Networking Thoughtfully. Martin Wheadon
Networking Thoughtfully. Martin Wheadon
Networking Thoughtfully. Martin Wheadon
Networking Thoughtfully. Martin Wheadon

Book review: Common but vital sense for networking


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  • Arabic

Networking is one of those things all of us are told to do regularly, yet most of us confess we could do better and more often. Networking Thoughtfully: The 30 Minute Read That Could Change Your Life is a speedy read that promises to help you.

Children are perfect role models in how to network, says the author Martin Wheadon. They are opinionated, talk without fear of rejection, laugh a lot and are good at both introducing people they meet to friends and at staying in touch.

Networking, he says, is not just for winning new business or making new business associates – it will also bring you up to date with events in your industry.

The book reads as a series of 30 lessons, the most memorable of which is to be “interesting” for seven seconds and “interested” the rest of the time in any conversation. This way, you are most likely to get to the nub of what the person you are chatting to is looking for – and how you can fill their gap.

“Your thinking or mindset should be: ‘What can I do for them?’ not: ‘What can this person do for me?’” he writes.

Wheadon also recommends you know your own unique selling point and can translate that into 10 reasons why someone should want to buy from you. Turn the features of your product or service into benefits by inserting the phrases “which means …” and “which will result in you having …”, he says.

Separate out the business cards you collect at events into long-term possibilities from business opportunities you can take advantage of straight away. Write the date, event and a snippet of something interesting on the back. And if you accept a card, do contact the person.

Do not ever be afraid to ask for business or to ask a person if they know someone else who could help you, says Wheadon.

This is a quick and easy read, although most of the tips are common sense. But it might provide the incentive you need to get out there networking.

After all, networking is powerful. Consider this: almost half of jobs are filled by networking, rather than recruiters or job boards, according to a 2013 study by Right Management.

The book is published by Troubadour and available to buy on Amazon.com in paperback for US$8.58 or on Kindle for $4.93.

Q&A: Suzanne Locke offers some more insights from Martin Wheadon's Networking Thoughtfully:

How did you become so good at networking?

I was working as a senior business manager for a bank in the City of London, a 30-year career. I wanted a way for my customers to meet and do business together, so I started an afternoon club called The High Tea Club, offering coffee and sandwiches. I sponsored it myself so I would have the freedom to fail without being accountable to anyone. When I went networking, I invited people along, and thus fresh blood was infused. The club was discontinued after I left the bank.

You say it’s best to stay to the very end of a networking event – why?

Because I am quite introverted in social situations where I don’t know anybody, any time I stay to the end is a triumph. People often tend to be more themselves because you are more relaxed.

How should we prioritise contacts?

Separate into three sets. Gold: you both got on well and felt you could help and it’s just a phone call away. Silver: the same situation would need time to develop, and for trust and a relationship to build. Bronze: it was nice to have the conversation, but you don’t think you can help them at the moment, nor they you – but maybe in the future.

How can you possibly describe yourself and your business in seven seconds?

By understanding the very essence of what the company is and what it stands for.

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If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.

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Three-and-a-half stars

UK-EU trade at a glance

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Expert input

If you had all the money in the world, what’s the one sneaker you would buy or create?

“There are a few shoes that have ‘grail’ status for me. But the one I have always wanted is the Nike x Patta x Parra Air Max 1 - Cherrywood. To get a pair in my size brand new is would cost me between Dh8,000 and Dh 10,000.” Jack Brett

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“If I had all the money in the world, I’d live somewhere where I’d never have to wear shoes again.” Raj Malhotra

Is it worth it? We put cheesecake frap to the test.

The verdict from the nutritionists is damning. But does a cheesecake frappuccino taste good enough to merit the indulgence?

My advice is to only go there if you have unusually sweet tooth. I like my puddings, but this was a bit much even for me. The first hit is a winner, but it's downhill, slowly, from there. Each sip is a little less satisfying than the last, and maybe it was just all that sugar, but it isn't long before the rush is replaced by a creeping remorse. And half of the thing is still left.

The caramel version is far superior to the blueberry, too. If someone put a full caramel cheesecake through a liquidiser and scooped out the contents, it would probably taste something like this. Blueberry, on the other hand, has more of an artificial taste. It's like someone has tried to invent this drink in a lab, and while early results were promising, they're still in the testing phase. It isn't terrible, but something isn't quite right either.

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The candidates

Dr Ayham Ammora, scientist and business executive

Ali Azeem, business leader

Tony Booth, professor of education

Lord Browne, former BP chief executive

Dr Mohamed El-Erian, economist

Professor Wyn Evans, astrophysicist

Dr Mark Mann, scientist

Gina MIller, anti-Brexit campaigner

Lord Smith, former Cabinet minister

Sandi Toksvig, broadcaster

 

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Starring: Sebastian Stan, Maria Bakalova, Jeremy Strong

Rating: 3/5

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UAE currency: the story behind the money in your pockets
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Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

UPI facts

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Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

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Price: Dh554,000

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