Women entrepreneurs attend a Google workshop at Dubai Knowledge Village. Pawan Singh / The National.
Women entrepreneurs attend a Google workshop at Dubai Knowledge Village. Pawan Singh / The National.
Women entrepreneurs attend a Google workshop at Dubai Knowledge Village. Pawan Singh / The National.
Women entrepreneurs attend a Google workshop at Dubai Knowledge Village. Pawan Singh / The National.

How to empower women in business beyond International Women’s Day


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It’s that time of year again, when women around the world are celebrated for their success and contributions. In March, there’s more focus on women in business than any other time of the year. Magazines dedicate entire issues to them, and corporations hold events throughout the month that are focused on women. As great and important as that is, that outpouring of support and enthusiasm for women in business around the world should extend beyond this month.

How can individuals and businesses further support women?

Mentor, mentor, mentor

No matter where female entrepreneurs are, it can be challenging for them to enter the world of business. When I launched my first start-up, one thing that helped me was having a mentor who was in a similar line of work and had decades of experience. I regularly met my mentor, whose generous guidance helped me to avoid many of the pitfalls that young entrepreneurs often encounter.

While I sought my mentor out, many entrepreneurs feel shy to approach others for guidance. To circumvent this, one thing successful individuals and corporations can do is take the initiative and offer these services to the public.

This is something that Goldman Sachs does with their 10,000 Women programme and it has proved successful. The online, free-to-access business education scheme was designed to meet the needs of female entrepreneurs in emerging economies.

While support from both men and women is valuable, sometimes it is more helpful to hear directly from women, who can relate more to female audiences. Successful female businesswomen can offer their time to young or aspiring entrepreneurs, while corporations can organise events where audiences can hear directly from their female leaders.

Show financial support where you can

One thing I have heard from some women time and again across the world, is how challenging they find it to monetise their businesses, particularly if it’s a venture that provides intangible services, such as consulting. It is not uncommon to hear from some business acquaintances that their work is undervalued.

To show women that you support their work, you can invest in their businesses, buy from them, or collaborate with them. In addition, you can support them by using your social media accounts to promote their businesses or allow them to use your platform to gain exposure. For instance, that can be through an Instagram Live, or other similar platforms. Media companies can also launch long-term coverage plans that highlight budding female entrepreneurs and their work.

Ask them how best they can be supported

While some of the suggestions above could be helpful for many businesses, it is by no means applicable to each individual venture. Each business has its own needs and, as such, perhaps the best way women can be supported is by asking them questions such as “What do you need?” and “How can I best help you?” and tailor your actions accordingly.

As we celebrate International Women’s Day this year, one thing that is important to keep in mind, is not underestimating the importance of continuously thinking of ways to help other women succeed, because when women succeed, it is a beacon of hope to future generations.

Manar Al Hinai is an award-winning Emirati writer and communications consultant based in Abu Dhabi

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
UAE currency: the story behind the money in your pockets
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Four motivational quotes from Alicia's Dubai talk

“The only thing we need is to know that we have faith. Faith and hope in our own dreams. The belief that, when we keep going we’re going to find our way. That’s all we got.”

“Sometimes we try so hard to keep things inside. We try so hard to pretend it’s not really bothering us. In some ways, that hurts us more. You don’t realise how dishonest you are with yourself sometimes, but I realised that if I spoke it, I could let it go.”

“One good thing is to know you’re not the only one going through it. You’re not the only one trying to find your way, trying to find yourself, trying to find amazing energy, trying to find a light. Show all of yourself. Show every nuance. All of your magic. All of your colours. Be true to that. You can be unafraid.”

“It’s time to stop holding back. It’s time to do it on your terms. It’s time to shine in the most unbelievable way. It’s time to let go of negativity and find your tribe, find those people that lift you up, because everybody else is just in your way.”

UAE currency: the story behind the money in your pockets
THE BIO

Favourite place to go to in the UAE: The desert sand dunes, just after some rain

Who inspires you: Anybody with new and smart ideas, challenging questions, an open mind and a positive attitude

Where would you like to retire: Most probably in my home country, Hungary, but with frequent returns to the UAE

Favorite book: A book by Transilvanian author, Albert Wass, entitled ‘Sword and Reap’ (Kard es Kasza) - not really known internationally

Favourite subjects in school: Mathematics and science

Other ways to buy used products in the UAE

UAE insurance firm Al Wathba National Insurance Company (AWNIC) last year launched an e-commerce website with a facility enabling users to buy car wrecks.

Bidders and potential buyers register on the online salvage car auction portal to view vehicles, review condition reports, or arrange physical surveys, and then start bidding for motors they plan to restore or harvest for parts.

Physical salvage car auctions are a common method for insurers around the world to move on heavily damaged vehicles, but AWNIC is one of the few UAE insurers to offer such services online.

For cars and less sizeable items such as bicycles and furniture, Dubizzle is arguably the best-known marketplace for pre-loved.

Founded in 2005, in recent years it has been joined by a plethora of Facebook community pages for shifting used goods, including Abu Dhabi Marketplace, Flea Market UAE and Arabian Ranches Souq Market while sites such as The Luxury Closet and Riot deal largely in second-hand fashion.

At the high-end of the pre-used spectrum, resellers such as Timepiece360.ae, WatchBox Middle East and Watches Market Dubai deal in authenticated second-hand luxury timepieces from brands such as Rolex, Hublot and Tag Heuer, with a warranty.

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

COMPANY PROFILE

Name: Lamsa

Founder: Badr Ward

Launched: 2014

Employees: 60

Based: Abu Dhabi

Sector: EdTech

Funding to date: $15 million

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4.35pm: Tilal Al Khalediah
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Specs

Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

Updated: May 29, 2023, 1:28 PM`