A Saudi farmer roasts Khawlani coffee beans at a coffee farm in Saudi Arabia's southwestern region of Jazan. This region is known for its red Khawlani coffee beans, often blended with cardamom and saffron to give a yellowish hue of coffee -- locally known as ghawa. AFP
A Saudi farmer roasts Khawlani coffee beans at a coffee farm in Saudi Arabia's southwestern region of Jazan. This region is known for its red Khawlani coffee beans, often blended with cardamom and saffron to give a yellowish hue of coffee -- locally known as ghawa. AFP
A Saudi farmer roasts Khawlani coffee beans at a coffee farm in Saudi Arabia's southwestern region of Jazan. This region is known for its red Khawlani coffee beans, often blended with cardamom and saffron to give a yellowish hue of coffee -- locally known as ghawa. AFP
A Saudi farmer roasts Khawlani coffee beans at a coffee farm in Saudi Arabia's southwestern region of Jazan. This region is known for its red Khawlani coffee beans, often blended with cardamom and saf

Saudi Arabia's sovereign wealth fund PIF launches coffee company


Deena Kamel
  • English
  • Arabic

Saudi Arabia's sovereign wealth fund said it launched a coffee company to develop the national industry, boost production capacity and promote Saudi coffee beans as a global product, in line with the kingdom's focus on the priority sector of food and agriculture.

The new Saudi Coffee Company, in partnership with the private sector, will support the kingdom's coffee industry along its entire value chain, from bean to cup, the Public Investment Fund (PIF) said in a statement on Sunday.

It will also play a "vital role" in developing sustainable coffee production in the southern Jazan region, home to the coffee Arabica, the fund said.

"The launch of the Saudi Coffee Company aligns with PIF’s strategy, which focuses on developing and enabling 13 promising sectors, including food and agriculture, as part of broader efforts to diversify sources of income for the local economy," it said.

The Saudi Coffee Company plans over the next 10 years to invest nearly 1.2 billion Saudi riyals ($320m) in the national coffee industry, with the goal of boosting the country’s production from 300 tonnes per year to 2,500 tonnes per year.

The company also aims to establish a dedicated academy to train local talent, entrepreneurs, coffee plantation owners and farmers as part of PIF’s focus on creating opportunities for small businesses and start-ups, the fund said.

It will also introduce the latest technologies across the planting, harvesting, roasting and marketing aspects of the coffee industry in Saudi Arabia.

The dedicated academy will open in various locations in the country, where Saudi Arabian professionals, entrepreneurs, coffee plantation owners and farmers can get training and knowledge to help them start their own businesses.

The academy will also help locals in the region to contribute to the industry’s growth and benefit from the opportunities that arise, the fund said.

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Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

A little about CVRL

Founded in 1985 by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, the Central Veterinary Research Laboratory (CVRL) is a government diagnostic centre that provides testing and research facilities to the UAE and neighbouring countries.

One of its main goals is to provide permanent treatment solutions for veterinary related diseases. 

The taxidermy centre was established 12 years ago and is headed by Dr Ulrich Wernery. 

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Company: Bidzi

● Started: 2024

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● Industry: M&A

● Funding size: Bootstrapped

● No of employees: Nine

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MATCH INFO

Barcelona 2
Suarez (10'), Messi (52')

Real Madrid 2
Ronaldo (14'), Bale (72')

Director: Shady Ali
Cast: Boumi Fouad , Mohamed Tharout and Hisham Ismael
Rating: 3/5

Updated: May 15, 2022, 1:54 PM`