Prince Mohammed bin Salman Nonprofit City has joined up with Saudi Arabia’s muvi Cinemas to open a new experience in Al Mishraq, the recently announced central zone of the city.
As per the agreement, muvi Cinemas in Al Mishraq will offer eight screens, including a 500-seat Dolby cinema, a 100-seat muvi suites VIP cinema experience and a 300-seat muvi boutique-themed cinema.
There will also be lobby areas to host corporate functions and other events.
“Appealing to 18,000 residents and many visitors of the City, the popular cinema brand will drive footfall to Al Mishraq, benefiting the surrounding retail shops,” a statement on Thursday said.
Muvi Cinemas is the kingdom's home-grown cinema brand and its largest cinema operator.
“The agreement to bring muvi’s new cinema to Al Mishraq aligns with our goal to provide unique experiences for the residents and visitors of the city,” said David Henry, chief executive of Prince Mohammed bin Salman Nonprofit City.
“The cinema will provide an opportunity to showcase Saudi culture and visual art.”
Located in the Irqah neighbourhood, Prince Mohammed bin Salman Nonprofit City is spread across an area of more than 3.4 square kilometres.
The development aims to act as an incubator for youth volunteer groups as well as local and international nonprofit institutions.
It will also house venture capital companies and investors, who will support and incubate talent and businesses to drive community contributions from around the world.
Commercial areas in the city are estimated to cover more than 306,000 square metres, with its workforce estimated to be about 20,000.
About 99,000 square metres have been allocated for retail, entertainment, and food and beverage outlets.
“As a home-grown company, leading the market share in both screen count and box office, it is a continuation of our expansion plans to offer our outstanding cinemas and experiences,” said Adon Quinn, chief executive of muvi Cinemas.
“We are working hard to deliver a unique experience that supports such a prestigious and innovative development.”
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Key facilities
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- 400m Olympic running track
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United States |
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2. |
China |
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3. |
UAE |
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4. |
Japan |
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5 |
Norway |
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6. |
Canada |
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Singapore |
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Australia |
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Saudi Arabia |
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South Korea |
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The flights
Etihad, Emirates and Singapore Airlines fly direct from the UAE to Singapore from Dh2,265 return including taxes. The flight takes about 7 hours.
The hotel
Rooms at the M Social Singapore cost from SG $179 (Dh488) per night including taxes.
The tour
Makan Makan Walking group tours costs from SG $90 (Dh245) per person for about three hours. Tailor-made tours can be arranged. For details go to www.woknstroll.com.sg
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Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
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Date started: March 2019
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Who has lived at The Bishops Avenue?
- George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
- Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
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