Beeah Group, the environmental management company based in Sharjah, said that its new headquarters, designed by Zaha Hadid, will feature a "digital twin" in the metaverse as it looks to create a model for future workplaces.
The digital twin will replicate its headquarters' physical structure and systems, tracking parameters and data in real-time.
Artificial intelligence technologies will run simulations, studying variables such as the building’s occupancy rate, temperature and light preferences, and propose solutions or take measures that will help to realise energy efficiency, Beeah said on Tuesday.
A digital twin is a virtual representation of an object or system and is one of the core components of the metaverse, the new digital space that allows those in it to communicate and move using three-dimensional avatars.
“From the beginning, we have seen the importance of using digital twin technology,” said Beeah Group chief executive Khaled Al Huraimel.
“Digital twin technology is an essential building block for a parallel reality workplace such as the metaverse. It allows synchronicity between the physical and virtual worlds where our employees and partners can benefit from a simultaneous experience at our headquarters, both physically and virtually.”
The metaverse is not new but is considered to be the next big step in the future of digital interaction. It gained significant attention when Facebook rebranded as Meta Platforms last October.
It is also slowly registering a growth in demand for jobs in a sign of the metaverse's imminent integration with the future digital economy, said experts at the Intersec conference held in Dubai last month.
Beeah's headquarters, which it says is already the “most AI-integrated workspace in the Middle East”, will have integrations for more than 100 AI use cases.
The company worked with Microsoft, Johnson Controls and Evoteq to put in place the technology at its headquarters. Evoteq is a venture of Beeah Digital, the group’s digital transformation business, which will build Sharjah's first data centre.
The new structure is being positioned as a model for the offices of the future, the company said.
"As we designed the office of the future, we sought to integrate the best technologies for an experience that combines the best of both the physical and virtual worlds. This aligns with our vision of the future workplace and preparing for Web3,” Mr Al Huraimel said.
“We expect that as our businesses grow, metaverse workplaces will increasingly become a requirement for convenient collaboration across geographies and across our group verticals.”
Web3 is the new concept of the world wide web, built upon the core concepts of blockchain, decentralisation, openness and greater user utility. It is considered to be a major paradigm shift similar to when Web 2.0 emerged in the mid-2000s upon the growth of Google and the creation of Facebook.
Beeah's headquarters has several access control measures in place, from number plate recognition to facial recognition at a virtual concierge. For employees, a companion app also allows access to specific areas.
As we designed the office of the future, we sought to integrate the best technologies for an experience that combines the best of both the physical and virtual worlds. This aligns with our vision of the future workplace and preparing for Web3
Khaled Al Huraimel,
chief executive of Beeah Group
“We will be able to centralise access control and employee identification through blockchain technology. This will further enhance security, from entry to physical spaces within the building and also virtual rooms,” Mr Al Huraimel said.
“The employee smart contracts will provide not just access to the HQ but also to several other utilities.”
Beeah was founded in 2007 through a public-private partnership in Sharjah and has since pioneered sustainability initiatives for the region and beyond.
Last month, it unified its operations across the region — including in the UAE, Saudi Arabia and Egypt, alongside other global joint ventures — to become an international holding group with various business verticals and a new brand identity as it seeks to capitalise on business opportunities across diverse industries and countries.
RESULTS
Main card
Bantamweight 56.4kg: Mehdi Eljamari (MAR) beat Abrorbek Madiminbekov (UZB), Split points decision
Super heavyweight 94 kg: Adnan Mohammad (IRN) beat Mohammed Ajaraam (MAR), Split points decision
Lightweight 60kg: Zakaria Eljamari (UAE) beat Faridoon Alik Zai (AFG), RSC round 3
Light heavyweight 81.4kg: Taha Marrouni (MAR) beat Mahmood Amin (EGY), Unanimous points decision
Light welterweight 64.5kg: Siyovush Gulmamadov (TJK) beat Nouredine Samir (UAE), Unanimous points decision
Light heavyweight 81.4kg: Ilyass Habibali (UAE) beat Haroun Baka (ALG), KO second round
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
How to donate
Send “thenational” to the following numbers or call the hotline on: 0502955999
2289 – Dh10
2252 – Dh 50
6025 – Dh20
6027 – Dh 100
6026 – Dh 200
The%20specs
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KILLING OF QASSEM SULEIMANI
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
Killing of Qassem Suleimani
MATCH INFO
Uefa Champions League last 16, second leg
Liverpool (0) v Atletico Madrid (1)
Venue: Anfield
Kick-off: Thursday, March 12, midnight
Live: On beIN Sports HD
UAE currency: the story behind the money in your pockets
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
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Graduated from the American University of Sharjah
She is the eldest of three brothers and two sisters
Has helped solve 15 cases of electric shocks
Enjoys travelling, reading and horse riding
Pharaoh's curse
British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.
Biog
Mr Kandhari is legally authorised to conduct marriages in the gurdwara
He has officiated weddings of Sikhs and people of different faiths from Malaysia, Sri Lanka, Russia, the US and Canada
Father of two sons, grandfather of six
Plays golf once a week
Enjoys trying new holiday destinations with his wife and family
Walks for an hour every morning
Completed a Bachelor of Commerce degree in Loyola College, Chennai, India
2019 is a milestone because he completes 50 years in business
ESSENTIALS
The flights
Emirates flies direct from Dubai to Rio de Janeiro from Dh7,000 return including taxes. Avianca fliles from Rio to Cusco via Lima from $399 (Dhxx) return including taxes.
The trip
From US$1,830 per deluxe cabin, twin share, for the one-night Spirit of the Water itinerary and US$4,630 per deluxe cabin for the Peruvian Highlands itinerary, inclusive of meals, and beverages. Surcharges apply for some excursions.
Election pledges on migration
CDU: "Now is the time to control the German borders and enforce strict border rejections"
SPD: "Border closures and blanket rejections at internal borders contradict the spirit of a common area of freedom"
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A MINECRAFT MOVIE
Director: Jared Hess
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Rating: 3/5
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The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
Red Sparrow
Dir: Francis Lawrence
Starring: Jennifer Lawrence, Joel Egerton, Charlotte Rampling, Jeremy Irons
Three stars
The 12 Syrian entities delisted by UK
Ministry of Interior
Ministry of Defence
General Intelligence Directorate
Air Force Intelligence Agency
Political Security Directorate
Syrian National Security Bureau
Military Intelligence Directorate
Army Supply Bureau
General Organisation of Radio and TV
Al Watan newspaper
Cham Press TV
Sama TV
THURSDAY'S FIXTURES
4pm Maratha Arabians v Northern Warriors
6.15pm Deccan Gladiators v Pune Devils
8.30pm Delhi Bulls v Bangla Tigers
Abu Dhabi Sustainability Week
Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
The Great Derangement: Climate Change and the Unthinkable
Amitav Ghosh, University of Chicago Press
The specs: 2019 Haval H6
Price, base: Dh69,900
Engine: 2.0-litre turbocharged four-cylinder
Transmission: Seven-speed automatic
Power: 197hp @ 5,500rpm
Torque: 315Nm @ 2,000rpm
Fuel economy, combined: 7.0L / 100km
WHAT IS A BLACK HOLE?
1. Black holes are objects whose gravity is so strong not even light can escape their pull
2. They can be created when massive stars collapse under their own weight
3. Large black holes can also be formed when smaller ones collide and merge
4. The biggest black holes lurk at the centre of many galaxies, including our own
5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
A spokesman said her upset demeanour was due to a personal matter.
Nayanthara: Beyond The Fairy Tale
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