Touted as the last word in luxury, it's not surprising that the developer behind the most expensive property in Switzerland, Du Parc Kempinski Private Residences, was in the Middle East this month to find buyers for its three multi-million-dirham penthouses.
Swiss Development Group, the developer which undertook a €140 million (Dh668m) renovation of the famous Belle Époque Hotel du Parc, located at Mont Pelerin in Chardonne close to Lake Geneva, has sold 15 of the 24 luxury flats where the likes of Victor Hugo and Pierre Cardin once hung out.
Modern celebrities too have been attracted by the project with interest shown, according to the developer, from the actress Sharon Stone and the basketball player Tony Parker. With prices estimated to be around 6 million Swiss francs (Dh18.2m) for a two-bedroom flat, the development is certainly exclusive.
The flats, all of which display picture-postcard views over the Unesco World Heritage site slopes of the Dent du Midi mountain range and Lake Geneva, include all mod cons including a bath which you can text to fill up while you're out on a walk and a fridge which will phone the local supermarket and arrange a delivery when you run out of milk.
And now the developer is on the lookout in Dubai and Doha to find a buyer for three penthouses ranging between 500 and 700 square metres which it said could well be knocked together into one palatial abode for the right purchaser.
"We are very confident the penthouses will go to this market, probably with one person taking the whole lot," said Edgar Van Schaik, director of Rockefellerestates, the property agent for all SDG projects. "Our roadshow this time is to Dubai and Doha and then we will be back again in April to include more destinations."
But, having been launched nearly three years ago and still with five flats left which are eligible to be bought by non-resident investors, is the developer disappointed with the sales so far?
"I am disappointed by the market interest in Switzerland," says Nicolas Garnier, the chief executive of Swiss Development Group. "Du Parc has not been understood by everyone."
lbarnard@thenational.ae
The biog
Name: Abeer Al Shahi
Emirate: Sharjah – Khor Fakkan
Education: Master’s degree in special education, preparing for a PhD in philosophy.
Favourite activities: Bungee jumping
Favourite quote: “My people and I will not settle for anything less than first place” – Sheikh Mohammed bin Rashid.
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Anghami
Started: December 2011
Co-founders: Elie Habib, Eddy Maroun
Based: Beirut and Dubai
Sector: Entertainment
Size: 85 employees
Stage: Series C
Investors: MEVP, du, Mobily, MBC, Samena Capital
NO OTHER LAND
Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal
Stars: Basel Adra, Yuval Abraham
Rating: 3.5/5
Killing of Qassem Suleimani
Ms Yang's top tips for parents new to the UAE
- Join parent networks
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Key fixtures from January 5-7
Watford v Bristol City
Liverpool v Everton
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Bournemouth v AFC Fylde or Wigan
Coventry v Stoke City
Nottingham Forest v Arsenal
Manchester United v Derby
Forest Green or Exeter v West Brom
Tottenham v AFC Wimbledon
Fleetwood or Hereford v Leicester City
Manchester City v Burnley
Shrewsbury v West Ham United
Wolves v Swansea City
Newcastle United v Luton Town
Fulham v Southampton
Norwich City v Chelsea
Rocketman
Director: Dexter Fletcher
Starring: Taron Egerton, Richard Madden, Jamie Bell
Rating: 3 out of 5 stars
Company profile
Date started: 2015
Founder: John Tsioris and Ioanna Angelidaki
Based: Dubai
Sector: Online grocery delivery
Staff: 200
Funding: Undisclosed, but investors include the Jabbar Internet Group and Venture Friends
The specs: 2018 Genesis G70
Price, base / as tested: Dh155,000 / Dh205,000
Engine: 3.3-litre, turbocharged V6
Gearbox: Eight-speed automatic
Power: 370hp @ 6,000rpm
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Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)