GrubTech chief executive Mohamed Al Fayed (left) and Egypt country manager Osama Harfoush. Photo: GrubTech
GrubTech chief executive Mohamed Al Fayed (left) and Egypt country manager Osama Harfoush. Photo: GrubTech
GrubTech chief executive Mohamed Al Fayed (left) and Egypt country manager Osama Harfoush. Photo: GrubTech
GrubTech chief executive Mohamed Al Fayed (left) and Egypt country manager Osama Harfoush. Photo: GrubTech

UAE start-up GrubTech expands to Egypt


Nada El Sawy
  • English
  • Arabic

The UAE’s GrubTech, a platform that digitises the back-end operations of restaurants and cloud kitchens, has expanded to Egypt, further diversifying its regional operations.

GrubTech plans to invest $5 million in the Arab world's third largest economy and most populous county over the coming 12 to 18 months, as it seeks to make Egypt its springboard for Africa expansion, the company said in a statement on Wednesday.

“I am so pleased for launching our operations in Egypt, which is one of the most important markets in the region,” said Mohamed Al Fayed, GrubTech’s co-founder and chief executive.

“There is a huge number of restaurants in the local market serving a large segment of the country’s population, which is a great opportunity for GrubTech to serve its clients through availing an easy-to-use integrated system,” he added.

With a population of 103 million and a median age of 25 years, Egypt has enormous potential. Egypt’s restaurants have experienced robust growth, with an estimated size of $17 billion annually, according to Egyptian cloud kitchen services operator The Food Lab.

Cloud kitchens, or ghost kitchens, are commercial establishments built to prepare food specifically for delivery and they have benefitted from the shift to online services during the coronavirus crisis. They have no physical presence as a restaurant, and offer delivery-only services from centralised premises through a mobile app.

The global cloud kitchen market is forecast to grow to $71.4bn by 2027 from about $43.1bn in 2019, according to Allied Market Research.

Founded in 2019 by Mr Al Fayed, Mohamed Hamedi and Omar Rifai, GrubTech enables its clients to digitise operations and management of online food orders and provides them with data to help streamline expenses.

Companies such as GrubTech have seen business pick up as the Covid-19 pandemic pushed the food industry online and established new habits.

GrubTech partners with food delivery aggregators, such as Talabat and Delivery Hero, and serves delivery-centric restaurants and delivery-only cloud kitchens, also known as dark or ghost kitchens.

GrubTech has raised a total of $18.4m, including $2m in a seed round in 2020, $3.4m in a pre-series A round in March of last year and $13m in a series A in December.

Proceeds from its latest funding, which was led by US-based Addition with participation from Mena-focused venture capital firms BY Ventures and Hambro Perks Oryx Fund, were earmarked for expansion to new markets.

The start-up now has offices in Egypt, Sri Lanka, Turkey and the UAE with 140 employees, and serves clients in 17 countries.

The Cairo office plans to double from 20 people to 40 in the short term, GrubTech Egypt country manager Osama Harfoush told The National.

“The Egyptian market is huge; it contains hundreds of thousands of restaurants and has a massive potential,” said Mr Harfoush, who previously served as Egypt country manager for delivery platform as well as regional operations manager for social traffic crowdsourcing app Wasalny.

In March, GrubTech signed a partnership agreement with Cairo-based digital payments service provider Paymob in a move that allows restaurants and cloud kitchens in Egypt to efficiently manage their payment systems through the GrubTech platform.

Why are asylum seekers being housed in hotels?

The number of asylum applications in the UK has reached a new record high, driven by those illegally entering the country in small boats crossing the English Channel.

A total of 111,084 people applied for asylum in the UK in the year to June 2025, the highest number for any 12-month period since current records began in 2001.

Asylum seekers and their families can be housed in temporary accommodation while their claim is assessed.

The Home Office provides the accommodation, meaning asylum seekers cannot choose where they live.

When there is not enough housing, the Home Office can move people to hotels or large sites like former military bases.

Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

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The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
Red flags
  • Promises of high, fixed or 'guaranteed' returns.
  • Unregulated structured products or complex investments often used to bypass traditional safeguards.
  • Lack of clear information, vague language, no access to audited financials.
  • Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
  • Hard-selling tactics - creating urgency, offering 'exclusive' deals.

Courtesy: Carol Glynn, founder of Conscious Finance Coaching

The specS: 2018 Toyota Camry

Price: base / as tested: Dh91,000 / Dh114,000

Engine: 3.5-litre V6

Gearbox: Eight-speed automatic

Power: 298hp @ 6,600rpm

Torque: 356Nm @ 4,700rpm

Fuel economy, combined: 7.0L / 100km

The specs

Engine: 2.0-litre 4-cyl

Power: 153hp at 6,000rpm

Torque: 200Nm at 4,000rpm

Transmission: 6-speed auto

Price: Dh99,000

On sale: now

The specs: 2019 Audi A7 Sportback

Price, base: Dh315,000

Engine: 3.0-litre V6

Transmission: Seven-speed automatic

Power: 335hp @ 5,000rpm

Torque: 500Nm @ 1,370rpm

Fuel economy 5.9L / 100km

Our legal consultants

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

If you go

The flights
Emirates and Etihad fly direct to Nairobi, with fares starting from Dh1,695. The resort can be reached from Nairobi via a 35-minute flight from Wilson Airport or Jomo Kenyatta International Airport, or by road, which takes at least three hours.

The rooms
Rooms at Fairmont Mount Kenya range from Dh1,870 per night for a deluxe room to Dh11,000 per night for the William Holden Cottage.

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Updated: May 30, 2023, 12:01 PM`