Bollywood actress Sonam Kapoor and US TV presenter Steve Harvey are the latest celebrities to join beauty mogul Huda Kattan in promoting the UAE's 100 Million Meals initiative.
One of the biggest food drives of its kind, the project by the Mohammed bin Rashid Al Maktoum Global Initiatives aims to deliver 100 million meals to needy people across 20 countries during Ramadan.
“I am proud to be joining the UAE and the Mohammed bin Rashid Al Maktoum Global Initiatives in their #100MillionMeals campaign which is providing food support for millions of disadvantaged individuals and families in more than 20 countries in the Middle East, Asia and Africa. People across the world can donate with a click of a button,” Kapoor posted in a video on Instagram.
Harvey, a regular visitor to Dubai, posted a video of himself along with his wife Marjorie and British artist Sacha Jafri.
“Marjorie and I are honoured to be part of this initiative. I think if we all get together we can end worldwide hunger. Right now we need everybody to join in and help raise money. Let’s do it,” Harvey said.
Jafri, whose Guinness World Records-breaking art canvas sold for a whopping $62 million last month, added: "Sadly malnutrition and hunger ends more child lives than anything worldwide. Today, together, we aim to make a difference and end world hunger."
Senegalese-American singer Akon, another Dubai regular, also posted a video encouraging his fans to donate. “We’re doing our part in helping those in need. Each one of us can make a difference,” he said.
Akon also toured the Dubai Expo 2020 site last week. “What a beauty. Looking forward to opening on October 1, 2021. Well done TeamDubai,” he posted on Instagram along with a video.
Last week, Huda Beauty founder Kattan, pledged to donate one million meals to the 100 Million Meals initiative. Taking to Instagram, the Iraqi-American entrepreneur said she wanted to "take part in this humbling humanitarian aid initiative by [the Mohammed Bin Rashid Al Maktoum Global Initiatives], who will be distributing food parcels to disadvantaged individuals during the blessed month of Ramadan".
A number of UAE personalities, including TV and radio presenters, have also joined the campaign since it was launched on April 11, right before Ramadan.
On Wednesday, the Mohammed bin Rashid Al Maktoum Global Initiatives announced it had received more than Dh86.8 million in donations, and that it is approaching 90 per cent of its target.
Donations have poured in from far and wide, from businesses and high-profile figures to caring members of the public, to provide help where it is needed most.
Poor families, refugees, orphans and widows in Jordan, Egypt and Pakistan have started receiving ingredients that will help them prepare meals throughout the holy month.
The website set up for the campaign allows people to donate as little as Dh10 to fund 10 meals, rising to Dh500 or more.
Click through the gallery below to see some of the work done so far via the 100 Million Meals campaign:
How to donate in the UAE
UAE residents and citizens can also donate through the phone providers Etisalat and du.
To donate, text the word “meal” to the following numbers:
1034 for a Dh10 contribution
1035 for a Dh50 contribution
1036 for a Dh100 contribution
1037 for a Dh300 contribution
1038 for a Dh500 contribution
Larger donations can be made via the campaign’s call centre on 800 4999.
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Read more:
100 Million Meals campaign: UAE starts distributing food parcels in Jordan, Pakistan and Egypt
Ramadan 2021: Ruler of Dubai sets out plan to give away 100 million meals
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