Apple plans to start accepting non-Apple devices as trade-ins, a person with knowledge of the matter said, as the company seeks to extend market-share gains against smartphones based on Google’s Android software.
The iPhone maker started a trade-in programme in 2013 to get more users to upgrade to its newest products. Now, that plan is being expanded to include Android smartphones, as well as BlackBerry devices, said the person, who asked not to be identified because the information isn’t public.
Apple is reported to be opening its first store in the UAE this year.
The company is seeking to fuel even more iPhone 6 and 6 Plus sales after selling 74.5 million units in the last three months of 2014, up 46 per cent from a year earlier. Thanks to record sales, shipments of devices based on Apple’s mobile iOS software surpassed Android in the US, according to Kantar Worldpanel Comtech, with 47.7 per cent of the market compared with Android’s 47.6 per cent.
Teresa Brewer, a spokeswoman for Cupertino, California-based Apple, declined to comment on the new trade-programme, which was first reported by the website 9to5Mac.
Apple had more Android “switchers” in the past quarter compared with any period in at least three years, chief executive Tim Cook said on the latest earnings call.
Apple’s current iPhone trade-in programme is a partnership with Brightstar Corp, which resells the devices to overseas customers for a profit. It’s not clear whether the new Android trade-in programme will include Brightstar. Erik Hofmeyer, a spokesman for Miami-based Brightstar, declined to comment.
Elizabeth Markman, a spokeswoman for Mountain View, California-based Google, declined to comment.
While Android phones don’t hold their value as well as iPhones, it still makes sense for Apple Stores to accept them, according to Israel Ganot, former CEO of Gazelle, an online mobile device trade-in company.
“Apple can afford to pay more than the market value to get you to switch over, on the idea that you’re going to fall in love with the iOS ecosystem and stay for a long time,” Ganot said in an interview.
If Apple Stores start accepting Android-based Samsung smartphones before the company’s new high-end Galaxy S6 and S6 Edge go on sale next month, “it’s going to make a lot of Galaxy S5 users think twice” about upgrading, Ganot said.
Samsung’s new devices are set to debut in 20 countries starting April 10.
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The specs
Engine: 3.8-litre, twin-turbo V8
Transmission: eight-speed automatic
Power: 582bhp
Torque: 730Nm
Price: Dh649,000
On sale: now
10 tips for entry-level job seekers
- Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
- Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
- Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
- For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
- Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
- Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
- Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
- Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
- Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
- Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.
Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz
NO OTHER LAND
Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal
Stars: Basel Adra, Yuval Abraham
Rating: 3.5/5
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
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Ms Yang's top tips for parents new to the UAE
- Join parent networks
- Look beyond school fees
- Keep an open mind
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The Great Derangement: Climate Change and the Unthinkable
Amitav Ghosh, University of Chicago Press
Going grey? A stylist's advice
If you’re going to go grey, a great style, well-cared for hair (in a sleek, classy style, like a bob), and a young spirit and attitude go a long way, says Maria Dowling, founder of the Maria Dowling Salon in Dubai.
It’s easier to go grey from a lighter colour, so you may want to do that first. And this is the time to try a shorter style, she advises. Then a stylist can introduce highlights, start lightening up the roots, and let it fade out. Once it’s entirely grey, a purple shampoo will prevent yellowing.
“Get professional help – there’s no other way to go around it,” she says. “And don’t just let it grow out because that looks really bad. Put effort into it: properly condition, straighten, get regular trims, make sure it’s glossy.”
hall of shame
SUNDERLAND 2002-03
No one has ended a Premier League season quite like Sunderland. They lost each of their final 15 games, taking no points after January. They ended up with 19 in total, sacking managers Peter Reid and Howard Wilkinson and losing 3-1 to Charlton when they scored three own goals in eight minutes.
SUNDERLAND 2005-06
Until Derby came along, Sunderland’s total of 15 points was the Premier League’s record low. They made it until May and their final home game before winning at the Stadium of Light while they lost a joint record 29 of their 38 league games.
HUDDERSFIELD 2018-19
Joined Derby as the only team to be relegated in March. No striker scored until January, while only two players got more assists than goalkeeper Jonas Lossl. The mid-season appointment Jan Siewert was to end his time as Huddersfield manager with a 5.3 per cent win rate.
ASTON VILLA 2015-16
Perhaps the most inexplicably bad season, considering they signed Idrissa Gueye and Adama Traore and still only got 17 points. Villa won their first league game, but none of the next 19. They ended an abominable campaign by taking one point from the last 39 available.
FULHAM 2018-19
Terrible in different ways. Fulham’s total of 26 points is not among the lowest ever but they contrived to get relegated after spending over £100 million (Dh457m) in the transfer market. Much of it went on defenders but they only kept two clean sheets in their first 33 games.
LA LIGA: Sporting Gijon, 13 points in 1997-98.
BUNDESLIGA: Tasmania Berlin, 10 points in 1965-66
A timeline of the Historical Dictionary of the Arabic Language
- 2018: Formal work begins
- November 2021: First 17 volumes launched
- November 2022: Additional 19 volumes released
- October 2023: Another 31 volumes released
- November 2024: All 127 volumes completed
COMPANY%20PROFILE
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Origin
Dan Brown
Doubleday
