Award-winning Egyptian actor Ahmed Helmy is among Tough Luck's all-star cast. Courtesy Front Row
Award-winning Egyptian actor Ahmed Helmy is among Tough Luck's all-star cast. Courtesy Front Row

Exclusive: Dubai-produced sitcom Tough Luck signs massive distribution deal



The Dubai co-produced sitcom, Tough Luck, which recently shot in Cairo, has been picked up for distribution in a host of global territories by streaming service iflix, which has also come on board as a co-producer alongside Dubai's Front Row, Kuwait National Cinema Company and Shadows Communications.

Iflix is a leading player in the streaming sector in a number of emerging markets, and has acquired the rights for Tough Luck for the Middle East and North Africa (MENA), South East Asia (SEA), Sub Saharan Africa (SSA), Central America (CA), Asia Pacific (PAC) and Commonwealth of Independent States (CIS) and will be featuring the sitcom as an iflix original.

The iflix platform will launch in the MENA region at the end of April and will introduce the whole first season (30 episodes) of Tough Luck to subscribers during Ramadan, where family viewing is at its pinnacle.

The comedy stars a host of Arab names including Ahmad Sakka, Mona Zaki, Mai Kassab, Ahmad Fahmi, Shiko, Nicole Saba, Hisham Majed, Baoiomy Fouad, Hassan Al Radad and Ahmad Helmy as himself. Singing sensations such as Mohammed Fouad, Bousi, Hisham Abbas, Mustapha Qamar, and belly-dancing legend Fify Abdo will also appear.

According to Front Row’s Gianluca Chakra, the move represents a major victory for Video on Demand in the region, where traditional broadcasters have long monopolized Ramadan and Arab content.

Chakra adds: “A change is indeed needed in this part of the world and we are happy to be pioneering this with an SVOD service that is committed to challenging the norms of the industry to the benefit of the user. This is only the beginning of what’s to come.”

cnewbould@thenational.ae

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Safety 'top priority' for rival hyperloop company

The chief operating officer of Hyperloop Transportation Technologies, Andres de Leon, said his company's hyperloop technology is “ready” and safe.

He said the company prioritised safety throughout its development and, last year, Munich Re, one of the world's largest reinsurance companies, announced it was ready to insure their technology.

“Our levitation, propulsion, and vacuum technology have all been developed [...] over several decades and have been deployed and tested at full scale,” he said in a statement to The National.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”