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More than one in three customers are boycotting brands over companies' perceived stances on the war in Gaza, as consumers express their politics through shopping, a global survey has shown.
The latest edition of public relations firm Edelman's annual Trust Barometer polled 15,000 consumers around the world, including in the UAE, Saudi Arabia, the UK, US and India.
In Saudi Arabia, 72 per cent of respondents are boycotting brands that they consider to be supporting a side in the Israel-Gaza war.
Fifty-seven per cent of respondents in the UAE also said they would not buy a brand because of its perceived support for a side.
US-based brands such as Starbucks, McDonald's and Coca-Cola are struggling with the effects that boycotts are having on their businesses in the Middle East.
Corporations have frequently said that they do not back a particular side in the Israel-Gaza war.
McDonald's recently reported a dent in first-quarter sales over the boycott, which it said has had its greatest effect in the Middle East.
And in March, Starbucks announced it would be laying off thousands of employees in the Middle East because of the impact boycotts over the Gaza war have had on its business.
The survey also found geopolitics is having a notable impact on brand choice. Seventy-eight per cent of customers said they will not buy from a brand because of where it is based.
Overall, 60 per cent of customers worldwide are choosing brands based on their politics, a 2 per cent increase from last year.
The report also found everyday brand actions are seen as political.
Most respondents also said trust ranks before customer service, reputation and convenience when buying a brand's product.
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4,872 matches
1,942 teams
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76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
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The National's picks
4.35pm: Tilal Al Khalediah
5.10pm: Continous
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6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
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- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Killing of Qassem Suleimani
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
UAE currency: the story behind the money in your pockets
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How much of your income do you need to save?
The more you save, the sooner you can retire. Tuan Phan, a board member of SimplyFI.com, says if you save just 5 per cent of your salary, you can expect to work for another 66 years before you are able to retire without too large a drop in income.
In other words, you will not save enough to retire comfortably. If you save 15 per cent, you can forward to another 43 working years. Up that to 40 per cent of your income, and your remaining working life drops to just 22 years. (see table)
Obviously, this is only a rough guide. How much you save will depend on variables, not least your salary and how much you already have in your pension pot. But it shows what you need to do to achieve financial independence.
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Specs
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Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
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WHAT IS A BLACK HOLE?
1. Black holes are objects whose gravity is so strong not even light can escape their pull
2. They can be created when massive stars collapse under their own weight
3. Large black holes can also be formed when smaller ones collide and merge
4. The biggest black holes lurk at the centre of many galaxies, including our own
5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
Getting there
Flydubai flies direct from Dubai to Tbilisi from Dh1,025 return including taxes
The Book of Collateral Damage
Sinan Antoon
(Yale University Press)
MATCH INFO
Brescia 1 (Skrinia og, 76)
Inter Milan 2 (Martinez 33, Lukaku 63)
Best Academy: Ajax and Benfica
Best Agent: Jorge Mendes
Best Club : Liverpool
Best Coach: Jurgen Klopp (Liverpool)
Best Goalkeeper: Alisson Becker
Best Men’s Player: Cristiano Ronaldo
Best Partnership of the Year Award by SportBusiness: Manchester City and SAP
Best Referee: Stephanie Frappart
Best Revelation Player: Joao Felix (Atletico Madrid and Portugal)
Best Sporting Director: Andrea Berta (Atletico Madrid)
Best Women's Player: Lucy Bronze
Best Young Arab Player: Achraf Hakimi
Kooora – Best Arab Club: Al Hilal (Saudi Arabia)
Kooora – Best Arab Player: Abderrazak Hamdallah (Al-Nassr FC, Saudi Arabia)
Player Career Award: Miralem Pjanic and Ryan Giggs