Abu Dhabi based start-up The Concept is partnering with Etihad Airways to develop an inflight smart tray. Etihad
Abu Dhabi based start-up The Concept is partnering with Etihad Airways to develop an inflight smart tray. Etihad
Abu Dhabi based start-up The Concept is partnering with Etihad Airways to develop an inflight smart tray. Etihad
Abu Dhabi based start-up The Concept is partnering with Etihad Airways to develop an inflight smart tray. Etihad

Abu Dhabi start-up teams up with Etihad to develop inflight smart tray to reduce food waste


Fareed Rahman
  • English
  • Arabic

Abu Dhabi start-up The Concept has teamed up with Etihad Airways to develop an in-flight smart tray that helps to monitor how much food is consumed by passengers.

The Neos Fly+ concept is expected to reduce food waste on flights.

“With the aim of providing data to reduce an industry-wide food waste problem estimated to be around $3.9 billion per year, the technology will be developed to act as a data collection hub for airlines,” said the company, which is part of technology accelerator Hub71 at the Abu Dhabi Global Market.

The tray, made from recycled cabin waste such as plastic bottles, features an embedded smart chip that will relay live information to a cabin trolley receiver.

The chip will provide data on whether a meal was consumed or not and shed light on what percentage was eaten.

“We look forward to this innovative partnership with Etihad Airways that will enable us to develop Neos Fly+ locally in the UAE and is yet another testimony to how companies in the UAE are aligned together towards creating a sustainable impact globally,” said Yadhushan Mahendran, co-founder of The Concept.

Mr Mahendran set up the company alongside Maria Sobh and Muhammad Rijal in 2017. It has secured $250,000 in investment so far.

Its backers include a private angel investor and Intelak, the UAE’s first aviation-oriented incubator.

The start-up also received funding from the Sharjah Entrepreneurship Centre’s Sheraa incubator programme and Mubadala Investment Company through The ­Gothams-Hub71 Accelerator programme.

The Gothams programme focuses on building the next generation of aerospace and defence start-ups as the UAE looks to take a dominant position in the sector.

Yadhushan Mahendran (left) and Maria Sobh, founders of The Concept. Khushnum Bhandari/ The National
Yadhushan Mahendran (left) and Maria Sobh, founders of The Concept. Khushnum Bhandari/ The National

The Concept plans to raise a further $1.2 million to support its expansion and develop new products, said Mr Mahendran. The company is also looking to partner with more airlines operating in Europe and other regions to boost growth, he said.

“This research and development partnership reinforces Etihad’s commitment to sustainability and our reputation for innovation,” said Frank Meyer, chief digital officer of the Etihad Aviation Group.

“We look forward to working with The Concept on the development of the Neos Fly+, which could support our efforts to reduce food wastage.”

Hub71 was set up in March 2019 by the Abu Dhabi government, Mubadala Investment Company, the Abu Dhabi Global Market, Microsoft and SoftBank.

It is a flagship initiative of the Dh50bn Ghadan 21 economic stimulus programme.

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  • Premier League-standard football pitch
  • 400m Olympic running track
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Started: 2013

Founder: Ulugbek Yuldashev

Sector: e-commerce

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Stage: still in talks with VCs

Principal Investors: self-financed by founder

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Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Wednesday and the pair embraced but he failed to give her his backing as she cried a day earlier.

A spokesman said her upset was due to a personal matter.

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