A statue of Pop Mart's character Labubu at one of the company's stores in Beijing. Bloomberg
A statue of Pop Mart's character Labubu at one of the company's stores in Beijing. Bloomberg
A statue of Pop Mart's character Labubu at one of the company's stores in Beijing. Bloomberg
A statue of Pop Mart's character Labubu at one of the company's stores in Beijing. Bloomberg

Labubu maker Pop Mart seeks expansion to markets including Middle East amid record profit


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Toy company Pop Mart is on track to meet its targeted revenue goal of 20 billion yuan ($2.78 billion) in 2025 and hitting “30 billion this year should also be quite easy”, chief executive Wang Ning has said.

He was speaking with analysts on Monday after Pop Mart announced record half-year results on Tuesday, with the makers of the ugly-cute Labubu doll reporting net profit soared nearly 400 per cent as demand for the toys surged, particularly in higher-margin overseas markets.

Expansion in emerging markets in the Middle East, Central Europe and Central and South America was being explored.

“I think for overseas markets we're still very positive, and we also believe there's still very broad space for growth,” Mr Ning said, adding that sales from North America and Asia Pacific this year would together equal China sales in 2024.

Pop Mart executives are also optimistic about opportunities for the firm's proprietary art toys, including Labubu doll, to star in animated films and theme park attractions.

In the US, where Pop Mart currently has about 40 stores, Mr Ning said the company will begin a phase of relatively rapid store openings” over the next year or two, with 10 more US shops expected to open by the end of this year.

Pop Mart's primary business is producing and selling collectible toys, many of them developed with artists and sold in “blind boxes”, packages consumers buy for around $10 to $20 without knowing exactly which iteration of the toy is inside.

Labubu, a toothy-grinned member of “The Monsters” series of toys designed by Kasing Lung, has become a favourite of celebrities including Rihanna and David Beckham and has sold out around the world.

Until now most popular as a charm for handbags, Pop Mart says it will this week launch a mini version of Labubu that can be attached to phones.

The firm is also exploring options in content and entertainment, saying it is optimistic about opportunities for Pop Mart characters to star in animated films and theme park attractions, though these are not expected to contribute a large amount of direct revenue in the short term.

Net profit of 396.5 per cent and a 204.4 per cent jump in revenue exceeded numbers flagged in an earnings preview last month forecasting revenue growth of 200 per cent in the first half of 2025 and a recurring net profit increase of at least 350 per cent on the year.

Shares in Pop Mart have risen more than 200 per cent year-to-date, making the Chinese toy company more valuable than traditional industry giants like Barbie-maker Mattel and Hello Kitty parent company Sanrio.

UAE currency: the story behind the money in your pockets
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Premier League

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The years Ramadan fell in May

1987

1954

1921

1888

Sustainable Development Goals

1. End poverty in all its forms everywhere

2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

3. Ensure healthy lives and promote well-being for all at all ages

4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5. Achieve gender equality and empower all women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to affordable, reliable, sustainable and modern energy for all

8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

10. Reduce inequality  within and among countries

11. Make cities and human settlements inclusive, safe, resilient and sustainable

12. Ensure sustainable consumption and production patterns

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17. Strengthen the means of implementation and revitalise the global partnership for sustainable development

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Arsenal 0 Manchester City 3

  • Agüero 18'
  • Kompany 58'
  • Silva 65'
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Stars: 3

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Castle in the Sky (1986)

Grave of the Fireflies (1988)

Only Yesterday (1991)

Pom Poki (1994)

The Tale of Princess Kaguya (2013)

The specs

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Mohammed Abukhater, vice president at FireEye in the Middle East, said:

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Electoral College Victory

Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate. 

 

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The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.

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UAE v Gibraltar

What: International friendly

When: 7pm kick off

Where: Rugby Park, Dubai Sports City

Admission: Free

Online: The match will be broadcast live on Dubai Exiles’ Facebook page

UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)

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  • Technology expert in robotics and automation: Dh20,000 to Dh40,000 
  • Energy engineer: Dh25,000 to Dh30,000 
  • Production engineer: Dh30,000 to Dh40,000 
  • Data-driven supply chain management professional: Dh30,000 to Dh50,000 
  • HR leader: Dh40,000 to Dh60,000 
  • Engineering leader: Dh30,000 to Dh55,000 
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  • Senior maintenance engineer: Dh22,000 to Dh34,000 
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  • Field supervisor: Dh9,000 to Dh12,000
  • Field operator: Dh5,000 to Dh7,000
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Price, base: Dh429,090

Engine 4.0-litre twin-turbo V8

Transmission Seven-speed automatic

Power 510hp @ 5,500rpm

Torque 700Nm @ 1,750rpm

Fuel economy, combined 9.2L / 100km

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Updated: August 20, 2025, 5:23 AM`