I recently attended a meeting where an acquaintance was working on ways to enhance his product.
“Let’s ask ChatGPT,” he suggested and started typing on his laptop.
Scenes like this are becoming the new normal in corporate life. People are increasingly relying on artificial intelligence models such as ChatGPT and Google’s Bard to help them write emails and create marketing strategies.
AI tools deliver streamlined workflows and help save hours spent on research and data generation.
But, on the other hand, there is the fear that AI may make jobs obsolete one day.
However, I believe these automation tools are not necessarily working against us. They are reliable personal assistants that free our teams from mundane tasks to focus on creative thinking.
But in the pursuit of streamlined workflows and saving time, we risk jeopardising the essence of our brand – the human connection – the bonds and trust we build through a handshake, a warm smile and common interests.
We are witnessing a tug-of-war between efficiency and human connection.
I recently worked with the founder of a brand who had handwritten a dinner invitation to influencers on special recycled paper and followed it up with a personal call to formally invite them.
In an age in which invitations are shared through WhatsApp messages and emails, the invitees said the owner’s personal and authentic touch motivated them to not only attend the dinner but also trust the brand.
So, how do you utilise the efficiency and free time that AI blesses us with?
How do you benefit from all the great things that AI offers, while safeguarding an authentic human connection?
Make AI your best friend. Invest in equipping your team with the right tools and know-how to navigate the world of AI and leverage it for work.
Train them in data analysis so they know how to use it to craft a brand story and better solutions.
Work on enhancing their emotional intelligence skills so that they can better connect with an audience.
It is also essential to ensure that team members are trained to become storytellers; something that AI can never replace.
Teams need to know how to use AI-produced data to create strategies that will help organisations thrive and connect with their clients and stakeholders better.
Secondly, save human connection for crucial touchpoints.
Similar to the brand founder I worked with, encourage your team to personalise emails, craft handwritten notes and, where possible, make phone calls and organise in-person meetings.
We are bombarded by mass emails and scheduled social media campaigns. The human connection could turn clients into loyal brand ambassadors.
Lastly, be refreshingly authentic. Our social media timelines are filled with filtered content and scripted dialogues.
In the age of automation and digital advancement, the human touch is the most valuable asset that organisations possess
Manar Al Hinai,
writer and communications adviser
Brands need to be real in a way that their audience can connect with them.
Genuine, relatable content builds engagement, and transparency and authenticity build trust.
Organisations and leaders should embrace the benefits that AI brings to the table, but never forget that authentic human connection builds brands and helps to sustain them in the long run.
In the age of automation and digital advancement, the human touch is the most valuable asset that organisations possess.
Manar Al Hinai is an award-winning Emirati writer and communications adviser based in Abu Dhabi.
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
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Director: Majid Al Ansari
Rating: 4/5
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Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
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How the bonus system works
The two riders are among several riders in the UAE to receive the top payment of £10,000 under the Thank You Fund of £16 million (Dh80m), which was announced in conjunction with Deliveroo's £8 billion (Dh40bn) stock market listing earlier this year.
The £10,000 (Dh50,000) payment is made to those riders who have completed the highest number of orders in each market.
There are also riders who will receive payments of £1,000 (Dh5,000) and £500 (Dh2,500).
All riders who have worked with Deliveroo for at least one year and completed 2,000 orders will receive £200 (Dh1,000), the company said when it announced the scheme.
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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
BUNDESLIGA FIXTURES
Friday (UAE kick-off times)
Cologne v Hoffenheim (11.30pm)
Saturday
Hertha Berlin v RB Leipzig (6.30pm)
Schalke v Fortuna Dusseldof (6.30pm)
Mainz v Union Berlin (6.30pm)
Paderborn v Augsburg (6.30pm)
Bayern Munich v Borussia Dortmund (9.30pm)
Sunday
Borussia Monchengladbach v Werder Bremen (4.30pm)
Wolfsburg v Bayer Leverkusen (6.30pm)
SC Freiburg v Eintracht Frankfurt (9on)
MATCH INFO
Burnley 0
Man City 3
Raheem Sterling 35', 49'
Ferran Torres 65'
The five pillars of Islam
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EA Sports FC 26
Publisher: EA Sports
Consoles: PC, PlayStation 4/5, Xbox Series X/S
Rating: 3/5
Top goalscorers in Europe
34 goals - Robert Lewandowski (68 points)
34 - Ciro Immobile (68)
31 - Cristiano Ronaldo (62)
28 - Timo Werner (56)
25 - Lionel Messi (50)
*29 - Erling Haaland (50)
23 - Romelu Lukaku (46)
23 - Jamie Vardy (46)
*NOTE: Haaland's goals for Salzburg count for 1.5 points per goal. Goals for Dortmund count for two points per goal.
French business
France has organised a delegation of leading businesses to travel to Syria. The group was led by French shipping giant CMA CGM, which struck a 30-year contract in May with the Syrian government to develop and run Latakia port. Also present were water and waste management company Suez, defence multinational Thales, and Ellipse Group, which is currently looking into rehabilitating Syrian hospitals.
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The Voice of Hind Rajab
Starring: Saja Kilani, Clara Khoury, Motaz Malhees
Director: Kaouther Ben Hania
Rating: 4/5
The%20Afghan%20connection
%3Cp%3EThe%20influx%20of%20talented%20young%20Afghan%20players%20to%20UAE%20cricket%20could%20have%20a%20big%20impact%20on%20the%20fortunes%20of%20both%20countries.%20Here%20are%20three%20Emirates-based%20players%20to%20watch%20out%20for.%0D%3Cbr%3E%20%0D%3Cbr%3E%3Cstrong%3EHassan%20Khan%20Eisakhil%3C%2Fstrong%3E%0D%3Cbr%3EMohammed%20Nabi%20is%20still%20proving%20his%20worth%20at%20the%20top%20level%20but%20there%20is%20another%20reason%20he%20is%20raging%20against%20the%20idea%20of%20retirement.%20If%20the%20allrounder%20hangs%20on%20a%20little%20bit%20longer%2C%20he%20might%20be%20able%20to%20play%20in%20the%20same%20team%20as%20his%20son%2C%20Hassan%20Khan.%20The%20family%20live%20in%20Ajman%20and%20train%20in%20Sharjah.%0D%3Cbr%3E%20%0D%3Cbr%3E%3Cstrong%3EMasood%20Gurbaz%3C%2Fstrong%3E%0D%3Cbr%3EThe%20opening%20batter%2C%20who%20trains%20at%20Sharjah%20Cricket%20Academy%2C%20is%20another%20player%20who%20is%20a%20part%20of%20a%20famous%20family.%20His%20brother%2C%20Rahmanullah%2C%20was%20an%20IPL%20winner%20with%20Kolkata%20Knight%20Riders%2C%20and%20opens%20the%20batting%20with%20distinction%20for%20Afghanistan.%0D%3Cbr%3E%20%0D%3Cbr%3E%3Cstrong%3EOmid%20Rahman%3C%2Fstrong%3E%0D%3Cbr%3EThe%20fast%20bowler%20became%20a%20pioneer%20earlier%20this%20year%20when%20he%20became%20the%20first%20Afghan%20to%20represent%20the%20UAE.%20He%20showed%20great%20promise%20in%20doing%20so%2C%20too%2C%20playing%20a%20key%20role%20in%20the%20senior%20team%E2%80%99s%20qualification%20for%20the%20Asia%20Cup%20in%20Muscat%20recently.%0D%3Cbr%3E%3C%2Fp%3E%0A
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Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
MATCH INFO
Who: UAE v USA
What: first T20 international
When: Friday, 2pm
Where: ICC Academy in Dubai
