I recently attended a meeting where an acquaintance was working on ways to enhance his product.
“Let’s ask ChatGPT,” he suggested and started typing on his laptop.
Scenes like this are becoming the new normal in corporate life. People are increasingly relying on artificial intelligence models such as ChatGPT and Google’s Bard to help them write emails and create marketing strategies.
AI tools deliver streamlined workflows and help save hours spent on research and data generation.
But, on the other hand, there is the fear that AI may make jobs obsolete one day.
However, I believe these automation tools are not necessarily working against us. They are reliable personal assistants that free our teams from mundane tasks to focus on creative thinking.
But in the pursuit of streamlined workflows and saving time, we risk jeopardising the essence of our brand – the human connection – the bonds and trust we build through a handshake, a warm smile and common interests.
We are witnessing a tug-of-war between efficiency and human connection.
I recently worked with the founder of a brand who had handwritten a dinner invitation to influencers on special recycled paper and followed it up with a personal call to formally invite them.
In an age in which invitations are shared through WhatsApp messages and emails, the invitees said the owner’s personal and authentic touch motivated them to not only attend the dinner but also trust the brand.
So, how do you utilise the efficiency and free time that AI blesses us with?
How do you benefit from all the great things that AI offers, while safeguarding an authentic human connection?
Make AI your best friend. Invest in equipping your team with the right tools and know-how to navigate the world of AI and leverage it for work.
Train them in data analysis so they know how to use it to craft a brand story and better solutions.
Work on enhancing their emotional intelligence skills so that they can better connect with an audience.
It is also essential to ensure that team members are trained to become storytellers; something that AI can never replace.
Teams need to know how to use AI-produced data to create strategies that will help organisations thrive and connect with their clients and stakeholders better.
Secondly, save human connection for crucial touchpoints.
Similar to the brand founder I worked with, encourage your team to personalise emails, craft handwritten notes and, where possible, make phone calls and organise in-person meetings.
We are bombarded by mass emails and scheduled social media campaigns. The human connection could turn clients into loyal brand ambassadors.
Lastly, be refreshingly authentic. Our social media timelines are filled with filtered content and scripted dialogues.
writer and communications adviser
Brands need to be real in a way that their audience can connect with them.
Genuine, relatable content builds engagement, and transparency and authenticity build trust.
Organisations and leaders should embrace the benefits that AI brings to the table, but never forget that authentic human connection builds brands and helps to sustain them in the long run.
In the age of automation and digital advancement, the human touch is the most valuable asset that organisations possess.
Manar Al Hinai is an award-winning Emirati writer and communications adviser based in Abu Dhabi.
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In 2013, The National's History Project went beyond the walls to see what life was like living in Abu Dhabi's fabled fort:
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Defining head lice
Pediculus humanus capitis are tiny wingless insects that feed on blood from the human scalp. The adult head louse is up to 3mm long, has six legs, and is tan to greyish-white in colour. The female lives up to four weeks and, once mature, can lay up to 10 eggs per day. These tiny nits firmly attach to the base of the hair shaft, get incubated by body heat and hatch in eight days or so.
Identifying lice
Lice can be identified by itching or a tickling sensation of something moving within the hair. One can confirm that a person has lice by looking closely through the hair and scalp for nits, nymphs or lice. Head lice are most frequently located behind the ears and near the neckline.
Treating lice at home
Head lice must be treated as soon as they are spotted. Start by checking everyone in the family for them, then follow these steps. Remove and wash all clothing and bedding with hot water. Apply medicine according to the label instructions. If some live lice are still found eight to 12 hours after treatment, but are moving more slowly than before, do not re-treat. Comb dead and remaining live lice out of the hair using a fine-toothed comb.
After the initial treatment, check for, comb and remove nits and lice from hair every two to three days. Soak combs and brushes in hot water for 10 minutes.Vacuum the floor and furniture, particularly where the infested person sat or lay.
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Key figures in the life of the fort
Sheikh Dhiyab bin Isa (ruled 1761-1793) Built Qasr Al Hosn as a watchtower to guard over the only freshwater well on Abu Dhabi island.
Sheikh Shakhbut bin Dhiyab (ruled 1793-1816) Expanded the tower into a small fort and transferred his ruling place of residence from Liwa Oasis to the fort on the island.
Sheikh Tahnoon bin Shakhbut (ruled 1818-1833) Expanded Qasr Al Hosn further as Abu Dhabi grew from a small village of palm huts to a town of more than 5,000 inhabitants.
Sheikh Khalifa bin Shakhbut (ruled 1833-1845) Repaired and fortified the fort.
Sheikh Saeed bin Tahnoon (ruled 1845-1855) Turned Qasr Al Hosn into a strong two-storied structure.
Sheikh Zayed bin Khalifa (ruled 1855-1909) Expanded Qasr Al Hosn further to reflect the emirate's increasing prominence.
Sheikh Shakhbut bin Sultan (ruled 1928-1966) Renovated and enlarged Qasr Al Hosn, adding a decorative arch and two new villas.
Sheikh Zayed bin Sultan (ruled 1966-2004) Moved the royal residence to Al Manhal palace and kept his diwan at Qasr Al Hosn.
Sources: Jayanti Maitra, www.adach.ae
