Gen-Z loves to drag millennials on social media. First, they came for skinny jeans and the side parting, and now, they have a new insult for them.
Do you like the Obamas and lasagna? Then you, my friend, are cheugy. Never heard the word before? Of course you haven’t, because you’re cheugy.
Let us talk you through it…
What does cheugy mean?
Cheugy (pronounced chew-gee, emphasis on the "g") is a roundabout way of saying you try too hard. It's a term coined by Gen-Z to describe someone, usually a millennial woman, who in their eyes is a little lame and out-of-touch. Something you might say to your mum when she still uses LOL to mean "lots of love" – that sort of thing. But cheugy is now coming for the things that many millennials still believe are cool.
EJ Dickson defines it in Rolling Stone as "an aesthetic that is somewhere between basicness and cheesiness, or anything that seems hopelessly out-of-touch or trying too hard".
Where did cheugy come from?
The term was coined by TikTok user Gaby Rasson, 23. According to The New York Times, the origin of cheugy has been traced to Beverly Hills High School, circa 2013, when Rasson attended. She claims she was searching for the perfect word to describe those who actively pursued outdated trends.
“It was a category that didn’t exist,” Rasson said. “There was a missing word that was on the edge of my tongue and nothing to describe it and cheugy came to me. How it sounded fit the meaning.”
What makes you cheugy?
Well, strap in, because according to Gen-Z, a lot. Order Starbucks or watch Friends? You're cheugy. Own clothing with labels on display or read Rupi Kaur poetry books? Cheugy. And if you caption your Instagram photos with Ariana Grande lyrics or watch Disney films as an adult, then, we're sorry to tell you, but you are officially cheugy.
There are now even dedicated Instagram pages to guide people on what is and isn’t cheugy. Cheuglife, for example, has 36,000 followers, and labels itself as an educational resource for all things cheugy.
“Lasagna is cheugy. Don’t come for us. It just is. Definitely still making it for dinner though,” one of its recent posts reads.
Among other things the page comes for are Ugg slippers, the Twilight films, Tiffany & Co necklaces and fedora hats. Feeling attacked yet?
“Having this quote on any form of wall decor, pillow, pencil case, etc. makes you a cheug,” the page posted alongside a “Live, laugh, love” quote.
Another post states, “Getting proposed to at Disney World is cheugy. Even worse? Having your honeymoon there.”
A cheugy move
Now, Rasson is attempting to cash in on the cheugy momentum by selling the word as an NFT. "I created the word in 2013. At first, it was just me and my high school friends using it. Fast-forward to 2021 and cheugy has gone viral," Rasson said. "I thought it would be very cheugy to create The Cheugy NFT."
The NFT was initially listed for the price of one Ethereum (ETH), however after receiving no bids, it was reduced by 90 per cent to 0.10 ETH.
2019 Asian Cup final
Japan v Qatar
Friday, 6pm
Zayed Sports City Stadium, Abu Dhabi
THREE POSSIBLE REPLACEMENTS
Khalfan Mubarak
The Al Jazira playmaker has for some time been tipped for stardom within UAE football, with Quique Sanchez Flores, his former manager at Al Ahli, once labelling him a “genius”. He was only 17. Now 23, Mubarak has developed into a crafty supplier of chances, evidenced by his seven assists in six league matches this season. Still to display his class at international level, though.
Rayan Yaslam
The Al Ain attacking midfielder has become a regular starter for his club in the past 15 months. Yaslam, 23, is a tidy and intelligent player, technically proficient with an eye for opening up defences. Developed while alongside Abdulrahman in the Al Ain first-team and has progressed well since manager Zoran Mamic’s arrival. However, made his UAE debut only last December.
Ismail Matar
The Al Wahda forward is revered by teammates and a key contributor to the squad. At 35, his best days are behind him, but Matar is incredibly experienced and an example to his colleagues. His ability to cope with tournament football is a concern, though, despite Matar beginning the season well. Not a like-for-like replacement, although the system could be adjusted to suit.
COMPANY%20PROFILE
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The specs
Engine: 4.0-litre flat-six
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
TO ALL THE BOYS: ALWAYS AND FOREVER
Directed by: Michael Fimognari
Starring: Lana Condor and Noah Centineo
Two stars
The specs: 2018 Chevrolet Trailblazer
Price, base / as tested Dh99,000 / Dh132,000
Engine 3.6L V6
Transmission: Six-speed automatic
Power 275hp @ 6,000rpm
Torque 350Nm @ 3,700rpm
Fuel economy combined 12.2L / 100km
Red flags
- Promises of high, fixed or 'guaranteed' returns.
- Unregulated structured products or complex investments often used to bypass traditional safeguards.
- Lack of clear information, vague language, no access to audited financials.
- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
Indika
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War 2
Director: Ayan Mukerji
Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana
Rating: 2/5
DSC Eagles 23 Dubai Hurricanes 36
Eagles
Tries: Bright, O’Driscoll
Cons: Carey 2
Pens: Carey 3
Hurricanes
Tries: Knight 2, Lewis, Finck, Powell, Perry
Cons: Powell 3
SQUADS
South Africa:
Faf du Plessis (capt), Hashim Amla, Temba Bavuma, Farhaan Behardien, Quinton de Kock (wkt), AB de Villiers, JP Duminy, Imran Tahir, David Miller, Wayne Parnell, Dane Paterson, Andile Phehlukwayo, Dwaine Pretorius, Kagiso Rabada
Coach: Ottis Gibson
Bangladesh:
Mashrafe Mortaza (capt), Imrul Kayes, Liton Das (wkt), Mahmudullah, Mehidy Hasan, Mohammad Saifuddin, Mominul Haque, Mushfiqur Rahim (wkt), Mustafizur Rahman, Nasir Hossain, Rubel Hossain, Sabbir Rahman, Shakib Al Hasan, Soumya Sarkar, Tamim Iqbal, Taskin Ahmed.
Coach: Chandika Hathurusingha
The specs
Engine: 2-litre or 3-litre 4Motion all-wheel-drive Power: 250Nm (2-litre); 340 (3-litre) Torque: 450Nm Transmission: 8-speed automatic Starting price: From Dh212,000 On sale: Now
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
'The Batman'
Stars:Robert Pattinson
Director:Matt Reeves
Rating: 5/5
What are the GCSE grade equivalents?
- Grade 9 = above an A*
- Grade 8 = between grades A* and A
- Grade 7 = grade A
- Grade 6 = just above a grade B
- Grade 5 = between grades B and C
- Grade 4 = grade C
- Grade 3 = between grades D and E
- Grade 2 = between grades E and F
- Grade 1 = between grades F and G
Brighton 1
Gross (50' pen)
Tottenham 1
Kane (48)
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
UAE v Ireland
1st ODI, UAE win by 6 wickets
2nd ODI, January 12
3rd ODI, January 14
4th ODI, January 16
Countries recognising Palestine
France, UK, Canada, Australia, Portugal, Belgium, Malta, Luxembourg, San Marino and Andorra
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MATCH INFO
Final: England v South Africa, Saturday, 1pm
A meeting of young minds
The 3,494 entries for the 2019 Sharjah Children Biennial come from:
435 – UAE
2,000 – China
808 – United Kingdom
165 – Argentina
38 – Lebanon
16 – Saudi Arabia
16 – Bangladesh
6 – Ireland
3 – Egypt
3 – France
2 – Sudan
1 – Kuwait
1 – Australia
The specs
Engine: 1.6-litre 4-cyl turbo
Power: 217hp at 5,750rpm
Torque: 300Nm at 1,900rpm
Transmission: eight-speed auto
Price: from Dh130,000
On sale: now
