Hawa Safaga, a kitesurfing and windsurfing station in the Red Sea, saw bookings increase in October as Egypt's tourism recovers. Photo: Hawa Safaga
Hawa Safaga, a kitesurfing and windsurfing station in the Red Sea, saw bookings increase in October as Egypt's tourism recovers. Photo: Hawa Safaga
Hawa Safaga, a kitesurfing and windsurfing station in the Red Sea, saw bookings increase in October as Egypt's tourism recovers. Photo: Hawa Safaga
Hawa Safaga, a kitesurfing and windsurfing station in the Red Sea, saw bookings increase in October as Egypt's tourism recovers. Photo: Hawa Safaga

How Egypt’s tourism businesses are bouncing back


Nada El Sawy
  • English
  • Arabic

On a recent Saturday at the Pyramids of Giza, the area was buzzing with something that had not been seen in more than a year: buses filled with tourists.

Travel restrictions and lockdowns because of the Covid-19 pandemic wiped out $17.6 billion from Egypt’s economy last year, including 844,000 travel and tourism jobs, according to the World Travel and Tourism Council.

The country's foreign tourist arrivals dropped 72 per cent and international tourism receipts dropped 66 per cent last year, according to the UN World Tourism Organisation. While Egypt hosted 13 million tourists in 2019, that number shrivelled to 3.6 million in 2020.

The travel and tourism industry accounted for about 12 per cent of Egypt's gross domestic product pre-Covid. The sector’s contribution to the economy fell to $14.4bn in 2020 from $32bn in 2019, according to the WTCC.

But now there are green shoots that the Arab world's third-largest economy is turning a page and its tourism industry is on the mend.

We are expecting a good flow of business in this winter season and onwards
Alaa Akel,
chairman of the Egyptian Red Sea Hotels Association

Hotels are gradually seeing their performance improve after a period of slow business when tourist activity ground to a halt in March 2020.

Occupancy rates have climbed steadily since May 2020, when hotels opened at 25 per cent capacity, up to last month when they were allowed to return to full capacity.

That rebound has been spurred by the resumption of Russian flights to Red Sea resort cities in August after a six-year hiatus, Egypt’s removal from the UK’s red travel list in September and the increased vaccination of tourism workers and tourists.

“After a long time of people staying home, they have the appetite to travel. So we are expecting a good flow of business in this winter season and onwards,” Alaa Akel, chairman of the Egyptian Red Sea Hotels Association and chief executive of the Jaz Hotel Group, tells The National.

The number of tourists has been increasing steadily since January and the country received 3.5 million visitors in the first half of this year, according to the Ministry of Tourism and Antiquities.

Tourism and Antiquities Minister Khaled El Anany has said he is optimistic about the rest of the year and expects numbers to return to pre-Covid levels by the end of 2022.

The return of the Russian market, which brought in the highest number of international visitors to Egypt before 2015, is a boon to the country's tourism industry. Flights had been halted for six years after a Russian airliner carrying 224 passengers and crew crashed in Egypt's Sinai peninsula.

“Since the reconciliation with the Russian market, it didn’t make sense to keep the occupancy at 70 per cent from the hotel inventory,” Mr Akel says.

With Covid precautions in place and the vaccination of all employees working in the hotel sector, the government was encouraged to allow full capacity, he points out.

It has not been easy for small and medium enterprises, which make up most tourism businesses globally, to stay afloat during the crisis.

Egypt’s central bank introduced a 50bn pound ($3.2bn) package at the start of the pandemic to support the tourism industry.

Over the summer, the German non-profit organisation enpact and the TUI Care Foundation selected 50 businesses in Egypt for a six-month tourism recovery programme.

The programme, which runs until January and is supported by the German government, includes €9,000 ($10,400) of direct financial support, as well as mentoring and training.

Omar Samra's Wild Guanabana shut down for most of 2020 before offering a local trip in the Red Sea mountains last November. Photo: Wild Guanabana
Omar Samra's Wild Guanabana shut down for most of 2020 before offering a local trip in the Red Sea mountains last November. Photo: Wild Guanabana

Among the recipients are mountaineer Omar Samra’s Wild Guanabana, an adventure travel company founded in 2009. The business started by offering walking and climbing experiences in Egypt, Nepal, Peru and Tanzania, and has expanded to more than 25 countries.

“We were severely impacted [by the pandemic],” says Mr Samra. “We’ve obviously endured lots of crises from revolution to terrorist attacks to Ebola to all kinds of things, but we’ve never had a crisis that basically impacted everything all at once.”

Wild Guanabana suspended all trips until November 2020, when they offered a local trip in the mountains near Hurghada on the Red Sea. By the end of 2020, the tour business was down 90 per cent and a new line of consulting work only made up for 30 to 40 per cent.

The company did not bring back international trips, such as Kilimanjaro in Tanzania and Mount Elbrus in Russia, until May of this year.

“Lots of businesses, including ourselves, contemplated closure,” Mr Samra says.

The recovery programme has given him a lifeline to hire back some of the employees he had to let go; the team had gone down from 15 people to five.

Mr Samra says the company is also focusing on niches within the local segment until international travel is back to normal.

Adventure G co-founders Amr Mashaly and Ethar Samir started their company in October 2020 with a focus on local travel experiences. Photo: Adventure G
Adventure G co-founders Amr Mashaly and Ethar Samir started their company in October 2020 with a focus on local travel experiences. Photo: Adventure G

Another entrepreneur in the recovery programme is Amr Mashaly. He had a tourism company based in London, offering sustainable and unique travel experiences in Columbia, Kenya, Mexico and Thailand.

After the pandemic hit, he decided to shut down the business and return to Egypt where he offered local travel experiences. In October 2020, Mr Mashaly started an online portal Adventure G with an initial focus on the Red Sea town of El Gouna and Fayoum, a city in an oasis 100 kilometres south-west of Cairo.

“Travellers are going to be looking for more local experiences. Even if they’re going to be able to travel internationally, the behavioural change has happened already,” Mr Mashaly says.

The relaxation of travel restrictions has also helped business. Since Egypt was removed from the UK’s red list, Adventure G will be hosting a group from the University of London in January in Cairo, Fayoum, Luxor and Aswan.

“Egypt is very open right now … this makes our life way easier,” Mr Mashaly says.

Hawa Safaga co-owners Julie Nassr and Ramy Sabry with their young daughter. Photo: Hawa Safaga
Hawa Safaga co-owners Julie Nassr and Ramy Sabry with their young daughter. Photo: Hawa Safaga

Hawa Safaga, a kitesurfing and windsurfing station in the Red Sea's Soma Bay, relies heavily on international tourists.

German-Egyptian Julie Nassr, who runs the business with her husband Ramy Sabry, says 65 per cent of their customers are German, 20 per cent French and the rest a mix of nationalities.

“We had planned to open another station and make further investment and then the pandemic came and we shut down completely for four months,” says Ms Nassr.

They struggled financially and had to rely on donations to upgrade their kitesurfing equipment. Usually the company charters boats and hires seasonal workers, but cut those costs once business was dramatically reduced.

The financial support from the recovery programme allowed Hawa Safaga to take a risk by chartering a boat for the month of October.

Owing to high vaccination rates in source countries, including France, Germany and Switzerland, and easier travel regulations, business in October “was almost as good as before the pandemic”, Ms Nassr says.

Hawa Safaga’s Facebook page declared last month: “Soma Bay is full of kites! Most hotels and stations are fully booked, including us. Tourism is back”.

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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

FA Cup quarter-final draw

The matches will be played across the weekend of 21 and 22 March

Sheffield United v Arsenal

Newcastle v Manchester City

Norwich v Derby/Manchester United

Leicester City v Chelsea

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2025 Fifa Club World Cup groups

Group A: Palmeiras, Porto, Al Ahly, Inter Miami.

Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.

Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.

Group D: Flamengo, ES Tunis, Chelsea, Leon.

Group E: River Plate, Urawa, Monterrey, Inter Milan.

Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.

Group G: Manchester City, Wydad, Al Ain, Juventus.

Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.

The BIO

Favourite piece of music: Verdi’s Requiem. It’s awe-inspiring.

Biggest inspiration: My father, as I grew up in a house where music was constantly played on a wind-up gramophone. I had amazing music teachers in primary and secondary school who inspired me to take my music further. They encouraged me to take up music as a profession and I follow in their footsteps, encouraging others to do the same.

Favourite book: Ian McEwan’s Atonement – the ending alone knocked me for six.

Favourite holiday destination: Italy - music and opera is so much part of the life there. I love it.

Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

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MATCH INFO

Manchester United 1 (Fernandes pen 2') Tottenham Hotspur 6 (Ndombele 4', Son 7' & 37' Kane (30' & pen 79, Aurier 51')

Man of the match Son Heung-min (Tottenham)

UAE currency: the story behind the money in your pockets
Guide to intelligent investing
Investing success often hinges on discipline and perspective. As markets fluctuate, remember these guiding principles:
  • Stay invested: Time in the market, not timing the market, is critical to long-term gains.
  • Rational thinking: Breathe and avoid emotional decision-making; let logic and planning guide your actions.
  • Strategic patience: Understand why you’re investing and allow time for your strategies to unfold.
 
 
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The years Ramadan fell in May

1987

1954

1921

1888

Federer's 19 grand slam titles

Australian Open (5 titles) - 2004 bt Marat Safin; 2006 bt Marcos Baghdatis; 2007 bt Fernando Gonzalez; 2010 bt Andy Murray; 2017 bt Rafael Nadal

French Open (1 title) - 2009 bt Robin Soderling

Wimbledon (8 titles) - 2003 bt Mark Philippoussis; 2004 bt Andy Roddick; 2005 bt Andy Roddick; 2006 bt Rafael Nadal; 2007 bt Rafael Nadal; 2009 bt Andy Roddick; 2012 bt Andy Murray; 2017 bt Marin Cilic

US Open (5 titles) - 2004 bt Lleyton Hewitt; 2005 bt Andre Agassi; 2006 bt Andy Roddick; 2007 bt Novak Djokovic; 2008 bt Andy Murray

Defence review at a glance

• Increase defence spending to 2.5% of GDP by 2027 but given “turbulent times it may be necessary to go faster”

• Prioritise a shift towards working with AI and autonomous systems

• Invest in the resilience of military space systems.

• Number of active reserves should be increased by 20%

• More F-35 fighter jets required in the next decade

• New “hybrid Navy” with AUKUS submarines and autonomous vessels

Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

While you're here
Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

Dubai works towards better air quality by 2021

Dubai is on a mission to record good air quality for 90 per cent of the year – up from 86 per cent annually today – by 2021.

The municipality plans to have seven mobile air-monitoring stations by 2020 to capture more accurate data in hourly and daily trends of pollution.

These will be on the Palm Jumeirah, Al Qusais, Muhaisnah, Rashidiyah, Al Wasl, Al Quoz and Dubai Investment Park.

“It will allow real-time responding for emergency cases,” said Khaldoon Al Daraji, first environment safety officer at the municipality.

“We’re in a good position except for the cases that are out of our hands, such as sandstorms.

“Sandstorms are our main concern because the UAE is just a receiver.

“The hotspots are Iran, Saudi Arabia and southern Iraq, but we’re working hard with the region to reduce the cycle of sandstorm generation.”

Mr Al Daraji said monitoring as it stood covered 47 per cent of Dubai.

There are 12 fixed stations in the emirate, but Dubai also receives information from monitors belonging to other entities.

“There are 25 stations in total,” Mr Al Daraji said.

“We added new technology and equipment used for the first time for the detection of heavy metals.

“A hundred parameters can be detected but we want to expand it to make sure that the data captured can allow a baseline study in some areas to ensure they are well positioned.”

10 tips for entry-level job seekers
  • Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
  • Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
  • Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
  • For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
  • Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
  • Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
  • Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
  • Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
  • Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
  • Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

UAE currency: the story behind the money in your pockets
Results

2pm: Serve U – Maiden (TB) Dh60,000 (Dirt) 1,400m; Winner: Violent Justice, Pat Dobbs (jockey), Doug Watson (trainer)

2.30pm: Al Shafar Investment – Conditions (TB) Dh100,000 (D) 1,400m; Winner: Desert Wisdom, Bernardo Pinheiro, Ahmed Al Shemaili

3pm: Commercial Bank of Dubai – Handicap (TB) Dh68,000 (D) 1,200m; Winner: Fawaareq, Sam Hitchcott, Doug Watson

3.30pm: Shadwell – Rated Conditions (TB) Dh100,000 (D) 1,600m; Winner: Down On Da Bayou, Xavier Ziani, Salem bin Ghadayer

4pm: Dubai Real Estate Centre – Maiden (TB) Dh60,000 (D) 1,600m; Winner: Rakeez, Patrick Cosgrave, Bhupat Seemar

4.30pm: Al Redha Insurance Brokers – Handicap (TB) Dh78,000 (D) 1,800m; Winner: Capla Crusader, Bernardo Pinheiro, Rashed Bouresly

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Director: Laxman Utekar

Cast: Vicky Kaushal, Akshaye Khanna, Diana Penty, Vineet Kumar Singh, Rashmika Mandanna

Rating: 1/5

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
UAE currency: the story behind the money in your pockets
Key recommendations
  • Fewer criminals put behind bars and more to serve sentences in the community, with short sentences scrapped and many inmates released earlier.
  • Greater use of curfews and exclusion zones to deliver tougher supervision than ever on criminals.
  • Explore wider powers for judges to punish offenders by blocking them from attending football matches, banning them from driving or travelling abroad through an expansion of ‘ancillary orders’.
  • More Intensive Supervision Courts to tackle the root causes of crime such as alcohol and drug abuse – forcing repeat offenders to take part in tough treatment programmes or face prison.

The Cockroach

 (Vintage)

Ian McEwan 
 

Inside%20Out%202
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What's in the deal?

Agreement aims to boost trade by £25.5bn a year in the long run, compared with a total of £42.6bn in 2024

India will slash levies on medical devices, machinery, cosmetics, soft drinks and lamb.

India will also cut automotive tariffs to 10% under a quota from over 100% currently.

Indian employees in the UK will receive three years exemption from social security payments

India expects 99% of exports to benefit from zero duty, raising opportunities for textiles, marine products, footwear and jewellery

Company profile

Name: Dukkantek 

Started: January 2021 

Founders: Sanad Yaghi, Ali Al Sayegh and Shadi Joulani 

Based: UAE 

Number of employees: 140 

Sector: B2B Vertical SaaS(software as a service) 

Investment: $5.2 million 

Funding stage: Seed round 

Investors: Global Founders Capital, Colle Capital Partners, Wamda Capital, Plug and Play, Comma Capital, Nowais Capital, Annex Investments and AMK Investment Office  

At a glance

Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.

 

Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year

 

Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month

 

Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30 

 

Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse

 

Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth

 

Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances

ELIO

Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett

Directors: Madeline Sharafian, Domee Shi, Adrian Molina

Rating: 4/5

Updated: November 08, 2021, 10:19 AM`