A shopper walks past an Adidas store in Miami, Florida. Adidas is reported to have reached an agreement to sell Reebok to Authentic Brands for nearly $2.5 billion. Photo: Getty Images
A shopper walks past an Adidas store in Miami, Florida. Adidas is reported to have reached an agreement to sell Reebok to Authentic Brands for nearly $2.5 billion. Photo: Getty Images
A shopper walks past an Adidas store in Miami, Florida. Adidas is reported to have reached an agreement to sell Reebok to Authentic Brands for nearly $2.5 billion. Photo: Getty Images
A shopper walks past an Adidas store in Miami, Florida. Adidas is reported to have reached an agreement to sell Reebok to Authentic Brands for nearly $2.5 billion. Photo: Getty Images

Adidas agrees to sell struggling Reebok for $2.5bn to Authentic Brands


Deepthi Nair
  • English
  • Arabic

German sportswear company Adidas has entered into an agreement to sell its underperforming Reebok business to retail conglomerate Authentic Brands Group for up to €2.1 billion ($2.5bn).

The majority of the price will be paid in cash at closing of the transaction, with the rest coming as deferred and contingent consideration, the sportswear manufacturer said in a statement on Thursday. The deal is expected to close in the first quarter of 2022. The majority of the cash proceeds will be distributed among shareholders, Adidas said.

“Reebok has been a valued part of Adidas, and we are grateful for the contributions the brand and the team behind it have made to our company,” Kasper Rorsted, chief executive of Adidas, said. “With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success.”

Jamie Salter, chairman and chief executive of Authentic Brands, said the deal is “an important milestone” in the company’s growth. “We are committed to preserving Reebok’s integrity, innovation and values – including its presence in bricks and mortar.”

Authentic Brands, which filed recently for an initial public offering in the US, had set its sights on Reebok for many years and “we’re excited to finally bring this iconic brand into the fold”, Mr Salter said.

“Reebok not only holds a special place in the minds and hearts of consumers around the world, but the brand also has expansive global distribution,” he said in a separate statement.

Authentic Brands already owns numerous bankrupt brands such as Barneys New York, Brooks Brothers, Forever 21 and Aeropostale.

Sneaker maker and athletic wear company Reebok currently operates in 80 countries, with around 70 per cent of its business coming from outside the US and Canada. Authentic Brands aims to maintain the brand’s global footprint across retail, wholesale and e-commerce channels, the company said.

We are committed to preserving Reebok’s integrity, innovation and values – including its presence in bricks and mortar
Jamie Salter,
chairman and chief executive, Authentic Brands

Reebok has been formally on the block since early this year after Adidas had tried for more than a decade to revive the brand’s performance.

The brand’s global headquarters will remain in Boston, the AB statement said. Reebok’s operations will continue in the US and Canada, Latin America, Asia Pacific, Europe and Russia after the transaction.

Adidas acquired Reebok, which is known for creating the first spiked running shoe, for $3.8bn in 2006 to fend off Nike. At the time, the acquisition included the Rockport, CCM Hockey and Greg Norman brands, which Adidas later divested for €0.4bn.

In 2016, Reebok initiated a turnaround plan called ‘Muscle Up’ through which the brand was able to significantly improve its growth and profitability prospects. In March this year, Adidas designed a strategy to significantly increase sales and profitability and gain market share by 2025, according to the statement.

Following this evaluation, Adidas decided to initiate a formal process to divest Reebok in February 2021.

Shoes line a wall in an Adidas store in Miami, Florida. Reebok has been formally on the block since early this year after Adidas had tried for more than a decade to revive the brand’s performance. Photo: Getty Images/AFP
Shoes line a wall in an Adidas store in Miami, Florida. Reebok has been formally on the block since early this year after Adidas had tried for more than a decade to revive the brand’s performance. Photo: Getty Images/AFP

The deal will not change Adidas’s financial outlook for this year or its previously announced long-term targets, the company said.

Adidas reported that its net income improved by more than €600m to €387m in the second quarter. The company’s revenues grew 51 per cent to €5.08bn in the second quarter.

Wholesale revenues as well as sales in Adidas’ retail stores grew at a high-double-digit rate while e-commerce revenues declined 14 per cent in the quarter, reflecting the exceptionally high growth in the prior year period when digital revenues had almost doubled.

“Sales in our strategic growth markets EMEA and North America almost doubled. Revenues in our key categories of football and outdoor even grew at triple-digit rates,” Mr Rorsted said. “This momentum gives us the confidence to increase our full-year outlook despite the external challenges that our industry continues to face.”

Famous left-handers

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Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Cargoz%3Cbr%3E%3Cstrong%3EDate%20started%3A%3C%2Fstrong%3E%20January%202022%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Premlal%20Pullisserry%20and%20Lijo%20Antony%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2030%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Seed%3C%2Fp%3E%0A
PROFILE OF HALAN

Started: November 2017

Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga

Based: Cairo, Egypt

Sector: transport and logistics

Size: 150 employees

Investment: approximately $8 million

Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar

Monster

Directed by: Anthony Mandler

Starring: Kelvin Harrison Jr., John David Washington 

3/5

 

The%20US%20Congress%20explained
%3Cp%3E-%20Congress%20is%20one%20of%20three%20branches%20of%20the%20US%20government%2C%20and%20the%20one%20that%20creates%20the%20nation's%20federal%20laws%3C%2Fp%3E%0A%3Cp%3E-%20Congress%20is%20divided%20into%20two%20chambers%3A%20The%20House%20of%20Representatives%20and%20the%20Senate%3C%2Fp%3E%0A%3Cp%3E-%C2%A0The%20House%20is%20made%20up%20of%20435%20members%20based%20on%20a%20state's%20population.%20House%20members%20are%20up%20for%20election%20every%20two%20years%3C%2Fp%3E%0A%3Cp%3E-%20A%20bill%20must%20be%20approved%20by%20both%20the%20House%20and%20Senate%20before%20it%20goes%20to%20the%20president's%20desk%20for%20signature%3C%2Fp%3E%0A%3Cp%3E-%20A%20political%20party%20needs%20218%20seats%20to%20be%20in%20control%20of%20the%20House%20of%20Representatives%3C%2Fp%3E%0A%3Cp%3E-%20The%20Senate%20is%20comprised%20of%20100%20members%2C%20with%20each%20state%20receiving%20two%20senators.%20Senate%20members%20serve%20six-year%20terms%3C%2Fp%3E%0A%3Cp%3E-%20A%20political%20party%20needs%2051%20seats%20to%20control%20the%20Senate.%20In%20the%20case%20of%20a%2050-50%20tie%2C%20the%20party%20of%20the%20president%20controls%20the%20Senate%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
COMPANY%20PROFILE%20
%3Cp%3EName%3A%20DarDoc%3Cbr%3EBased%3A%20Abu%20Dhabi%3Cbr%3EFounders%3A%20Samer%20Masri%2C%20Keswin%20Suresh%3Cbr%3ESector%3A%20HealthTech%3Cbr%3ETotal%20funding%3A%20%24800%2C000%3Cbr%3EInvestors%3A%20Flat6Labs%2C%20angel%20investors%20%2B%20Incubated%20by%20Hub71%2C%20Abu%20Dhabi's%20Department%20of%20Health%3Cbr%3ENumber%20of%20employees%3A%2010%3C%2Fp%3E%0A
MATCH INFO

Day 2 at Mount Maunganui

England 353

Stokes 91, Denly 74, Southee 4-88

New Zealand 144-4

Williamson 51, S Curran 2-28

What can you do?

Document everything immediately; including dates, times, locations and witnesses

Seek professional advice from a legal expert

You can report an incident to HR or an immediate supervisor

You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline

In criminal cases, you can contact the police for additional support

Specs

Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request

Defined benefit and defined contribution schemes explained

Defined Benefit Plan (DB)

A defined benefit plan is where the benefit is defined by a formula, typically length of service to and salary at date of leaving.

Defined Contribution Plan (DC) 

A defined contribution plan is where the benefit depends on the amount of money put into the plan for an employee, and how much investment return is earned on those contributions.

What can victims do?

Always use only regulated platforms

Stop all transactions and communication on suspicion

Save all evidence (screenshots, chat logs, transaction IDs)

Report to local authorities

Warn others to prevent further harm

Courtesy: Crystal Intelligence

Score

New Zealand 266 for 9 in 50 overs
Pakistan 219 all out in 47.2 overs 

New Zealand win by 47 runs

New Zealand lead three-match ODI series 1-0

Next match: Zayed Cricket Stadium, Abu Dhabi, Friday

Polarised public

31% in UK say BBC is biased to left-wing views

19% in UK say BBC is biased to right-wing views

19% in UK say BBC is not biased at all

Source: YouGov

Tamkeen's offering
  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
  • Option 2: 50% across three years
  • Option 3: 30% across five years 
WHAT IS A BLACK HOLE?

1. Black holes are objects whose gravity is so strong not even light can escape their pull

2. They can be created when massive stars collapse under their own weight

3. Large black holes can also be formed when smaller ones collide and merge

4. The biggest black holes lurk at the centre of many galaxies, including our own

5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed

2019 ASIAN CUP FINAL

Japan v Qatar
Friday, 6pm
Zayed Sports City Stadium, Abu Dhabi

BRIEF SCORES:

Toss: Nepal, chose to field

UAE 153-6: Shaiman (59), Usman (30); Regmi 2-23

Nepal 132-7: Jora 53 not out; Zahoor 2-17

Result: UAE won by 21 runs

Series: UAE lead 1-0

Game Changer

Director: Shankar 

Stars: Ram Charan, Kiara Advani, Anjali, S J Suryah, Jayaram

Rating: 2/5

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
All%20The%20Light%20We%20Cannot%20See%20
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UAE currency: the story behind the money in your pockets

White hydrogen: Naturally occurring hydrogenChromite: Hard, metallic mineral containing iron oxide and chromium oxideUltramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica contentOphiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on landOlivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour

UAE currency: the story behind the money in your pockets
HEADLINE HERE
  • I would recommend writing out the text in the body 
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  • That's about it
Springsteen: Deliver Me from Nowhere

Director: Scott Cooper

Starring: Jeremy Allen White, Odessa Young, Jeremy Strong

Rating: 4/5

War and the virus

Huddersfield Town permanent signings:

  • Steve Mounie (striker): signed from Montpellier for £11 million
  • Tom Ince (winger): signed from Derby County for £7.7m
  • Aaron Mooy (midfielder): signed from Manchester City for £7.7m
  • Laurent Depoitre (striker): signed from Porto for £3.4m
  • Scott Malone (defender): signed from Fulham for £3.3m
  • Zanka (defender): signed from Copenhagen for £2.3m
  • Elias Kachunga (winger): signed for Ingolstadt for £1.1m
  • Danny WIlliams (midfielder): signed from Reading on a free transfer
The candidates

Dr Ayham Ammora, scientist and business executive

Ali Azeem, business leader

Tony Booth, professor of education

Lord Browne, former BP chief executive

Dr Mohamed El-Erian, economist

Professor Wyn Evans, astrophysicist

Dr Mark Mann, scientist

Gina MIller, anti-Brexit campaigner

Lord Smith, former Cabinet minister

Sandi Toksvig, broadcaster

 

While you're here
BORDERLANDS

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Director: Eli Roth

Rating: 0/5

The biog

Birthday: February 22, 1956

Born: Madahha near Chittagong, Bangladesh

Arrived in UAE: 1978

Exercise: At least one hour a day on the Corniche, from 5.30-6am and 7pm to 8pm.

Favourite place in Abu Dhabi? “Everywhere. Wherever you go, you can relax.”

Company name: Farmin

Date started: March 2019

Founder: Dr Ali Al Hammadi 

Based: Abu Dhabi

Sector: AgriTech

Initial investment: None to date

Partners/Incubators: UAE Space Agency/Krypto Labs 

RACE CARD

5pm: Handicap (PA) Dh70,000 1,400m
5.30pm: Handicap (TB) Dh70,000 1,000m
6pm: Maiden (PA) Dh70,000 2,000m
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7pm: Maiden (PA) Dh70,000 1,600m
7.30pm: Al Ain Mile Group 3 (PA) Dh350,000 1,600m
8pm: Handicap (PA) Dh70,000 1,600m
 
Amith's selections:
5pm: AF Sail
5.30pm: Dahawi
6pm: Taajer
6.30pm: Pharitz Oubai
7pm: Winked
7.30pm: Shahm
8pm: Raniah

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Wicked: For Good

Director: Jon M Chu

Starring: Ariana Grande, Cynthia Erivo, Jonathan Bailey, Jeff Goldblum, Michelle Yeoh, Ethan Slater

Rating: 4/5

The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
The specs

Engine: 3.0-litre flat-six twin-turbocharged

Transmission: eight-speed PDK automatic

Power: 445bhp

Torque: 530Nm

Price: Dh474,600

On Sale: Now

Company profile

Name: Fruitful Day

Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie

Based: Dubai, UAE

Founded: 2015

Number of employees: 30

Sector: F&B

Funding so far: Dh3 million

Future funding plans: None at present

Future markets: Saudi Arabia, potentially Kuwait and other GCC countries

Wonka
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Updated: August 14, 2021, 4:59 AM