Global accounting and consulting firm Deloitte has set up a programme to improve the digital skills of young Saudis and help them learn about the latest trends in e-commerce as part of the kingdom's push to develop its non-oil sector and create jobs for nationals.
The initiative will help young Saudi citizens prepare for the digital revolution and the future of work by creating a springboard for participants that will improve their employment prospects in the e-commerce field, Deloitte said on Sunday.
Consumers in Saudi Arabia account for the lion's share of online purchases in the Gulf region and the shift to e-commerce is mainly driven by the kingdom’s young population, rising broadband and smartphone penetration rates and the government's growing focus on the sector, said Rashid Bashir, head of government and public services at Deloitte Middle East.
"The kingdom is in a strong position to capitalise on these trends to increase youth employment opportunities, spark a local start-up and entrepreneurship mindset in the field and attract global and regional players to operate in the kingdom, all of which are hinged on the supply of skilled Saudi youths [who make up] the necessary workforce to enable such transformation," he said.
The Covid-19 pandemic has hastened the consumer shift to online shopping in the Middle East, leading to a boom in the region's e-commerce sector.
E-commerce sales in the Mena region are set to triple to $28.5bn next year, from $8.3bn in 2017, according to research by Bain & Company and Google.
Saudi Arabia, a major e-commerce market in the Gulf, is looking to upskill its workforce as part of a broader plan to reduce its economic reliance on oil, create jobs, attract talent, encourage entrepreneurship and boost investment.
Deloitte's programme is being conducted at the Deloitte Digital Centre in Riyadh, which provides participants with digitisation tools and hands-on, real-life experiences on the accounting consultancy's method of work.
Deloitte partnered with global cloud-provider Amazon Web Services and German software maker SAP to develop the programme's curriculum, which is being delivered in a hybrid format, in which training sessions focused on science, technology, engineering and maths, as well as digital, analytical and entrepreneurial skills.
The sessions addressed the most topical e-commerce issues in the current business landscape, including data analytics and marketing, cloud storage and software development, according to Deloitte.
Programme participants were chosen by Deloitte, AWS and SAP using specific criteria. A pool of more than 7,000 applications was whittled down and the top 25 applicants were chosen for an initial pilot version of the programme.
"The trainees benefited from learning easy-to-use AWS cloud solutions that can support their e-commerce capabilities," said Omar Saleh, public sector lead at AWS Saudi Arabia.
"The participants were given hands-on workshops covering customer engagement services, as well as advanced technology such as machine learning and data analytics to enable them to forecast, analyse marketing campaigns and build personalised shopping experiences."
The programme to develop in-demand skills in Saudi Arabia equipped participants with the skills needed to accelerate a digital and e-commerce transformation in the kingdom, said Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East North.
It also delivered technical training and engaged youths through workshops on innovation.
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Why are asylum seekers being housed in hotels?
The number of asylum applications in the UK has reached a new record high, driven by those illegally entering the country in small boats crossing the English Channel.
A total of 111,084 people applied for asylum in the UK in the year to June 2025, the highest number for any 12-month period since current records began in 2001.
Asylum seekers and their families can be housed in temporary accommodation while their claim is assessed.
The Home Office provides the accommodation, meaning asylum seekers cannot choose where they live.
When there is not enough housing, the Home Office can move people to hotels or large sites like former military bases.
OPINIONS ON PALESTINE & ISRAEL
Volvo ES90 Specs
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Liverpool’s fixtures until end of 2019
Saturday, November 30, Brighton (h)
Wednesday, December 4, Everton (h)
Saturday, December 7, Bournemouth (a)
Tuesday, December 10, Salzburg (a) CL
Saturday, December 14, Watford (h)
Tuesday, December 17, Aston Villa (a) League Cup
Wednesday, December 18, Club World Cup in Qatar
Saturday, December 21, Club World Cup in Qatar
Thursday, December 26, Leicester (a)
Sunday, December 29, Wolves (h)
UAE currency: the story behind the money in your pockets
The specs
Engine: 4.0-litre V8 twin-turbocharged and three electric motors
Power: Combined output 920hp
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Killing of Qassem Suleimani
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
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Price: From Dh1,700,000
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The specs: Fenyr SuperSport
Price, base: Dh5.1 million
Engine: 3.8-litre twin-turbo flat-six
Transmission: Seven-speed automatic
Power: 800hp @ 7,100pm
Torque: 980Nm @ 4,000rpm
Fuel economy, combined: 13.5L / 100km
The%20specs
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It’ll be summer in the city as car show tries to move with the times
If 2008 was the year that rocked Detroit, 2019 will be when Motor City gives its annual car extravaganza a revamp that aims to move with the times.
A major change is that this week's North American International Auto Show will be the last to be held in January, after which the event will switch to June.
The new date, organisers said, will allow exhibitors to move vehicles and activities outside the Cobo Center's halls and into other city venues, unencumbered by cold January weather, exemplified this week by snow and ice.
In a market in which trends can easily be outpaced beyond one event, the need to do so was probably exacerbated by the decision of Germany's big three carmakers – BMW, Mercedes-Benz and Audi – to skip the auto show this year.
The show has long allowed car enthusiasts to sit behind the wheel of the latest models at the start of the calendar year but a more fluid car market in an online world has made sales less seasonal.
Similarly, everyday technology seems to be catching up on those whose job it is to get behind microphones and try and tempt the visiting public into making a purchase.
Although sparkly announcers clasp iPads and outline the technical gadgetry hidden beneath bonnets, people's obsession with their own smartphones often appeared to offer a more tempting distraction.
“It's maddening,” said one such worker at Nissan's stand.
The absence of some pizzazz, as well as top marques, was also noted by patrons.
“It looks like there are a few less cars this year,” one annual attendee said of this year's exhibitors.
“I can't help but think it's easier to stay at home than to brave the snow and come here.”
SPECS
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Global state-owned investor ranking by size
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United States
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China
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UAE
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Japan
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Norway
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Canada
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Singapore
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Australia
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Saudi Arabia
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South Korea
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The specs
Engine: 5.2-litre twin-turbo V12
Transmission: eight-speed automatic
Power: 715bhp
Torque: 900Nm
Price: Dh1,289,376
On sale: now
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