EMatt%20Damon%2C%20Jason%20Bateman%2C%20Ben%20Affleck%2C%20Viola%20Davis%3Cbr%3E%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
TALE OF THE TAPE
Manny Pacquiao
Record: 59-6-2 (38 KOs)
Age: 38
Weight: 146lbs
Height: 166cm
Reach: 170cm
Jeff Horn
Record: 16-0-1 (11 KOs)
Age: 29
Weight: 146.2lbs
Height: 175cm
Reach: 173cm
Fixtures
%3Cp%3E%3Cstrong%3EWednesday%2C%20April%203%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3EArsenal%20v%20Luton%20Town%2C%2010.30pm%20(UAE)%3C%2Fp%3E%0A%3Cp%3EManchester%20City%20v%20Aston%20Villa%2C%2011.15pm%20(UAE)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EThursday%2C%20April%204%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3ELiverpool%20v%20Sheffield%20United%2C%2010.30pm%20(UAE)%3C%2Fp%3E%0A
At a glance
Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.
Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year
Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month
Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30
Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse
Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth
Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances
Tips for job-seekers
- Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
- Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.
David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East
England squad
Moeen Ali, James Anderson, Jofra Archer, Jonny Bairstow, Dominic Bess, James Bracey, Stuart Broad, Rory Burns, Jos Buttler, Zak Crawley, Sam Curran, Joe Denly, Ben Foakes, Lewis Gregory, Keaton Jennings, Dan Lawrence, Jack Leach, Saqib Mahmood, Craig Overton, Jamie Overton, Matthew Parkinson, Ollie Pope, Ollie Robinson, Joe Root, Dom Sibley, Ben Stokes, Olly Stone, Amar Virdi, Chris Woakes, Mark Wood
Mountain%20Boy
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Bridgerton%20season%20three%20-%20part%20one
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