Aspiring artists should work on their social media skills, advised R&B sensation Jason Derulo.
The Wiggle singer said labels look for singers with a wide social media reach and an initial fan-base before offering a life-changing record deal.
“YouTube and all social media are so big and record labels are all looking at these numbers,” Derulo said from Morocco’s Mawazine Festival.
“To build a cult following; that’s what these labels are looking for. They want to know what kind of fan base can you create for yourself before a label comes along. This is the new standard for the music industry in 2014.”
Follow our Scene&Heard blog for all the latest news from the Mawazine Festival.
sasaeed@thenational.ae
The years Ramadan fell in May
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UAE currency: the story behind the money in your pockets
The Year Earth Changed
Directed by:Tom Beard
Narrated by: Sir David Attenborough
Stars: 4
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Director: Sriram Raghavan
Producer: Matchbox Pictures, Viacom18
Cast: Ayushmann Khurrana, Tabu, Radhika Apte, Anil Dhawan
Rating: 3.5/5
